• Apr 14, 2010
The Ducati Multistrada 1200 isn't afraid to leave the tarmac – Click above to watch the video after the jump

If you're a MotoGP fan and hail from the home-country of Multistradas, you got to see the official "Strada" commercial aired during the breaks of the first rounds of Grand Prix action last weekend. Ducati kicked off its television advertising campaign by showing off its hawk-billed adventure tourer tackling everything from urban assault missions to gravel paths and everything in between.

Although we have been studying our Italian language tapes thoroughly, the only thing we are qualified to tell you about the spot is that it highlights the versatility of the dirty Duc's four programmable riding modes, which include urban, enduro, sport and touring settings.

If you have ever wondered what lengths a manufacture will go to for that perfect backdrop, we have confirmed from a reliable source that the perfect Multisrada playground was provided, in this case, courtesy of the Canary Islands. Although we expect to see the commercial in our native tongue of English soon enough in the U.S., feel free to click past the break to get the first view. After all, everything sounds more beautiful when it's in Italian!

[Source: Two Wheels Blog]



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 12 Comments
      • 4 Years Ago
      Great bike that does it all. Nothing flies like a Duc!
      • 4 Years Ago
      Amazing bike, too bad it is way out of my price range. :(
      • 4 Years Ago
      Ducatis are the best.
      • 4 Years Ago
      Its a tough call for me. I was thinking about picking up Harley this year as a more relaxing bike that easier to ride 2 up. Either a 48, Nightster or a Street Bob, with possibly a Hard storage option. But I see this and drool. Its so advanced. It has some really neat features. I'm not getting rid of the S4Rs though.

      Of course if Wifey decides that she actually wants to pursue riding herself this year it is all a wash as we are getting a Triumph Bonneville for her to ride.
      • 4 Years Ago
      Keep the bike stuff! Many of us love the bikes, too!
      Scighera
      • 4 Years Ago
      I'll translate it for you, from Italian :-) :


      "When I was a child, some people told me that world can't be changed simply pressing a button. Do you know something ??? They were wrong!!!

      Today I can change the world every time I want , with only one click !!!"
      • 4 Years Ago
      Yes, more bikes please. Much better than another blurb on the Volt or Toyota recall issues...

      Is Ducati going to pen good looking bikes again?
      • 4 Years Ago
      oh crap on this comment system. Autoblog, your comment system has sucked for years now. Jesus.
      morgan plus four
      • 4 Years Ago
      No motorcycles, please.