There's no shortage of ways for an automaker to celebrate a big anniversary. Debuting a pivotal new product – like the new Giulietta – is one of 'em. Commissioning a series of concept cars – like the Pininfarina 2uettottanta, Bertone Pandion and Zagato TZ3 Corsa – is another. And so is hosting a huge rally for owners of its vehicles from around the world. Alfa Romeo, which this year celebrates its landmark centenary, is doing all of this and more.

Come June 26, an unprecedented gathering of Alfa Romeo owners and their vehicles will take place in the marque's home town of Milan, Italy. Some 3,000 participants are expected to join the Registro Italiano Alfa Romeo for the event, which will include a helicopter-filmed rally through downtown Milan, live concerts and the presentation of a sculpture designed by the Centro Stile Alfa Romeo. Details in the press release after the jump.

[Source: Alfa Romeo]
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The greatest ever Alfa Romeo international rally will be staged in Milan on 26 and 27 June

For the Alfa Romeo Centenary celebrations, the Italian Alfa Romeo Register (RIAR) is organising a great international rally for all Alfa Romeo enthusiasts worldwide. Collectors, club members or simply owners of current models are invited. The event, supported by Alfa Romeo, will be taking place on Saturday 26 and Sunday 27 June in Milan, the city where the brand was founded on 24 June 1910.

The enrolled crews - the objective is to gather over 3000 names - will parade through the streets of the centre of Milan on the afternoon of 26 June. A statue donated by RIAR (an association which brings together more than 1500 vintage Alfa owners) and by many enthusiasts worldwide will be presented during a ceremony a few hours before the parade. Inspired by the famous Alfa Romeo 1900 Disco Volante, the statue was designed by Centro Stile Alfa Romeo with the collaboration of artist Agostino Bonalumi. An exclusive dinner and live music show will end the first day of the international rally.

On the morning of Sunday 27 June, all crews will take part in a record-breaking exhibition. Forming a very long line of Alfa Romeos, all bearing the characteristic "Biscione" emblem on the roof, they will parade along the inner lane of the Milan ring road and they will be filmed from a helicopter. Also, guided tours will be organised at the Alfa Romeo Museum in Arese to get to know the brand which has played a leading role in international automotive history at first hand.
The important event will be organised by MAC Group, a consolidated partner of Fiat Group Automobiles for heritage projects.

Enrolling for the two-day event is very easy: simply register at www.alfisti.com and fill in the form in the Centenary section. All users who will register with their Alfa Romeo will receive a "Centenary Kit".

For updates on the rally and on how to take part in this extraordinary event are available at the web site www.alfisti.com.