For those of you who hail from Canada or the Northeast United States, Tim Hortons needs no introduction. For the rest of our readers, a very brief history: picture a small-town doughnut shop that, over the last 50 years or so, has morphed into a combination Dunkin' Doughnuts/Starbucks/McDonalds that rules the Canadian fast food industry with an benevolent iron fist.

Well, now, in partnership with the Canadian Automobile Association (CAA), the Canadian equivalent of AAA in the U.S., Tim Hortons is using their ubiquitous presence on the highways and bi-ways of our neighbor-to-the-north to spread the word about driving more efficiently.

Starting in Tim Hortons locations in London, Ontario, video screens and tray liners will feature, "eco-driving tips on how to protect the planet one kilometre at a time." The tips were provided by CAA and, though they're pretty basic suggestions, quite frankly, most drivers could probably use a refresher course on the basics of efficiency. To wit, CAA's top five eco-driving tips:
  1. Keep tires properly inflated and service your vehicle regularly.
  2. Remove excess weight, such as roof racks when not in use, and items from your trunk.
  3. Reduce highway speed; use cruise control. Fuel consumption starts to increase above 90km/hr.
  4. Avoid jack rabbit starts and hard braking.
  5. Combine your trips to save fuel and time; consider car pooling.
Another tip: don't squirt jelly filling on your shirt while you drive. Now you're set. Special thanks to Silvana for sending this in.

[Source: Canadian Automobile Association]

PRESS RELEASE

Protecting the planet one kilometre at a time
CAA & Tim Hortons team up

London, ON – For years, drivers have been packing up their cars and hitting the open road, but not before checking their wallets for their CAA card and making a stop at Tim Hortons. No road trip would be complete without them.

CAA has a long history of making our roads safer and Tim Hortons has a long history of making pit stops better. Starting today, eco-driving tips on how to protect the planet one kilometre at a time will appear on tray liners and video screens at Tim Hortons' coffee shops in London, Ontario.

"We have teamed up to help drivers understand the links between fuel consumption, good car maintenance and driving habits," said Amy Bryson, Board Member, CAA SCO.

"Protecting the environment is a priority for Tim Hortons. Whether through waste diversion, reducing litter and helping our customers learn ways to save money and reduce vehicle emissions by sharing driving tips at our London and areas stores," said Nick Javor, Senior Vice President, Corporate Affairs, Tim Hortons. "If everyone does a little we can do a lot to make our environment better."

CAA's top five eco-driving tips:

1. Keep tires properly inflated and service your vehicle regularly.
2. Remove excess weight, such as roof racks when not in use, and items from your trunk.
3. Reduce highway speed; use cruise control. Fuel consumption starts to increase above 90km/hr.
4. Avoid jack rabbit starts and hard braking.
5. Combine your trips to save fuel and time; consider car pooling.

CAA SCO and Tim Hortons are also issuing a challenge to the Mayor of London and the media to put their eco-friendly driving skills to the test in the DriveWise simulator. The simulator has been made available through the support of Natural Resources Canada: ecoENERGY for Personal Vehicles Program.

"This collaborative, action-oriented campaign encourages all London drivers to take five easy steps to reduce their carbon footprints," said Mayor Anne Marie DeCicco-Best. "In doing so, each of us plays a part in ensuring a clean, healthy environment for today's children and future generations to come."

Visit
www.caasco.com/autogreen for more eco-driving tips.


CAA South Central Ontario is a not-for-profit auto club offering insurance, travel, automotive care and roadside services. There are more than 1.8 million CAA members in South Central Ontario and 5 million members in Canada.

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