Green Earth Technologies, maker of G-Oil, the "world's first and only bio-based and ultimate biodegradable motor oil approved by the American Petroleum Institute," aired their first-ever television commercial on Saturday, April 17 during SPEED TV's live coverage of the American Le Mans Series (ALMS) race at Long Beach.
The 30-second animated spot is narrated by Tom "Luke Duke" Wopat. Not coincidentally, the spot features what looks remarkably like a General Lee made out of motor oil racing around and jumping over animated hills, leaving tire tracks of green creeper vines in its wake. About halfway through, the oil-based muscle car transforms, mid-jump, into the G-OIL Oreca-Courage manufactured FLM-09 racing car. This transformation is both a metaphor for G-OIL's position as the "official motor oil of ALMS and the International Motor Sports Association (IMSA)" and also serves to highlight the newly formed Green Earth Team Gunnar (GETG), the first ALMS team to run on the eco oil. The commercial was well-timed, as GETG took top honors in their class and fifth overall at Long Beach, the first victory for the team and for drivers Gunnar Jeannette and Elton Julian. Follow the jump to watch the commercial.
[Source: Green Earth Technologies]
Green Earth Technologies Airs First G-OIL(TM) TV Spot During American Le Mans Series At Long Beach
Animated Commercial Features Green Earth Team Gunnar, which Took Top Honors in LMPC Class at the Long Beach Race
STAMFORD, Conn., April 19 /PRNewswire-FirstCall/ -- Green Earth Technologies (Pink Sheets: GETG), announced their first ever G-OIL(TM) television commercial which aired on Saturday, April 17th during SPEED TV's live coverage of the American Le Mans Series presented by Tequila Patron at Long Beach. The 30-second spot was produced by Alliance, a division of Grey Group and GET's AOR for marketing and public relations.
The animated spot is voiced by Tom Wopat of "Dukes of Hazzard" fame and highlights G-OIL, the "official motor oil of the American Le Mans Series (ALMS) and the International Motor Sports Association (IMSA)." G-OIL is the world's first and only bio-based and ultimate biodegradable motor oil approved by the American Petroleum Institute.
The commercial also features the G-OIL Oreca-Courage manufactured FLM-09 racing car for the newly formed Green Earth Team Gunnar (GETG), the first ALMS team to run on environment-safe oil. The car, which races on G-OIL, took to the tracks at Long Beach for the American Le Mans Series presented by Tequila Patron and took top honors, the first victory for the team and drivers Gunnar Jeannette and Elton Julian. In addition to being first in class, Team GETG placed fifth overall.
"The message of the commercial bears the question 'Can changing your motor oil really change the world?' And our answer is YES. We believe that this new G-OIL TV spot breaks ground for advertising 'green' products and we are so delighted to premiere the ad on SPEED TV during Earth Month," said Jeffrey Loch, Founder and Chief Marketing Officer of Green Earth Technologies. "The animation is top notch and the transformation of a car using G-OIL into the GETG racing car is like nothing I've ever seen before. We hope to wow consumers and show that if Green Earth Team Gunnar can race on G-OIL, your car can run on it too."
ABOUT GREEN EARTH TECHNOLOGIES
Green Earth Technologies produces G-branded superior performing green products made with American-grown base oils that utilize the power of nanotechnology to deliver environmentally friendly products with no compromise... meaning, consumers can now "do their part" without having to give up performance or value: Save the Earth - Sacrifice Nothing® is the Company's tagline. The G-brand family of products include G-OIL(R), G-FUEL (TM), G-WASH(TM), G-GLASS(TM), G-CLEAN(TM), G-SCENT(TM), G-WHEEL(TM), and G-TIRE(TM), and are offered in a wide range of automotive categories including performance and appearance chemicals. GET products are now available at The Home Depot, Meijers, Kroger, Albertson's, Giant, Shop Rite, VIP, National Auto, Fred Meyer, participating ACE & True Value dealers, Redners, Trader Horns, The Andersons, Biggs, Bennett Auto, Frank's Auto Supermarket and Amazon.com. Please visit www.getg.com for the latest news and in-depth information about GET and its brands.
Statements made in this release that relate to future plans, events, financial results or performance are forward-looking statements as defined under the Private Securities Litigation Reform Act of 1995. These statements are based upon current information and expectations. Actual results may differ materially from those anticipated as a result of certain risks and uncertainties. Investors should also be aware that while the Company from time to time does communicate with securities analysts, it is against the Company's policy to disclose to them any material non-public information or other confidential commercial information. Investors should not assume that the Company agrees with any report issued by any analyst or with any statements, projections, forecasts or opinions contained in any such report.