• Apr 15, 2010


2010 Ford Fiesta (Euro Spec) – Click above for high-res image gallery

Ford has been making some real progress here in North America, with sales up 37 percent in the first quarter. That's good news to be sure, and new reports indicate that Blue Oval may be experiencing as much success across The Pond. The Detroit Free Press reports that Ford is now the number-one selling brand in the ultra-competitive Europe market after March sales in the top 19 Euro countries outpaced the industry with a 11.5 percent sales gain. Ford's sales boost during March boosted the company's overall market share to 10.4 percent, up .4 percent versus the year ago period.

The big reason for Ford's sales dominance in Europe is the new Fiesta. The Fiesta accounted for 68,000 of the company's 192,500 sales for the month, up 28.6 percent versus last March. The Fiesta appears to be picking up sales momentum in Europe, even after finishing 2009 as the second highest-selling vehicle in Europe behind the Volkswagen Golf. The Fiesta, which was launched late in 2008 in Europe, arrives in U.S. dealerships this summer.



[Source: Detroit Free Press]



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    • 1 Second Ago
  • 64 Comments
      • 4 Years Ago
      There was a time when those infuriating Jap cars were non-existant in europe, and American brands had a "subsidy" car with or without a different name. Back then there were a lot more Opels, Renaults, and VWs on the roads, but-just like here- the Stealthy Japs began to take over. Being "free" nations, no government-(or industry)- pressure to keep them out was there in the 60s, and the die was cast, so many domestic brands have suffered. Sort of like Wal-mart vs. the local stores. Good for Ford! Not only are Toyota and Nissan owners buying them here, but our european friends are too.
      • 4 Years Ago
      This segment will get very interesting in the next few years. There's a good chance my next car will be from this segment so I'll be paying close attention.

      That Aveo RS concept really grabbed my eye too.

      Excuse my ignorance on this, but does anyone (Europeans) know how the Fiat 500 compares to this? Are they even in the same segment?
        • 4 Years Ago
        I'm not European, but I do know that the 500 is one segment down - it's shares its chassis with the Ford Ka.
        • 4 Years Ago
        Unfortunately, Americans don't seem to understand "A-segment" and "B-segment". If it's smaller than a Malibu, then it's an "economy car".

        I didn't know that classes because neither car is sold in this country, and having never seen either in person I'm not familar with the scale of these cars. Add to that the fact that so many manufactures are trying to split segments with their products it's sometimes difficult to know what market they truely fit into.
        • 4 Years Ago
        When it comes to interior styling (espresso bar) the 500 is hard to beat.
        Theoretically it is equally priced to a Polo but VW's Trendline trim level gives you the steering wheel and lots of air with nothing. So I'd by the 500 in a heartbeat even if the fit and finish isn't quite on VW's level.
        But sizewise it's rather small - don't expect too much space. Comfortable in the front, not so much in the back. The ride quality is pretty good either for a small car.
        • 4 Years Ago
        The 500 is a segment down, so a bit smaller. It drives well, but it doesn't have quiet the same handling aplomb as the Fiesta.
      • 4 Years Ago
      Ford has always been in top 3 in Europe
      • 4 Years Ago
      Go Ford. They are doing all the right things. 1)Bringing better designed cars, 2)Better interior quality, 3)Better engines and transmissions and 4)Unifying U.S. and European car design for greater efficiencies.

      Now they only need to figure out how to revive Lincoln. If Buick can come back from the death-watch, so can Lincoln.
      • 4 Years Ago
      is there any news on the ka coming to the usa?
      • 4 Years Ago
      Okay, who was driving the two Fiestas through Saratoga this afternoon? :-) (red lotus)
      • 4 Years Ago
      Ford has been the hot ticket as of late. Kudos and compliments to the folks over at the big Blue Oval!
      • 4 Years Ago
      Dan, You can get a Lemon in any make of car. Love my Ford's. On my 3rd one in the last 28 years. Now my son's girlfriend had a Chev. and it stayed in the shop more than on the road. They finally did determine it was a Lemon under the Lemon Law. So, see you can get a Lemon in any make. My son swares by Toyo. and is on his 4th Toyo/Lexus. Even the news now on Toyo. does not sway him. He is a strict Toyo. Man.
        • 4 Years Ago
        JB: Does your son also think the song: "Proud to be an American" is great? Yesiree, keep buying those Jap cars and rationalizing that they're "made" here!
      • 4 Years Ago
      I think you're a little confused there. Honda has never been the #1 selling brand in the US for a month. That is always a hotly contested title traded between Ford, Chevrolet, and Toyota. I looked back to January '09, and Honda did not beat any of those three during that timeframe.
      • 4 Years Ago
      Keep government out of it, and companies can succeed on their own, or fail on their own...bye bye GM, or best known as Obama motors.
      • 4 Years Ago
      The Fiesta is going to be a killer when it hits the states. I sell Fords and was literally sitting here reading my "Frontline" (Ford sales magazine) featuring the Fiesta when I logged in. This car has so much to offer. Then after that we'll see the Euro Focus in abouy a year. Throw in the new 5.0 Mustang GT, the new Super Duty. It's no wonder Ford is doing as well as it is.
        • 4 Years Ago
        ragtop...the US version starts sub 14k and has MORE content than the equivilent Euro version....would YOU like roll up rear windows....
        • 4 Years Ago
        @MarkV

        Don't forget that the price of compact cars in Europe is higher then it is in the US. Converted to US dollars, the Fiesta starts at $18,000 with minimal options. If you brought that exact car here and sold it for the same price it wouldn't sell. With just a few options it would be in MS3 and GTI price territory. That's why Ford has to skip on certain features/materials; they have to keep build costs down to maintain an appropriate.profit percentage. Europeans are willing to pay a higher premium for compact cars because they are more useful given their countries and cities infrastructure and population density.
        • 4 Years Ago
        @ compy386: Not entirely true. When the Honda Fit was introduced in 06-07 it had minimal changes from the euro Jazz and they couldn't keep them on the lot.

        It seems when these models get 'americanized' is when they go downhill. The steering gets numbed, suspension gets mushy, etc.
        • 4 Years Ago
        @MarkV GLI

        As much as I would like to see the Fiesta here intact it's ultimately a different market. There are differences in manufacturing technologies, suppliers and regulations. People in the US do generally want something different than people in Europe. That's why the only entry level European automaker here is VW and they don't exactly sell well. Also why Toyota and Honda do so poorly in Europe when they dominate over here (at least until recently). The tough challenge is what do you make global and what do you make local. It's not as easy as just saying bring it here.
        • 4 Years Ago
        Unfortunatley it'll flop here yet again. It's the hotness in Europe because they got the good stuff. We get the underpowered, (probably) underequipped type here. If they sell that stuff over here the teens and ricers would jump on it and a following will ensue. A hefty one at that.
        • 4 Years Ago
        Anyone paying attention to Ford stock?!!!

        Deeeeyum!! (damn)

        My father in-law baught 4k shares at less then a buck and sold at around $6.50...he should have held on to it!!! its double that now!!!

        GO FORD GO
        • 4 Years Ago
        @compy386

        I totally understand the differences in markets, yet as BerksPA stated the performance characteristics tend to suffer when 'imported' to the states. This is typically due more to cheaper components offered in a less demanding market for a higher profit. Europeans demand more in a very competitive market from their vehicles and their standards are just as stringent if not more so than the US.
        It is also a factor on how Ford earns more on options which is not the market model elsewhere. So it is as straightforward engineering wise, not cost effective.
        • 4 Years Ago
        I don't doubt this one bit. I'm visiting friends in England I see more Fords than anything driving around...Mondeos, Transits/Connects, Focuses, Fiestas...etc. They tell me Fords are very popular.
        • 4 Years Ago
        nice to see the progress, just wish they would bring the Euro version here intact...
        • 4 Years Ago
        # compy386 , there are differences between European and American taste , but some cars appeal to both , Mercedes , Audi, BMW , etc. , the new Fiesta too. so why do those other manufacturers send their cars unchanged over the pond , while Ford feels the need to change their designs ?
      • 4 Years Ago
      Good for Ford. If they can continue the upswing they can pay off a lot of their debt (still rather large), and that will lead to even better things.
        • 4 Years Ago
        Their debt is not "rather large". It's humongous. They owe a lot more money than GM and Chrysler, because they were able to wipe off a huge chunk of their debt with Ch 11.
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