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Volkswagen Amarok – Click above for high-res image gallery

One of the last details concerning the Volkswagen Amarok, its price in euros, has been filled in: €26,203, or $35,260 U.S. in the ever misleading straight-up conversion from euros to dollars. Subtracting the 19 percent duty folded into that price in Germany, you're still left spending €21,224, or $28,555 U.S. That's what you call "Holy smokes!"

If we want to make the admittedly difficult attempt to put some context around that without diving into European taxes and price structures, let's take the Golf. The most basic two-door version is €16,650, or $22,399 U.S. Subtract that 19 percent duty and you're at €13,487, which is $18,144. That matches up quite nicely with the U.S. price for the base two-door model: $17,620.

Back to that bog-standard Amarok – at $28,555, you're just a grand short of a Ford F-150 XL Super Cab, which decimates the 122-horsepower Amarok in everything but gas mileage. By the time you get to the Amarok in Highline trim, you're up to 163 hp and you've added four-wheel-drive, but you've also got a €37,169 ($50,022 U.S.) bill before taxes and fees. And that, ladies and gentlemen, is why there will be zero VW Amaroks sold in these fifty states. For the rest of you, start saving.



[Source: PickupTrucks.com]


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    • 1 Second Ago
  • 60 Comments
      Louis Choquette
      • 3 Years Ago
      I think VW was wise to NOT bring the Amakok to the US because at $35K it's too expensive. For that price you'd expect it to be a full-size truck capable of some serious hauling. For example, look at the Honda Ridgeline's poor sale performance in America. America doesn't need another full-size or mid-size pickup truck. What we do need is an economical compact pickup truck with good fuel economy. I think a rear-wheel drive pickup with a small diesel engine capable of carrying 4 x 8 foot sheets of plywood is something VW could do quite well and without too much research. As long as the entry vehicle started at under $20K, I think it would sell very well in the American and Global markets.
      Eric
      • 3 Years Ago
      If VW brought this truck to the US it would desimate its competition, no ifs ands or buts. The fuel mileage alone would be reason enough. You mention that it only has 122-163hp. What about torque? Horse power means nothing in a truck, torque is what you want. Not to metion high HP is not a characteristic of a diesel engine, Torque and Efficiency are. HP doesnt even exist without torque. I also have another issue with your complaints of low HP. Currently the truck is being produced for a european market which has greater environmental restrictions, AAAANNNNDDDD in europe, there are taxes on HP rating...... If this truck was produced for the US market, HP would be ajusted accordingly Im sure. Does anyone have a pipe to smoke that in?
        Rob
        • 3 Years Ago
        @Eric
        The Amarok's twin-turbo 2.0-litre BiTDI engine delivers 163PS of power output and 400Nm of torque, making light work of heavy cargo and towing loads alike. It also get's 40 MPG during "Extra Urban" driving. Per the website
          Peter R.
          • 1 Year Ago
          @Rob
          I own the Amarok 2013 Twin Turbo, it now carries 180HP with 425 Nm of torque, it is an awesome car, the only thing i am not impressed it is with the 26 MPG it is doing, besides this i LOVE this car,very well built, the only thing argentinian are the tires, everything else is German even the 8 speed automatic transmission._ If it ever reaches the US it will make history, i like it 100 times better than the toyota Hilux and 50 more than the Ford Ranger.
      • 5 Years Ago
      Keep in mind, that direct currency exchange is not accurate.

      The US doesn't have VAT, yet.

      If it were built in Mexico, it could be covered under the NAFTA mess.

      There are all sorts of things that make a straight currency conversion inaccurate when dealing with retail prices in different markets.
      • 5 Years Ago
      what was the point of this piece anyway? just to cause drama on the comment section? How about a test of the truck. I'm sure if it was to be sold in the USA it would be built here because of cheap labor. Also, people that buy VW's probably aren't going to be in any American dealers soon.
        • 5 Years Ago
        You are right, but premium midsize (at least it looks midsized to me) are a tough sell here. Seems like there's only room for one, the Tacoma - everybody else just barely exists. The Big 3 can produce bigger fullsizes with more power too cheaply to make this or any other vehicle worthwhile. But maybe we'll see someone else try if Mitsubishi decides to build the Triton in normal to avoid the chicken tax.
      • 5 Years Ago
      Man I wish Ford would make a diesel F-150 or Ranger. Yes, this has nothing to do with VW's over-priced truck.
        • 5 Years Ago
        There is a diesel version of the Ranger, just not in the states. I saw a lot of them kicking around in Central America.
        • 5 Years Ago
        When gas prices go up, diesel prices go up. The myth of saving money by buying a diesel truck for a daily driver hasn't been true for quite some time.
        • 5 Years Ago
        This has a lot to do with why you don't see a small diesel in a Ranger or base F-150. This is evidence that Ford would have to charge through the nose for a diesel Ranger.

        Anybody here willing to pay SuperDuty money for a Ranger or F-150?

        Yeah, me neither. I think Ford realizes this.
      • 5 Years Ago
      Wow, the VW designers went wild on that..



      just kidding. A jacked up Golf, a bit like the Golf 2 Synchro..only worse looking.
      • 5 Years Ago
      autoblog, you are wrong comparing Euro Prices to American Prices. For example the Hilux is priced in Europe at 27,000 Euros, but in Panama they sell the quad cab version at 20,000. The Euro-Focus is sold with automatic transmision, trip computer, four airbags, 16" alloy wheels and CD/MP3 at only 17,000 USD; while 17,000 is the price for a simillary equiped but otherwise inferior quality Focus sold on the US.
      • 5 Years Ago
      I'm wondering when americans start to realize that 4ltr engines are rubbish.
      And I think its obvious that you can't compare an american car to a Volkswagen. Have you guys ever been in one?
      I remember the guys from autoblog praising the build quality of the Golf. Thats one reason for the price.
        • 5 Years Ago
        6 years ehhh? so that would be an MkIV or similar... wow... not sure if you read autoblog but we're two generations ahead now.

        what issues have you specifically had with your MkIV, i put hundreds of thousands of miles on mine with just the brake light switch recall needing to be done.

        Unless you're talking the biggest pos yet still very strong selling new beetle, that's another story entirely.
        • 5 Years Ago
        It was a 2003 Jetta TDI, which I bought new and got rid of last year. The car was a slug but got great MPG. About half the time I owned it the "check engine" light was on for various things, primarily different sensors going bad. I also had the water pump failing prematurely, glow plugs needing replacement (I guess that's normal maintainance, I'm also counting burnt lights and battery replacement as such), bad ball joints, leaky sunroof and last but not least the transmission was starting to feel somewhat loose before I got rid of it. Fortunately, I didn't have any windows drop inside the doors, which apparently was a very common problem with the specific model. Also, the interior plastic surfaces started peeling within a year or two... at least I was not as unlucky as a friend of mine who had to go through THREE transmissions for his Passat (ouch).
        • 5 Years Ago
        VW are the least reliable cars sold in the US along with Land Rover and Suzuki. I suppose the interior plastic is "slightly" nicer (the first year at least) than most american cars, but under the hood it's a whole different story. I know, I've owned a VW for 6 years :) ... can you say crappy electronics? I agree about the 4L engines though, they are rubbish, I prefer the 5.0 L in the 2011 Mustang :) !
      • 5 Years Ago
      So, that's why it's not coming to the US?
      And those prices are the same and adequate for its main markets like South America, South Africa, Australia, Russia.
      BTW the Amarok costs roughly the same as its main competitors, in Germany a Toyota Hilux (sold all over the world) is between 25.585,00 € and 38.318,00 €...
      • 5 Years Ago
      This has a lot to do with why you don't see a small diesel in a Ranger or base F-150. This is evidence that Ford would have to charge through the nose for a diesel Ranger.

      Anybody here willing to pay SuperDuty money for a Ranger or F-150?

      Yeah, me neither. I think Ford realizes this."

      Here is a 3 Litre Thai built Diesel Ranger that costs a whole lot less than a SuperDuty.http://i177.photobucket.com/albums/w219/flaxi07/Mosel_PuWoKa2010/IMG_2316b.jpg
      • 5 Years Ago
      The author should have taken a look at the competitions prices in Germany to compare instead of bringing this irrelevant VW Golf conversion example

      37.169€ for VW Amarok Highline compared to
      36.533€ for Toyota Hilux Executive wich is its clostest competition

      And the Amarok beats the Hilux in every category..

      when the Amarok will come to the US its will cost pretty much the same what Toyota would charge for it´s Hilux in the states
      • 5 Years Ago
      Hmmm. 28Gs for a Facsimile of a hilux with a VW nose and VW drivetrain/electronics/quality... and 122hp? No thanks.
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