• Apr 13, 2010
Geely GE Limousine – Click above for high-res image gallery

Never underestimate the power of a nose job. After getting in hot water with Rolls-Royce for the design of its GE limousine, Geely Automobile has reworked the majority of the car into what you see above. The Chinese automaker originally unveiled the GE at the 2009 Shanghai Motor Show, and the car looked like it had raided the Spirit of Ecstasy's wardrobe before hitting the stage. The engineers at Rolls-Royce were not amused, and threatened legal action unless the car underwent serious alterations.

Presumably in response to the Rolls dust-up, Geely has fitted the GE Limousine with an all-new nose, complete with a massive baleen grille and grinning headlights. The interior has also gone under the knife, and as a result, you'll no longer find a single throne in the rear. The company has opted for a much more traditional two-bucket design out back.

Expect to see the reworked GE at this year's Beijing Auto Show, along with a total of 58 other vehicles(!) from the company's three brands.



[Source: Autocar]


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  • 84 Comments
      • 4 Years Ago
      Honestly, I don't think it looks bad. It has a lot of presence and looks strong and confident.


      I actually like the front end.
        • 4 Years Ago
        You must be Asian.
        • 4 Years Ago
        I'm Asian and I think this is one of the ugliest cars in the world...
        I think he's a Chinese person probably working at Geely or even the head designer lol.

        I know these kind of things are based on personal preference and nothing wrong with liking this car... But I would consider getting stronger glasses if I were you.
      • 4 Years Ago
      This car is in no danger of being confused with a Rolls-Royce.
      • 4 Years Ago
      And these are the knuckleheads whom Ford let acquire Volvo... Geesh, no... GE
        • 4 Years Ago
        Ah, one of AB's resident anti-China trolls.. LOL
      • 4 Years Ago
      Dont worry..it'll just end up crashed. China has only 2% of drivers on the globe but are responsible for 16% of all fatal car crashes.

      Their 58 other tossed together knock off pieces of scrap will only help the cause.

      RIP Volvo.
        • 4 Years Ago
        Good job throwing blanket statements based on assumptions, which in turn are based on prejudiced opinions.
        • 4 Years Ago
        Also, have you seen crash test videos with chinese cars? I suggest you google them. It's mind blowing how easily compromised the safety of those vehicles is. Excuse the preposition..
        • 4 Years Ago
        @heavygear, dude, those videos are getting old, don't you think? Bring them up is almost like associating Hyundai with crappy cars.
      • 4 Years Ago
      The grille is X-Files Fluke Man all the way.
      • 4 Years Ago
      It looks like it runs on krill.
      • 4 Years Ago
      Hey look it has a ...BUTT FACE .
      • 4 Years Ago
      OOOOOH DEAR!!!!
      • 4 Years Ago
      Ah, the shnoz of a sperm whale.

      But at least that crest on the floor makes it classy, right?
        • 4 Years Ago
        given how many people here adored the Chrysler Imperial concept I think it could sell well in US too :P
      • 4 Years Ago
      I thought Geely had exhausted all the ink in the 'Ugly pen' yesterday with their interpretation on the new London taxi. But no.

      This monstrosity fell out the ugly tree, hit every branch on the way down, rolled to the bottom of a hill and was then side swiped by a road train.

      Geely - GIVE UP. YOU CAN'T DESIGN FOR TOFFEE. (The Chinese are only good at imitating and copying - please don't try and innovate any more car designs!)
        • 4 Years Ago
        Look Uncomfortable Truth - I was on the verge of writing a semi-sensible reply to your last comment about the Panda (See what they did there!) and the EC7 (bland & boring and every part 'borrowed' from other designs) - that is until i saw how many posts you have made in defence of this post, and attacking others for their opinions.

        So, do you work for Geely or the P.R.C. or both?
        • 4 Years Ago
        @Making11s: I said current lineup, not 4 year old cars that aren't produced or a concept car (that actually precedes this).
        • 4 Years Ago
        @ joe23521

        Yes, point taken. I only meant that in specific relation to car design, oh and maybe electronics....(KIRF's). But i'm all for cheap copies of expensive goods...so long as they look good and work well.
        • 4 Years Ago
        "China has such a fantastic, clever and hard working work-force that they should be setting their sights a lot higher than that."

        You can't run before you walk. Just think of Hyundai and Kia 20 years ago, and to a lesser extent, the Japanese some 40-50 years ago.

        Now, I am following the development of the Chinese industry very closely, and it's visible they are evolving very fast. Safety, design, build quality are improving. Geely's lineup was laughable 3 years ago. Now I'd put them at "borderline acceptable". Who knows where they'll be 5 or 10 years from now?
        • 4 Years Ago
        So close to an amicable agree to disagree!

        "China has pretty good IP laws. The problem is enforcement is lax due to the corruption in their judicial system"

        That's exactly the problem - you might as well not have any IP laws if you don't bother enforcing them. Which is exactly the situation across China. The IP laws are a joke and an insult. Child infanticide is illegal too, as is bribing government officials as is the illegal monitoring political adversaries or the forced migration of thousands of families without proper retribution to make way for building projects.....the list is literally endless in China. The legal system often only works for those who hold power or money. It's the same story for big businesses. The fact that the SCEO wasn't charged with being a complete rip-off of the X5 was a complete JOKE, and, i'm sure that there is a lot more behind that judgement than either of us could decipher from reader the court transcripts. Here's a hint though - just look at it.

        Yes, the Chinese car industry is evolving very quickly - but only by standing on the shoulders of giants. That they should acknowledge and in some cases, pay for.
        • 4 Years Ago
        Unfortunately my eyes have been polluted by other pathetically fugly 'Geely' products. I put Geely in inverted comers since Geely products are all rip-offs of other peoples designs.

        No - don't even attempt to salvage any respect for Geely! Now watch them destroy the Volvo name and copy all the designs to within an inch of their lives, until all that remains of the old Volvo are some patent applications. Horrible company, horrible cars.
        • 4 Years Ago
        By the way, all these Chinese companies you love to bash are very, very young. Geely made their first car in 1998. Where were Hyundai and Kia when they were 12 years old (Hyundai was founded in 1967, Kia in 1944)? Think of Hyundai in 1978.

        And where are they now? One of world's fastest growing car makers. They let got Mercedes borrow the Sonata's tail lights for the E-class.
        • 4 Years Ago
        I could post so many links of Geely rip off products - just google it yourself. I'm a reasonable person, although Geely car designs tend to make me physically ill, if you show me a good looking, original, innovative, in-house designed, mass produced Geely car and i'll show you next week's loto numbers.
        • 4 Years Ago
        *They even let Mercedes borrow the Sonata's tail lights for the E-class.
        • 4 Years Ago
        That is a what, 2-3 year old car? I don't know if they even sell that anymore. Geely has gone a long way both in design and safety (compare the Otaka vs the MK - just a 2 year difference).

        Sure, there will be taints to its reputation every now and then (which AB and the West's websites love to post), but to say all their cars are rip-offs is a gross exaggeration.

        "if you show me a good looking, original, innovative, in-house designed, mass produced Geely car"

        By the way, "good looking" and "innovative" are subjective. I personally think the Emgrand EC7 and the Geely Panda are quite decent.
        • 4 Years Ago
        Uncomfortable truth - your obviously a petrol head like the rest of us, otherwise you wouldn't be here in the first place. I know they are a young company, but at the moment I feel Geely deserve everything they get. I hate the fact that Chinese companies get away with blatantly copying everything, that's just not cricket. China has such a fantastic, clever and hard working work-force that they should be setting their sights a lot higher than that.

        Tesla have more directly copied Lotus, but they are inventing new technology and moving the game forward - and it looks fantastic, sexy, fun...in short everything Geely isn't. I suppose that fundamentally the gap is one of cultures. They take generations to merge and to incorporate the best concepts from each, on all levels.

        But hey, at the moment it would be nice if Geely spent a bit of money hiring some out-of-house designers. I'm sure in 20-30 years China will be right up there with Japan as far as build quality and design goes.
        • 4 Years Ago
        "I hate the fact that Chinese companies get away with blatantly copying everything"

        No they don't. They are subject to the same laws as everybody else. Geely would 've, more likely than not, got into legal trouble if they tried to sell their original GE. While it's generally believed that there are no intellectual property laws in China, that's just untrue. China has pretty good IP laws. The problem is enforcement is lax due to the corruption in their judicial system.

        As China gets international pressure, they are trying to change that. There have been a few cases where a Chinese company lost an IP battle in China. Though it's early to say it's a trend, it's a step in the right direction.

        And when it comes to design, similarity is subjective. That's the reason why an Italian court ruled that the SCEO wasn't a copy of the BMW X5.

        http://www.autoblog.com/2008/12/19/bmw-loses-clonewars-italian-court-battle/
        • 4 Years Ago
        I agree with most everything you said. But generalizations like "The Chinese is only good at copying" are a bit dramatic, don't you think?
        • 4 Years Ago
        It's called "concept". Geely always had over-the-top concepts. You clearly haven't seen the models they actually have on the market.
        • 4 Years Ago
        "I put Geely in inverted comers since Geely products are all rip-offs of other peoples designs."

        Put your money where your mouth is. Go find me a car in Geely's current line up (the cars they are actually selling) that is a rip-off.

        No use in talking with bigots like you. I wish AB had an ignore button.
        • 4 Years Ago
        @ theedude - straight into name calling, nice. You have an opinion on the story?



      • 4 Years Ago
      For some reason this is the first thing that popped in my head after looking at that picture.

      http://www.vikdavid.com/blog/pics/nelson-haha.gif
      • 4 Years Ago
      Is it just me, or does the grille look like that of a 7-series punched in the kidneys?

      It's comically huge, really. A caricature of a BMW.
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