- Apr 12, 2010
Video: Audi and Justin Timberlake show off The Next Big Thing
Damina Ramirez joins Justin Timberlake and the Audi A1 in The Next Big Thing – Click above to view the video after the jump
When Audi first announced it would be relying on the talents of Justin Timberlake to push the company's new A1, we were a little skeptical. At first, it looked like JT was to do little more than stand on stage and look pretty next to the pint-sized hatch, but it appears the four-rings has other plans in mind, including a new action driving series starring none other than the singer-turned actor.
If you're thinking a bunch of star-packed mini-movies sponsored by a German automaker sounds more than a little familiar, it should. BMW followed the same recipe with Clive Owen in The Hire way back in 2001 and 2002. The result was a total of eight short films that remain some of our favorite time-wasters to this day. What can we say? You can't have James Brown drag race the devil for his soul and not be a winner.
From what we can tell from the short trailer, Audi's effort looks to have all the right ingredients. There's gun fire, car chases, tire smoke, good music and, of course, a hot antagonist (Dania Ramirez). Throw in any semblance of plot, and you've already got 9/10ths of a Michael Bay masterpiece. Sign us up. You can hit the jump to see the trailer before the action begins next month.