• Apr 12, 2010
Audi Q5 – Click above for high-res image gallery

There are good problems and there are bad problems. Audi dealers across the U.S. are having trouble selling vehicles, but not because of uncompetitive product or industry-wide sales woes. Automotive News reports the reason for Audi's sales troubles have everything to do with a supply shortage that stems from strong first quarter sales. Audi of America President Johan de Nysschen reportedly told AN that U.S. dealers are "short of everything," with Q5 and Q7 supplies running especially low.

Last year, Audi cut U.S. deliveries by 6,000 units due to weak sales here in the States, but the German luxury automaker saw brisk sales in December followed by a first quarter that bested the first three months of 2009 by 35 percent. Audi now has a 29 day supply of product for U.S. dealers; about half the typical 60 day reserve and a third of the 88 day supply of March, 2009. De Nysschen says Audi has allotted an additional 3,000 vehicles to the U.S. for 2010, which should help dealers a bit. That said, we're thinking Audi isn't looking to beef up inventories too much considering the fact that the Four-Ringed automaker managed to keep incentives in check at a time when other automakers are dumping truckloads of cash on the hood to boost their sales.



Photos by Dan Roth / Copyright ©2010 Weblogs, Inc.

[Source: Automotive News – sub. req.]


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  • 24 Comments
      • 4 Years Ago
      That's odd, because they are stacked up like firewood at my local Audi dealer.
      • 4 Years Ago
      I'm happy to say that I'm a part of the problem :) I picked up my A3 TDI 2 months ago. I love the intelligent DSG tranny which is a perfect match to the torquey, slow diesel, fun around town with great mileage. I know that it's "just a nicer golf" but frankly that's what I wanted, I like VWs but I step inside one and I get an overwhelming feeling of ... meh ... I think I'll be happy with this car for a long time, as long as it's reliable... fingers crossed.

      Audi seems relatively inexpensive compared to other luxury makes, but if you're looking for the single most important reason Audi's doing well, it's this; Audi is luxury without ostentation. In these days when we may or may not be recovering from a recession people with a bit of extra money are looking for ways to treat themselves without looking/feeling like jerks.
        • 4 Years Ago
        I wanted to get an A3 too, but my old Honda failed a couple of month early. I had already order one that should arrive in June. But I had to "settle" for a GTI because there was not one A3 the way I liked it available. But now that I have the GTI I couldn't be happier.
        • 4 Years Ago
        nice, i'm thinking about picking one up too, glad to hear you love yours. and yes, dsg is awesome :)
        • 4 Years Ago
        Same here. A3 is high on my list of next vehicles. If only the TDI came in AWD though.................

        At least they did solve one problem and they now offer the 2.0T with AWD(though mostly because the 3.2L is no more) but it's at least good to see. They should have offered that long ago.
        • 4 Years Ago
        "Audi is luxury without ostentation"

        According to Jeremy Clarkson, that's not the case.
      • 4 Years Ago
      I can believe their dilemma. Its not only hurting sales, but also potential customer satisfaction. We've waited over a year for a red Q5 to no avail, and no proactive updates from the dealer. So we bought another Lexus SUV. I was hoping to get a diesel A3 to use for commuting, however this lackluster experience has pursuaded me not to.

      • 4 Years Ago
      I've suspected this for months... I had to wait almost 4 months just to see and test drive a 2010 S4 from any dealership within 300 miles, and my local dealership still has yet to get an S4 in now over 6 months. They sell before they hit the ground-- they need to ship more of them!
      • 4 Years Ago
      Yeah, because people looking for a car will cross-shop Ford, Chevrolet, and Audi.
      • 4 Years Ago
      This is going to mess. Here's how it works - at least when I sold Audis.

      A year in advance, the regional rep visits dealers and asks how many of each model the dealer thinks they can sell in a year. Regional rep then goes to Audi of America and tells them how many cars they need for their region, and what model matrix. Audi of America then turns to Audi in Germany and requests a certain number of cars based on dealer feedback. Audi in Germany looks at profit centers (both hot selling/slow selling models and regions/countries), then allocates a certain number of cars to those markets based on their own capacity, strategy, etc. Audi in Germany then contacts suppliers of raw materials as well as finished parts, and orders parts for the next year.

      Back on the ground in the US, dealers can trade cars between one another, regional reps can trade larger quantities of cars between zones, and Audi of America can beg for more inventory from Germany. Until recently, Audi of America barely broke even, so they weren't a high priority to the Germans. That meant we got very limited numbers of hot cars, if we got them at all.

      If the Q5 and Q7 are hot sellers in markets where greater profits can be realized, then Audi in Germany needs to balance growing a long term market with high costs like ours, vs turning a quick buck in another venue. When the A4 first became a hot seller, Audi was suddenly working overtime and stuffing manufacturing equipment into every corner of any building they could find, to get as many cars as possible out the door.
        • 4 Years Ago
        Well, this kind of "shortage" isn't new for us Europeans...of course, it depends on the model/brand.

        But if u have a certain sense for the assumed success and therefor demand of a model u can easily make some extra money or at least, drive a car for free.

        I was lucky once, ordering a new BMW x5 diesel in black. When i picked up the car, the first thing the salesman asked me was: "Wanna change it for a 7 series?"
      • 4 Years Ago
      This is great news for Audi, hopefully they rethink bringing over some of the hotter models to the US market. The updates they've been doing across the board have really grabbed some major attention lately and when the new A8 was unveiled a few months ago, a lot of people I know are waiting for sales sales to start. I'm actually waiting for the 2012 A6, since I drove this years' S6, I know the next model will be far better with it's new ASF platform and engine.
      • 4 Years Ago
      What a horrible suffering... having way too much customer demand for its wares. I weep for them :(

      But, seriously now... seeing Audi be as successful as they are, nice to see a once-troubled automaker rebound. (I mean, sure, their period of being troubled was a long, long time ago now... but still.)
      • 4 Years Ago
      In the dfw, there are tons of new ones that people are driving around, but the lots have very little to choose from. And it's the same thing with the VW Touareg 2 TDI.

      All the more reason to go the European route and order from the factory with everything you want and nothing you don't.
      • 4 Years Ago
      Went to test drive a diesel Q7 last week and there aren't any in the St. Louis metro area - they're in such high demand that you have to order one because any unaccounted ones fly off the lot in less than 2 days.
      • 4 Years Ago
      Blatant lie. I was in FL only weeks ago and there seemed to be a million Audis lying in lots everywhere.

      Audi trying to create artificial demand by stupid PR bull like this.
      • 4 Years Ago
      I've been trying to buy an A3 TDI for a while now. Anything coming into the Seattle area is sold already and it hasn't even gotten on a boat. Getting the options I want is truly impossible. Worse, is multiple dealers have told me that Audi isn't accepting any more orders for 2010 TDIs so I'll have to order a 2011.
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