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Shell Helix commercial – Click above to view the videos after the jump

Shell's commissioned ad agency JWT to create a spot showing off the wondrous properties of Shell's Helix lubricants. JWT then commissioned Asylum Models and Effects to create a transparent Nissan 370Z out of Perspex. While we're surprised that – Shell being Shell – they didn't use a Ferrari, after watching the commercial's companion making-of video, we think we get it. And hey, we're not going to sneeze at a working, transparent car no matter what it is. Follow the jump for both videos.

[Source: Paul Tan]






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    • 1 Second Ago
  • 29 Comments
      • 4 Years Ago
      if you have a problem finding the production Pennzoil Ultra is the American version of Helix

      http://www.pennzoil.com/
      • 4 Years Ago
      Amazing.....................................................
      • 4 Years Ago
      This is my dream car — I've always wanted to be an invisible man with lubricants.
      • 4 Years Ago
      man hours ? costs ?
      • 4 Years Ago
      Well, I'm buying shell from now on. Goodbye Mobil 1

      • 4 Years Ago
      Well, let try this again! I believe I heard him say a "glass car". So I went back to listen again and he did, Wow!!!!!
      • 4 Years Ago
      Didn't Lexus do this same thing minus the oil at Goodwood last year?
      Hotrodlincoln1
      • 4 Years Ago
      This is nothing! In 1940 General Motors produced several PlexiGlas bodied Pontiacs, at least one of which survives to this day:

      http://www.flickr.com/photos/15283643@N04/3058114875/
      • 4 Years Ago
      So wats the point of having a car in your teenage years if everyone can see wat you do in it??
      • 4 Years Ago
      Shell seems to be on a marketing blitz these days. The signing with Penske. Their new line of Pennzoil Ultra as well as their Platinum line and now this. Look out Exxonmobil.
      • 4 Years Ago
      AMAZING! Just shows how much oil companies are making these days, for them to have advertising budgets that big. Can't begin to guess how much this cost.
      • 4 Years Ago
      I have always wanted to see something like this! Glad to see I wasn't the only one =D
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