• Apr 15, 2010

MyFord and MyLincoln Touch EcoRoute – Click above for high-res image gallery

At the closing banquet of the SAE World Congress in Detroit today, Ford chairman Bill Ford announced some additional enhancements to its in-car information systems for the 2011 model year that have to do with teaching people how to drive in a more ecological manner. Coaching drivers to be more economical is nothing new for Ford. When the Fusion hybrid was launched in 2009, it included the SmartGauge system that includes an array of information to help drivers understand where their energy was going and encourage them to be more efficient.

The new MyFord Touch system debuting on the 2011 Edge and Lincoln MKX will incorporate some of this driver feedback into non-hybrid vehicles to guide them in the same way. The system will be further enhanced with a major update to the navigation system. For some time, navigation systems have included options to pick the shortest or fastest route or avoid toll roads or freeways. Ford systems (and some from other manufacturers) can also automatically re-route you around traffic jams.

The new Eco-routing option will automatically look at real-time and historic traffic data to determine what should be the most economical route. If a particular route is prone to backups at a particular time of day, the system will automatically send you down a path that is likely to consume less fuel. After the Edge and MKX, these systems will also be available on the 2012 Focus debuting early next year.

Update: Video added after the jump

[Source: Ford]



New MyFord Touch™ driver connect technology provides an array of real-time feedback on fuel efficiency performance that helps coach drivers to optimize their miles per gallon

MyFord Touch map-based navigation offers an Eco-Route option, which instantly calculates the most fuel-efficient route for the driver. Ford testing shows Eco-Route can help achieve fuel economy gains of up to 15 percent

MyFord Touch launches this summer on the 2011 Ford Edge and will be available globally on the 2012 Ford Focus. MyLincoln Touch will be standard equipment on new Lincoln vehicles beginning with the 2011 Lincoln MKX

DEARBORN, Mich., April 14, 2010 – When it comes to achieving the best possible fuel mileage the way you drive can be nearly as important as the vehicle you drive.

Ford's advanced new in-vehicle system – MyFord Touch™ – offers an array of real-time information on fuel economy performance that can coach drivers to get more miles to the gallon and save on fuel costs. In addition, MyFord Touch's map-based navigation system offers an Eco-Route option that quickly calculates the most fuel efficient route a driver can take to get from A to B.

MyFord Touch is the latest innovation from Ford to help drivers optimize fuel economy. It builds on the fuel efficiency "coaching" concept Ford pioneered on its SmartGauge™ with EcoGuide cluster for the 2010 Ford Fusion Hybrid and Mercury Milan Hybrid as well as the all-new 2011 Lincoln MKZ Hybrid. The system provides real-time fuel economy data and promotes fuel-efficient driving by showing a graphic of growing leaves and flowers.

"We have learned that when we provide drivers the information and tools in an interactive and entertaining way, they want to drive more fuel efficiently," said Jim Buczkowski, Ford director of Global Electrical and Electronics Systems Engineering. "MyFord Touch provides an unprecedented level of information and interaction so drivers can make the choice to be more fuel efficient."

The green road home

When a driver provides a destination to the navigation system, MyFord Touch accesses historical and real-time traffic data as well as posted speed information to calculate three navigation options: Fastest, Shortest and Eco-Route.

Eco-Route is not necessarily the fastest or shortest route but is the most fuel efficient. Typically, it charts a course that avoids congested freeways while maximizing the use of major roads where the driver can maintain an efficient rate of speed. When Ford of Europe engineers tested the feature, they achieved up to a 15 percent improvement in fuel economy using the Eco-Route.

"When drivers use Eco-Route – particularly in combination with MyFord Touch's fuel-economy feedback and fuel-efficient driving techniques – they can achieve a noticeable increase in fuel efficiency," said Jennifer Brace, Ford user interface design engineer.

In addition to its Eco-Route feature, MyFord Touch enables drivers to monitor and track their vehicle's real-time fuel economy performance and mile-per-gallon averages for the past five, 10 and 30 minutes in the form of a bar chart next to the fuel gauge on the display. Drivers can customize the amount of information provided to meet their needs and hone their eco-driving skills over time.

"MyFord Touch not only gives drivers information they can use to improve their driving habits, but also expands on that capability by engaging the navigation system to give drivers a variety of options," Brace said. "The benefits will be greater because MyFord Touch and MyLincoln Touch will be widely available in the future."

Eco-driving tips

The U.S. Energy Information Administration reports that the U.S. uses about 150 billion gallons of gasoline annually. If every driver practiced eco-driving techniques, which can result in an EPA-estimated 15 percent benefit in fuel economy, more than 22 billion gallons of gas would be saved.

Eco-driving techniques tested by Ford showed that motorists coached in eco-driving can significantly improve the fuel economy performance of their vehicles. Here are simple tips that any driver can use:

Slow down and watch speed – Drive 55 mph instead of 65 to save fuel. EPA estimates a 10 to 15 percent improvement in fuel economy by following this tip. Also, aim for a constant speed. Pumping the accelerator sends more fuel into the engine. Using cruise control whenever possible on the highway helps maintain speed and conserve fuel.

Accelerate and brake smoothly – Accelerating smoothly from a stop and braking softly conserves fuel. Fast starts, weaving in and out of traffic and hard braking wastes fuel and wears out some of the vehicle components, such as brakes and tires, more quickly. Maintain a safe distance between vehicles and anticipate traffic conditions to allow for more time to brake and accelerate gradually.

No idling – Today's engines don't need a warm-up. Start the car immediately and gently drive away. Don't leave your car idling. Prolonged idling increases emissions and wastes fuel. Turn the engine off in non-traffic situations, such as at bank and fast food drive-up windows, when idling more than 30 seconds.

Check your tires – Keep tires properly inflated to the recommended tire pressure. This alone can reduce the average amount of fuel use by 3 to 4 percent. Under-inflated tires increase rolling resistance and reduce fuel economy. They also wear more rapidly. Check the vehicle's door-post sticker for minimum cold tire inflation pressure.

Be kind to your vehicle – Maintain proper engine tune-up to keep vehicles running efficiently. Keep the wheels aligned. Wheels that are fighting each other wastes fuel. Replace air filters as recommended. Use a fuel with good detergent additives to keep the vehicle engine clean and performing efficiently. Always consult the owner's manual for proper maintenance.

Travel light – Avoid piling a lot of luggage on the roof rack. The added frontal area reduces aerodynamics and will hurt fuel economy, reducing it by as much as 5 percent. Remove excess weight from the vehicle. Unnecessary weight, such as unneeded items in the trunk, makes the engine work harder and consumes more fuel.

Minimize use of heater and air conditioning – Use heating and air conditioning selectively to reduce the load on the engine. Decreasing your usage of the air conditioner when temperatures are above 80 degrees can help you save 10 to 15 percent of fuel. Use the vent setting as much as possible. Park in the shade to keep the vehicle cool and reduce the need for air conditioning.

Close windows at high speeds – Don't drive with the windows open unless you keep your speed under 50 mph. Driving with the windows open at highway speeds increases aerodynamic drag on the vehicle and lowers fuel economy.

Choose the right oil – Use good-quality oils with the viscosity grade recommended in the owner's guide. Ford recommends SAE 5W-20 oil for most cars and trucks to provide the best fuel economy. Only oils "certified for gasoline engines" by the American Petroleum Institute with the starburst symbol should be used.

Consolidate trips – Plan ahead to consolidate your trips. This will enable you to bypass congested routes and lead to less idling.

For additional information on how to save on gas, visit the HYPERLINK "https://www.drivingskillsforlife.com" \t "_blank" Driving Skills for Life Web site and click on the "eco-driving" module. Ford's eco-driving initiative builds on the Alliance of Automobile Manufacturers' comprehensive nationwide effort to promote eco-driving at HYPERLINK "http://www.ecodrivingusa.com/" \o "www.EcoDrivingUSA.com" www.EcoDrivingUSA.com.

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    • 1 Second Ago
      • 4 Years Ago
      When is all this stupid crap going to be outlawed? I can just see it now, the person holding there latte' in one hand, cell phone in the other, merging on the freeway at 35mph while studying this screen. Where will it end?
        • 4 Years Ago
        Cell phone (non hand-free) and drinking in the car is already illegal in NY. Navigation systems only let you enter route when you are not moving. The direction is spoken to you to minimize you to look at the screen. Sounds like you have never own a Navi before.
      • 4 Years Ago
      I guess it is right to coach Joe Sixpack about how to drive. Maybe Ford will put a blow up doll in the passenger seat to hold their hand and make all of life's critical choices for them. Choices like should I breath in now? Also, should I exhale now? When should I eat Ford doll? Are you hungry?

      Sell a damn EV Ford and people would find out very fast how to drive efficiently, but no you have to have people drive a heater down the road wasting 80% of the fuel in heat and have a computer screen make smiley faces when they are getting the most efficiency out of there heater. I sincerely doubt your award winning crap would teach me a dam thing about driving efficiently.
        • 4 Years Ago
        I suppose you're talking about the video? To me it was nothing new except that you had to press too many buttons to get going.

        My garmin does all that Ford's nav does plus it has lifetime free traffic info with auto rerouting to avoid traffic snarls. That part doesn't get much use, though, as we don't often have traffic tie ups here in Dallas. The setting to switch between fastest route and eco route is inside the settings screens but not hard to figure out. I can also select to avoid toll roads, freeways, u-turns and some other stuff. And it remembers my preferences so I don't have to push a million buttons to get started.

        /Ford does get the nod from me for their Ford Sync system. That is slick.
      • 4 Years Ago
      Ford (along with Clarion) won a PACE award for their new nav technology. The PACE awards are pretty much the academy awards of the auto industry and award excellence in innovation among automotive suppliers.

      tl;dr they've really got something good here.
      • 4 Years Ago
      After reading the article... Why does the heater take away from mpg. All a ICE does is produce excess heat in spades, why the hell would it cost fuel economy utilizing something that is going to waste if you don't use it. AC is completely understandable in this circumstance, but heat? Does the fan to blow that heat into the passenger compartment realy use that much in fuel?
        • 4 Years Ago
        Seat heaters are electric so the ICE has to turn the alternator heat your seat.
      • 4 Years Ago
      Won't the most "Eco" route always be to just park and walk the whole way? With second best being to take the highway, but only drive 45 mph? Trying to help be efficient is a cool feature, but as hukongl said, who would ever drive the MOST Eco route? We use cars because they also get us places somewhat quickly - we make tradeoffs.
        • 4 Years Ago
        Eco-Route would work best for cars with regen braking and engine shutdown when not used. Spending half the energy pushing the air at high speed is what Eco Route is trying to prevent.

        For a non-hybrid, you are limited to two choices. Waste gas on the brakes or the air.
      • 4 Years Ago
      why would you even go through the ECO route if it takes 28 minutes compared to the fast route that takes 16 minutes?
        • 4 Years Ago
        Because it is a beautiful Sunday and you want to have eco fun driving.