• Apr 13, 2010
You thought the Volkswagen Phaeton went away, did you? Oh no, Volkswagen has continued to fiddle with its range-topper in Europe, which has been snagged by spy photographers while the as-yet-unannounced third-generation was on a late-night photo shoot.
Volkswagen's chutzpah is admiriable, and the Phaeton is certainly one heck of a car, but extending its lengthy tenure of could be a refusal to admit past mistakes. It's likely that Phaeton owners tell people of the car's mechanical similarities to the Bentley Continental GT, while the uninitiated will shrug and see a Passat. AutoExpress reports that there are rumors of a diesel V10 as one of the panoply of possible engines, and all will probably be revealed in September at the Paris Motor Show.

[Source: AutoExpress]


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  • 21 Comments
      • 4 Years Ago
      That angle has a lot of chrysler crossfire style in it.
      • 4 Years Ago
      What do you mean undisguised? It's clearly disguised as a Passat! Oh, wait....
      • 4 Years Ago
      Great car but will not appeal to brand snobs.
      • 4 Years Ago
      I thought this new one was a little smaller that the last one that came stateside.

      If so, and if it's priced competitively with the Genesis, it could sell well enough to be the high end VW stateside.
      • 4 Years Ago
      Is this not the most bland design you've ever seen! Audi and VW have gotten extremely conservative looking over pass few years inside and out.

      Thank goodness VW's head designer, Peter Schreyer, now works for KIA which are looking like better designed VWs.
      • 4 Years Ago
      Are we finally seeing the end of headlamp assemblies extending halfway up the hood?

      Thank God.

      • 4 Years Ago
      Clean as a whistle, but I can't imagine this selling much better than the predecessor. Bummer.
      • 4 Years Ago
      I've always loved the Phaeton, but it raises a point: it seems to me that it would behoove automakers to return to conservative-yet-impressive styling for range-toppers. The core demographic of tied and true shoppers for this class of car all want a similar thing - a great interior since it's what they'll be seeing, great features, and exterior looks that are impressive, but not loud-looking. Over the past decade of course, this core buyer has been overshadowed by stretchers and 30,000 dollar millionaires that want to shove it in everyone's face. The first Phaeton was introduced at a time when everyone wanted to be a showoff in their McMansion.

      However, if we're to believe that the credit-fueled "more now look at me" boom economy is over and people are retrenching to more modest means, it would seem that the demographic to cater to would again be your core demographic that's always in the market for this kind of car - 55, well to do, golfs, empty nester, you know the type.

      If the core demo is again at the helm of this market, loud styling that makes their car look like what the spiked-hair kid at the stoplight next to them drives won't work. The W221 S class in particular has that certain "Albanian sex trafficker chic" that I don't believe the core S class buyer really wants. I wouldn't doubt a lot of these folks have gone to the Lexus LS over the past decade, which offers a textbook experience that caters to this core demographic.

      Market conditions are a little different than they were in 2004, and that could provide a different set of interested buyers, especially if the Equus works out well. It's wishful thinking at least.
      • 4 Years Ago
      I dont understand how this car isnt being sold, to me if Hyundai can sell the Equus here the Phaeton shoud be able to sell whether or not in huge numbers, I thought to orginal was pretty sweet and the possibilty of a V-10 diesel is Awesome! Just wish I could afford one!
        Kumail
        • 4 Years Ago
        I'm with you, hopefully they advertise this well.
      • 4 Years Ago
      How can we be so sure it's a VW with that cloth so cleverly covering the logo? :>)
      • 4 Years Ago
      The Touareg is premium and expensive (in the league of Q7, X5 etc.) and sells well.
      I am sure the Phaeton II will be a damned fine automobile again and as good as the german competition. The last Generation has been very underrated.
      • 4 Years Ago
      Screw the haters. I love this car. It gives so much luxury and undercuts similar cars by at least 20 grand in the process. It's a shame that so many of the well to do are such badge snobs. The lack of "look at me" styling (while still looking handsome) coupled with the VW badge was actually a big draw for me, and maybe in the current financial state of the US, people would be much more open to a car that has all the features of an A8, but costs tens of thousands less and won't draw the ire of the commonfolk.
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