• Apr 21, 2010
Fiat's Five-Year Business Plan – Click above for high-res image gallery

It would seem that Fiat head Sergio Marchionne is nothing if not ambitious. Following the seven-hour-long marathon presentation of Chrysler's latest business plan back in November of 2009, the giant Italian automaking alliance has just released its own five-year business plan, which includes Fiat, Maserati and Ferrari in addition to announcing the long-awaited return of the Alfa Romeo brand to the United States as a full-range automaker.

We'll start with Ferrari... for obvious reasons. Kicking off a series of six new models will be a replacement for the four-seat 612 Scaglietti, which is destined to add a hybrid powertrain to its impressive V12 engine. Next up is a convertible version of the new 458 Italia sometime next year, and later another 458-based model that will be much more track focused, like the 430 Scuderia.

Staying with the Prancing Horse lineup, we should see a new range-topping Ferrari to take the mantle from the discontinued Enzo hypercar, very likely to see an engine utilizing forced induction along with a lightweight platform. The 599 GTB will get a replacement as well, and the recently released California will see itself updated and granted an M designation.

Like what you're hearing so far? There's plenty more where that came from, make the jump for the rest of the goods.




Moving on to Maserati, Fiat promises a new four-door Quattroporte that will boast "a completely new style, offering outstanding driving emotions and high-level quality." Not surprising, given the recent additions of the Porsche Panamera and Aston Martin Rapide to the luxury/performance sedan ranks. The automaker will "maintain and sustain" its GranTurismo and GranCabrio lines, whatever that means.

Perhaps the most interesting news from Maserati is the planned addition of a smaller four-door that will theoretically go up against such respected nameplates as the BMW M5, Mercedes-Benz E-Class AMG and Audi RS6. In order to reach the desired 10-percent market share in this hotly contested segment, Maserati promises to improve its dealer network and streamline its production and cost-savings methods.

And now to the meat and potatoes of the automaker's lineup.

The Fiat brand will benefit from a comprehensive update that will include every one of its models being heavily revised or replaced by 2015. Of special interest to those of us living in the U.S. are an entry-level B-segment car to be based on a Fiat platform and deemed worthy for North American consumption in 2012. Along with that, a Fiat-based five-seat compact MPV is due out in 2012, a Fiat-based C-segment sedan in 2012 and a Dodge Journey-based Fiat for the European market in 2011.




As expected, Fiat will merge the Chrysler and Lancia nameplates with the automakers' next generation of vehicles. We already were counting on a significantly refreshed 300C for 2011, and Fiat confirmed it today. We'll also get a revised minivan in 2011. One year later, Chrysler should be getting its next set of compact vehicles, which will include a Fiat-based D-segment sedan in addition to the Chrysler-based C-segment hatchback and sedan.

Jeep won't be left out of the product renaissance either, with the Wrangler, Patriot and Compass getting significant upgrades in 2011. Hopefully, that will include a new powertrain for the hopelessly underpowered Wrangler. Of course, we all know that a completely redesigned Grand Cherokee is just around the corner, but Fiat also says that the Liberty (known as the Cherokee in Europe) will also be replaced in 2013, when it will be joined by a new Chrysler-based C-segment SUV that will abolish the Patriot and Compass twins once and for all.

Finally, Fiat will separate its industrial operations from its automotive operations. The automaker's newly-formed commercial outfit, Fiat Professional, will adopt a one-ton pickup truck for the European market that we're sure will draw very heavily from the Ram division's know-how. Fiat will also share its fuel-saving MultiAir and dual-clutch automatic gearbox technology with Chrysler in America.

Admittedly, that's a whole heck of a lot of information to digest. Feel free to browse through our image gallery below for slides from Fiat that may help make everything a bit less muddy. Maybe.



[Source: Fiat | Images: Borsa Itialiana]


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    • 1 Second Ago
  • 18 Comments
      • 4 Years Ago
      2013 Spider for North America... mmmmm.

      Styled after the 2uettotanta and RWD, please.
      • 4 Years Ago
      Well, Fiat found another brand by which recycle other platforms, like with GM in the 2000-2005. Funny, Chrysler will get no benefits and the "new" Fiats will be based on the old Chrysler's platforms. (For example a lot of Fiat-Alfa now are still using the old GM's platform and engine).
        • 4 Years Ago
        (It's not wrong...)

        The GM diesel engines (2.0cdti and twinturbo) are built in Germany (at kaiserslautern opel plant) and the 2.0cdti is better than the fiat 2.0multijet because it has new sensors in the combustion chamber that is a patent by GM Powetrain in Italy (Torino). Fiat hasn't the 2.0 TwinTurbo like GM, Fiat has only the 1.9TT and the 1.3 cdti opel has a new oil pump infact opel's engine are parsimonious in consuption (this engine is built togheter with the fiat 1.3multijet in a JV plant in poland).

        Also the Fiat Croma still using the GM Epsilon platform, the Alfa 159-brera-spider still using the GM premium platform and the Punto the same platform as the Opel Corsa. And also the 3.2 V6 petrol alfa's engines are GM engines (Holden) and the only engine "above 1.4liter" Fiat is the 1.8 Ecotec (Opel) used in the Fiat Croma.

        • 4 Years Ago
        Wrong, wrong, annnnnnddddddddd wrong.
      • 4 Years Ago
      Mistake in subj: Fiat?
      • 4 Years Ago
      Ugh, I'll never get used to Europe calling the Liberty the Cherokee. I went over their once, saw one and though it was a Joke until I saw more.

      I wouldn't have minded seeing next-gen Viper pop up on the Ferrari product plan though.
        • 4 Years Ago
        The Viper can never share underpinnings with a Ferrari. There is something raw and visceral about the Viper. Yes, it shakes, it's loud, it has rough spots and interior is not very good. However, the way that it all comes together in a brutal explosion just raises your heart beat. Kinda like the crazy girl friend. You know she is crazy, she might kill you, but you enjoy every second of it.
      • 4 Years Ago
      If you missed the fine print regarding Dodge. Only the Charger, Challenger and next gen Viper will be sold as Dodges in Europe, as to keep Dodge strictly a performance brand over there. The Dodge FWD's, CUV's etc will be branded as Fiats in the EU.

      NOW...I cant wait to start seeing the products.
      • 4 Years Ago
      Where is Dodge in all of this? I don't see a Challenger or Charger anywhere.
        • 4 Years Ago
        @wwwgraham

        cool..story.......bro??
        • 4 Years Ago
        The most exciting car company on the planet is just around the corner. It's beyond one's wildest imagination. Next generation Pandas, new HEMI CHARGERS, Cinquencento's from Mexico with MultiAir engines built in Detroit, Ferraris with motors in the front all over the place, Linea's from a factory we bombed in the former republic, RAM trucks around the world, 300 Hp benzine Wranglers for the US and Fiat Diesel ones for abroad, Alfa Romeo MultiAir Pentastar V6 sedan on the Dodge Challenger platform, a Maserati on the Chrysler 300 platform. 2 cylinder FIAT 500's with over 100hp or plug-in electric ones and will that be your choice, coupe. convertible, Arbarth or Scion xB first generation clone? Are they bringing back the Cherokee nameplate on a C-Evo wide platform? Will it be shared with Alfa, Lancia and Chrysler? Will it be "trail rated"? Will Eastern European gangsters agree with American gangsters( and that includes you Senator) that the new Chrysler 300 is just slammin"? Can they sell 100,000 Alfa's in the USA(including crossovers)?
      • 4 Years Ago
      They should rename it back to Cherokee here, ala Five Hundred to Taurus. It's a storied brand name for Jeep and they need to get some of that classic mojo back.

      I'd call Alfa's success in the US sketchy as well and I doubt that they're going to be cheap. I also guess this means the Chrysler Delta show car wasn't too far off from what Sergio has in mind.

      • 4 Years Ago
      Certainly sounds good to me. :)
      • 2 Years Ago
      [blocked]
      • 4 Years Ago
      Is Dodge Dead? Replaced by Alfa?
      • 4 Years Ago
      Will someone please explain the market segment for each brand? For the core Fiat-Chrysler Group you now have Fiat-Abarth/Dodge-Ram, Chrysler/Lancia, Alfa Romeo, and Jeep. How do they slot up and down the segment ladder? How is this gonna work when you add Maserati and Ferrari into the mix?
        • 4 Years Ago
        Dodge gets an America specific wide C-Evo sedan to compete with the Accord, the next Fiat Brava C-Evo built in the US as a Dodge to compete with the Golf/Jetta, the Linea will be imported to compete with the Polo and Yaris. When combined with Challenger and Charger, one has to admit it's a very competitive line up.

        Dodge MPV's get a revamped Journey that will go to Europe as a FIAT, a new smaller minivan that will be sold here as a Dodge and in Europe as a FIAT. The Grand Caravan is updated and stays on as the price leader large minivan.

        Interesting that there is no wide C-Evo Alfa for America as a car only as crossovers. I think they don't want to the hurt salesof or muddy the waters with the new big RWD Alfa.

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