• Apr 18th 2010 at 5:56PM
  • 52

We found an email in our inbox today that should make a lot of long-term plug-in vehicle fans happy. For the first time in about forever, a major OEM is taking orders on an all-electric passenger vehicle. Yes, Nissan is about ready to take your money in exchange for a purchase or a lease on the new Leaf, starting tomorrow Tuesday. That's when Nissan will open the doors to accepting refundable $99 reservations from people who signed up on NissanUSA.com. Once these hand-raisers are taken care of, anyone interested can send in the reservation money. Actual pre-orders for the Leaf begin in August.

We did notice something interesting. In our email, the image announcing the reservation fee was divvied up into two parts, with our specific reservation time listed separately:

Did anyone get a different time? Maybe Nissan is staggering the reservations a bit? In any case, weʻre getting close to a time when all of the prognostications weʻve heard about this car (it'll flop! it won't!) will be firmly locked in the past. Either people will want to drive the Leaf or they won't. The time for proof is (almost) here.

UPDATE: Whoops, we had trouble with our calendar. Registrations start Tuesday, April 20. Also, Nissan has released a press release saying about 115,000 people are already on the early email list. Wow.

[Source: Nissan]



- Pool of 115,000 registrants gains first priority -

FRANKLIN, Tenn. (April 19, 2010) – In response to strong consumer demand, Nissan North America, Inc. (NNA) will begin taking reservations for the Nissan LEAF zero-emission, all-electric vehicle on April 20. The reservation process is a first step in securing a place on the list to purchase or lease a Nissan LEAF. The Nissan LEAF begins rolling out to select markets in December, and will be widely available in 2011.

In the United States , more than 115,000 people have formalized their interest in driving a Nissan LEAF by signing up for more information on NissanUSA.com. These registrants will be given priority in the reservation process. Consumers must be registered on NissanUSA.com by the end of today in order to be eligible for the early reservation process. Reservations will open to the general public on May 15.

"Early interest in the Nissan LEAF has been highly encouraging," said Brian Carolin, senior vice president, sales & marketing, NNA. "People from across the country have raised their hands to be among the first to drive home a Nissan LEAF. Consumers are pledging broad support for the first affordable electric vehicle for the mass market."

* Priority reservation instructions will be sent to early registrants by email between 1-6 pm EDT on April 20. The email will include an exclusive link enabling each person to start the reservation process.
* Through the link, the customer will create an account, configure his or her vehicle, and answer questions to complete a driving profile.
* Consumers will be asked to pay by credit card a $99 reservation fee, which is fully refundable.
* After placing a reservation, a customer will be able to indicate a preferred dealer.
* Consumers who reserve a Nissan LEAF will receive confirmation numbers. Nissan will provide individual updates for their reservations by June 30.
* Reservations are limited to one per household.
* Consumer inquiries about the reservation process can be answered at the Nissan LEAF call center, 1-877-664-2738.

April 20 also marks the date for the debut of a new website on NissanUSA.com to support the launch of the Nissan LEAF. The website will continue to serve as a resource about the most up-to-date information for the Nissan LEAF, including upcoming special events.

Including the $7,500 federal tax credit for which the Nissan LEAF will be fully eligible, the consumer's after-tax net value of the vehicle will be $25,280. The Manufacturer's Suggested Retail Price *(MSRP) for the 2011 all-electric, zero-emission Nissan LEAF is $32,780. Additionally, there is an array of state and local incentives that may further defray the costs, and increase the benefits, for owning and charging a Nissan LEAF. For example, a $5,000 statewide tax rebate is offered in California ; a $5,000 tax credit in Georgia ; a $1,500 tax credit in Oregon ; and carpool-lane access in some states, including California . The lease price for the Nissan LEAF begins at $349 per month.

In North America , Nissan's operations include automotive design, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO2 emissions, cutting other emissions and increasing recycling. More information on the Nissan LEAF and zero emissions can be found at www.nissanusa.com.

MSRP excludes applicable tax, title and license fees. Dealer sets actual price. Prices and specs are subject to change without notice

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    • 1 Second Ago
      • 5 Years Ago
      What about Europe? No announcement, no pricing, no nothing. Has Nissan forgotten Europe?
        • 5 Years Ago
        Renault will come from mid-2011 in Israel and Denmark, but the Leaf will arrive before.
        Here in Ireland where the governement has announced 5000€ incentive and dense recharge point infrastructure, the Leaf will come early 2011... I've subscribe myself to nissan.ie to get updates on the Leaf but nothing so far, I guess I'll be contacted by a local dealer later this year...
        I hope the pricing will be just as competitive as in the USA...
        • 5 Years Ago
        I believe Renault has Europe covered with 4 offerings in the next 2 years.
        • 5 Years Ago
        The Leaf is to be released in the UK in early 2011, and their European production base in Sunderland is due to start production in early 2013 of 50,000 cars a year:

        I wouldn't expect many Leafs to be on the road in Europe before the start of production here, or in the US until 2012 when their production starts.
        • 5 Years Ago
        Pre-reserve for the Renault Kangoo and Fluence is now open in Europe:
      • 5 Years Ago
      When I have a permanent job I will buy a leaf :)
      • 5 Years Ago
      Well, I don't want Renault in 2 years. I want Leaf or C-Zero this year or at latest early 2011.
      • 5 Years Ago
      I hope Nissan sells a lot of EVs. It's the real change that's needed.
      • 5 Years Ago
      Red SL here. I wasn't crazy about any of the colors, but the dark red looked OK to me. I'm trying to get back to the page to see the colors again (to share with my wife) but I can't get there. Did anyone take a screen shot of the page?
      • 5 Years Ago
      Seem like they're having capacity issues - just a guess. They don't appear to be handling the number needed to get through things in 2 more hours (currently 4pm EST).

      Maybe they didn't anticipate over 100k of people wanting to do this when they designed up their reservation system/capacity. :-O

      Been waiting to do something like this since the EV1/RAV4 Electric days, bring it on Nissan...
      • 5 Years Ago
      I cannot wait to see my first BEV or EREV on the street! Between the Leaf, the Volt and the IMiev, prices are finally getting down to real world numbers! The next time the oil prices spike upwards, there will be choices that will look increasingly good as gas prices near, or exceed, $4 a gallon.
      • 5 Years Ago
      Nissan has hinted they will sell first in BC. But they have also recently said, no rebate no Leaf ...
      • 5 Years Ago
      My notice also said 1-6pm tomorrow (20th). Will be putting my $99 down!
      • 5 Years Ago
      I haven't got my email yet....

      I think I will put a deposit down. I don't need a car, but my mom could use it. I bet the maintenance and gas for the old 4 runner isn't much more than a lease for a new Leaf.
        • 5 Years Ago
        Hey BC ferries has plugs down on the car decks that you can hook up to. I have done it on a number of occasions when coming from Victoria to Surrey on my electric scooter-bike (although I do agree a car is different than a scooter-bike). Add in a little hypermiling and I am sure she would be fine :P
        Actually on that note it will be curious to see how much farther people will get when hypermiling electric cars vs predicted.
        • 5 Years Ago
        No, she has to go from Courtenay to Victoria. A quick charge station in Nanaimo would be perfect. I am going to contact Nanaimo city tomorrow.
        • 5 Years Ago
        Actually, the only thing holding me back is that my mom often drives 200 km to Victoria for family....... one quick-charge station halfway down would do the trick.
      • 5 Years Ago
      Does anyone know when the Leaf will be available in Canada? And what kind of rebates (or tax credits) are offered by our government?

        • 5 Years Ago
        joceclam, Mark BC is from Canada, reply to his post that begins this thread, he will know. Thanks for your interest in the Leaf.
        • 5 Years Ago
        Thanks to you both. Too bad I don't live in Ontario anymore! We'll see if PEI can muster some way of motivating its citizens to "buy into" EVs.

        • 5 Years Ago
        I believe Ontario has a $10,000 rebate. I don't think the feds or anyone else is doing anything. Maybe Quebec. BC has nothing.
      • 5 Years Ago
      I too want this to come to Canada isn''t ontario sappose to get 10gs for a rebate starting in June??? Still to early for many Evs but tesla is coming to Toronto next month so the rich get another break I guess
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