• Apr 20th 2010 at 9:29PM
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2010 Saab 9-5 – click above for high-res image gallery

We've just returned from the grand opening of Saab's new North American headquarters in Royal Oak, Michigan, where the newly emancipated automaker has just priced its pivotal new 9-5 for the U.S. market.

Saab will launch its new 9-5 lineup with the 2010 model year Aero sedan carrying a price of $49,990. The all-wheel drive 300-horsepower, 2.8-liter V6 turbo four-door will actually sit atop the range, with an entry-level 2011 model with Saab's 2.0-liter turbo powerplant coming on stream shortly thereafter with a promised MSRP of "under $40,000."

That's ambitious pricing in what already amounts to a very crowded and competent sandbox. For reference's sake, the 2010 Infiniti M37x starts at $48,400 and brings 330 horses to the table, while Cadillac's CTS rings up at $43,465 in comparable all-wheel drive trim with a 304-hp 3.6-liter. The European establishment rings up at $48,925 for Mercedes-Benz's 268-hp E350, and BMW's new 2011 528i will start at $44,500, though both of those segment stalwarts are rear-drive and tend to run comparatively thin on standard equipment. A better comparison is Germany's Audi A6 3.0T model, which packs 300 horses and Quattro all-wheel drive for $50,200.

According to Saab's hand-out press release (sorry, no digital version available yet! *UPDATE: PR added after the jump), the Aero will feature a six-speed automatic gearbox with paddleshifters, so apparently no manual transmission will be available with the V6 – at least at launch. Saab does, however, promise its superb XWD all-wheel drive system, power leather seats, dual-zone HVAC, and a cooled glovebox (a longtime brand staple) among other standard features. Options will include items like a heads-up display, lane-departure warning technology, and a Harman-Kardon surround sound stereo.

The first 9-5 models are slated to go on sale in July, with the 2.0T models arriving hard on its heels. No word yet on 9-5 SportCombi pricing or availability, but we expect the two-box model to go on sale in about a year.

[Source: Saab]

Saab Cars North America Announces Pricing on All-New Premium Flagship Vehicle: The 9-5 Aero Sedan Launch Package

-- All-new 9-5 vehicle pricing on model year 2010 and 2011 variants -- Premium 9-5 Sedan available in July

DETROIT, April 21 /PRNewswire/ -- Saab Cars North America announced pricing for its all-new 2010 model year 9-5 Aero Sedan launch package. The flagship vehicle will arrive in U.S. dealer showrooms in July.

Saab will lead the new 9-5 launch with its top-of-the line Aero Sedan model, priced at $49,990 MSRP. The Aero, featuring a 300 hp 2.8-litre V6 turbo engine, delivers uncompromised driving performance and is packed with advanced chassis, comfort and safety technologies.

Shortly following the 9-5 Aero introduction, a 2.0-litre turbo variant will be added to the 9-5 line-up. Pricing for these 2011 model year vehicles will start at under $40,000 MSRP.

"The new 9-5 Sedan stays true to its unique Swedish heritage and Saab DNA. The 9-5 showcases progressive Scandinavian design, an exhilarating driving experience and responsible performance with its all-turbo powertrain line-up," said Mike Colleran, Saab Cars North America President and COO. "Saab's distinctive new flagship brings a fresh, alternative choice to the premium sedan segment."

The clean, 'organic sculpture' of the 9-5 bodywork, with elements inspired by Saab's award-winning Aero X concept, heralds the introduction of a bold, more expressive design language for the brand. The spacious, driver-focused cabin features a new iteration of Saab's signature cockpit layout.

Staying true to its roots, the 9-5 family features an all-turbo powertain line-up. The Aero model, features a 2.8-litre V6 Turbo Engine with 300 horsepower @ 5,300 rpm; a 24-valve, dual overhead camshaft valvetrain and a twin-scroll intercooled turbocharger and the Sentronic six-speed automatic with transmission with paddle shifting.

Performance is second to none with sophisticated electronic chassis systems such as electronic stability program, DriveSense adaptive chassis and Saab's advanced all-wheel-drive system, XWD. Additionally, the Aero features a new front and rear suspension design that provides a sporty driving experience without sacrificing on comfort.

Saab continues its commitment to safety with eight standard airbags in the new 9-5, including rear seat thorax protection side airbags. A lane departure warning system and head-up display are also available.

The refined interior of the 9-5 features leather-appointed seats and steering wheel, power front seats with memory settings for the driver's seat and mirrors, automatic dual-zone air conditioning, a cooled glove box, front and rear interior reading lamps, and 12V outlets in the front console and trunk.

The standard audio system includes an AM/FM radio with CD player, XM® Satellite radio, USB and auxiliary connections for portable devices and steering wheel mounted controls. A Harman-Kardon surround sound system is also available.

Saab's unique Night Panel feature continues in this new 9-5 and is enhanced by a new instrument cluster with a supplemental rolling speedometer display that hints at its aircraft heritage.

About Saab

Saab entered the auto business in 1949 with the first model 92. Its aerodynamic shape and advanced technology drew from the company's roots as an aircraft maker, and helped create what was to become a loyal and passionate customer base. Spyker Cars NV purchased Saab Automobile AB from General Motors on February 23, 2010.

All MSRP pricing includes destination and freight charges.

Source: Saab Cars North America

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    • 1 Second Ago
      • 5 Years Ago
      If they're not launching until July, why aren't they launching as 2011 models? Is it because of emissions and safety regs?
      • 5 Years Ago
      Isn't this car the OPEL Insignia underneath? That car sells as the Buick LaCrosse for 27K to 34K and is a beaut.
      • 5 Years Ago
      Oh, how I worry for SAAB.
      • 5 Years Ago
      • 5 Years Ago
      Good stuff. Even though the 9-5 is entering into a crowded segment, it has the distinct driving dynamics and looks to back it up. The typical quirkiness that attracts Saab's current buyers is there, but for Saab to Survive under Spyker, volume will need to be increased. I'll be the first to predict that over the next 10 years, Saab will disenfranchise its current customer base in trying to increase sales by catering to the mainstream audience.

      And here's a detailed archive of Saab-GM-Spyker negotiations as they happened:

      Go Saab (sans GM).
      • 5 Years Ago
      SAAB needs higher volumes to stay competitive.
      ... that's not going to happen with a 9-5 that tops out at $50k when there are many, many fine cars (some would even say better cars) available for much less money.
      The CTS is just one example.

      All cars get rather expensive when loaded to the gills with options, so maybe it would have been in SAAB's best interest to introduce the cheapest version of the 9-5 first.
        • 5 Years Ago
        The 50K Aero exists for 2 reasons. First, they are happy to sell you one. Second, it makes the 40K volume version seem like a bargain. By starting with the highest price version, those that follow seem so reasonable that you are more comfortable with the lower, bust still significant cost.
      • 5 Years Ago
      People won't pay BMW prices for a Saab.
      • 5 Years Ago
      Sat in this car at the NY Auto Show and the interior was terrible. Cheap plastics all over. Ugly aesthetics. And my God those vents that, literally, cover the entire dash and console make you want to vomit - someone should tell Saab the 80s have ended and those awful vents have to go!
      • 5 Years Ago
      [sigh] Here we go again. Part of the reason why the brand failed the first time was because the MSRPs were out of their depth.

      I guess we'll see if the ambitious pricing matches the product.
      • 5 Years Ago
      hyundai azera taillights.
      • 5 Years Ago
      how can something look so dated yet so modern? strange.
        • 5 Years Ago
        I love it, personally. There's just the right mix of fluidity and blockiness in its styling to give it that classic Saab "X-factor," like the 9000 and second-gen 900 had.

        Anyway, ~$40K is a lot for a car that's minimally established in its class--if it wanted to be a runaway hit, it'd have to be priced like a Genesis--but for a select few, I suspect the new 9-5 will be worth it.

        It's just a shame that there won't be a three-pedal option. I know they wouldn't sell many (or any) manual 9-5s to Americans even if they offered it, but in a car that gets by on its European soul, some of that soul is lost when you stop offering a stick...
        • 5 Years Ago
        Seeing this car in person does it justice. Pictures on the net do not. It's a fine looking machine.
      • 5 Years Ago
      I love the looks of the new 9-5 but 4,700lbs? Sheesh, what a pig. Despite the looks I guess this one is going more after the luxury market than the performance market. Hopefully the new 9-3 aero will be about 1,400lbs lighter.
        • 5 Years Ago

        I screwed up and responded to the wrong comment the first time, so I'll just re-post here. According to a review at windingroad-dot-com it is 4,630lbs, so not quite 4,700. I just rounded up because I assumed Saab fudged it a bit. Either way, even if it were 3,700lbs that would be pushing things for me. 3,600lb is just about my limit for any kind of performance car, luxury sedan or otherwise.
        • 5 Years Ago
        @Boxter - Safety equipment & massive amounts of technology come at a price...
        • 5 Years Ago
        That weight is ridiculous for a car of this class. Are there any sedans, short of cars like the S550 and similar cars, that weigh this much?
        • 5 Years Ago
        I like the design of the car.

        But a turbo 2.8 V6 that only makes 300hp? how much power are they leaving on the table there... that seems low. Why even have the complexity of a turbo, when most V6s are making 300hp without the complexity and expense.

        Conversely, if the 4700lb weight figure is true, that is excessively high. Not just a little bit over-weight.

        2.4+ tons, that is too much. Why are all these cars coming forward weighing so much? Not just small increases in weight, but hundreds of pounds...
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