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2011 Jaguar XJ – Click above for high-res image gallery

The 2011 Jaguar XJ is certainly a drastic departure from Ye Olde Saloon that went out of production last summer. The new car adds some much needed sex appeal to the flagship Jag, and as we found out in our first drive, it's a pretty good steer, as well. Jaguar is hoping that consumers will appreciate the reworked sedan, too – the automaker is hoping to boost overall sales by 50 percent when the 2011 XJ hits dealerships around the world next month.

According to Automotive News, Jaguar sales dropped 21 percent last year – only 51,885 units being moved worldwide (11,955 of which were in the United States). The automaker is counting on the XJ to increase overall sales numbers to around 75,000 units, with one Jaguar spokesperson saying that the XJ will reignite interest in the brand, though the less expensive XK and XF ranges will still continue to be the lead sellers.

The 2011 XJ is certainly priced and equipped to compete with the BMW 7 Series, Audi A8 and Mercedes-Benz S Class, but can it seriously boost Jaguar's sales numbers? We certainly hope so, and be sure to give us your opinion in the comments below.



Photos by Michael Harley / Copyright ©2010 Weblogs, Inc.
[Source: Automotive News – Sub. Req.]


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  • 40 Comments
      • 4 Years Ago
      I am a early forty something and I would own this car in a heart beat. Excellent looking car and the beginning of new things I hope!
      • 4 Years Ago
      Like a few others here, I got to see most of Jaguar's lineup at the NYIAS. I have to say, overall I was pretty impressed. The cars in their section looked much more interesting than most of what was over at the Mercedes, Audi, and BMW sections (a lot of which was starting to look somewhat dated). The exterior, in general, on the newest Jaguar lineup is very pretty in person, while their interiors are quite clean and straightforward. I could tell I wasn't the only one who thought this either, as there was a lot of buzz floating around their section. I'm not sure if they'll sell as many cars as they are hoping too, but I definitely think they will slowly start to gain business. I don't think the Mercedes S and E Class will be holding the top dog position for much longer either.
      • 4 Years Ago
      Well, i'm from Europe and i've seen this car a couple of times. And believe me it's a beautiful car. When i saw the pictures for the first time, I had my doubts too. But now i completely changed my mind.

      A lot of Jaguars in the past weren't a looker when they first hit the streets. They seem to look better in through the years. Like the XJS for example.

      But than again maybe you good people over the pond aren't ready for this...yet.
      • 4 Years Ago
      I dont think so. Add 50% with that ALREADY dated design?
      NOPE...not happening. I personally know quite a few who were waiting for this model to come out only to be dissapointed. They all bought Panameras and Quattroportes.
      The interior is wonderful, the engines perfect, the tech, very nice.
      The exterior? A HUGE let down.Why would a JAG have a FAKE c-pillar? If it is NOT glass, DONT fake it. No fogs? Everyone else at $75-100k does. I came across these photoshopped pics online on Jaguars FACEBOOK page. THAT is what it should have looked like. Jaguar will have to revamp some things before they sell that many. Many Jag lovers are not happy.
        • 4 Years Ago
        Well, I sure am glad that you used all those CAPS to emphasize your points because I don't know if I would have understood everything otherwise.

        Additionally, I think that the XJ is brilliant in design and in quality. The car that once used to be overshadowed by the S, 7, and the A8 now has the ability to catch up to these three heavy hitters with its new "wow, now that looks like a Jag that I would actually like to have in my garage" look.

        dzine1200, I agree that the C-pillar is a little weird and I am not entirely sure what they were thinking about on that one, but the rest of the car is stunning. If the lack of fog lamps are really bothering you so much to pinpoint as a design flaw, you need to start looking at the bigger picture of the car like how the whole front looks as a whole. Lastly, these "quite a few people" who were waiting for this car clearly didn't know what they were doing when they got the Panamera instead, which is a much smaller car then the flagships, or a Quattroporte, where you shouldn't get me started about a dated design.

        Overall, thank you Jaguar for making a fantastic car.
        • 4 Years Ago
        I hate to agree with you but you are right. I was in Windsor last week and rode in one as a passenger. All lovely but from the outside this car looks so junky. Reminded me of those last fastback Rovers. Not together, it feels dated. And I like fastback cars.
        In a smaller size this design looks great. As a big Jag, no.
      • 4 Years Ago
      the front of the car is cool.
      the inside is ok.
      the back is real ugly.
      i hope people will buy it
      • 4 Years Ago
      Whats everyone's opinion on those gauges? Looks kinda cheesy.
      • 4 Years Ago
      LOL
      • 4 Years Ago
      I guess many are upset that the XJ ditched the traditional Jag look.
      • 4 Years Ago
      To Jaguar design managers.

      Stop to play with tapes on the model. Do the sketches. I'm pretty sure that no one sketched that rear before someone taped it a hundred times without reference.
      I am just an humble car enthusiast, but that rear end screams just that. Design panic, tapes, more tapes, deadline, approval, job done.
      • 4 Years Ago
      That blacked-out D Pillar has got to go - looks like they are trying to fix something by masking it. Or like they couldnt engineer it the way the designers wanted it.
      So unresolved............for an expensive ride, I want every detail thought out.
      • 4 Years Ago
      Few days ago I went to the NY Auto Show and I pretty much saw all the latest and greatest cars and all I can say is that if I had $80-100K to spend on a luxury sedan, I would pick Jaguar XJ over the S Class, the new 7 series, A8, and Panamera. To me, the new XJ has a Maserati-like presence although I actually think it looks much more elegant than Quattroporte. Jaguar did a very nice job on this car and it looks a lot better live, especially the rear.
        • 4 Years Ago
        They opened the doors to this (by mistake, I think) at the Atlanta Auto Show. The inside of this thing is SICK! Nicer than my house. It looks much better in person, but in the darker colors.
        • 4 Years Ago
        did you actually sit in the car?
      • 4 Years Ago
      I'm not sure they're going to get the growth they want with a nose like that..
        • 4 Years Ago
        For real, PAINT THE C-PILLAR!!!!
        • 4 Years Ago
        For real... just skipped by this story at first and saw the pic... first thoughts in my head: "What happened to its nose?"

        It looks like it has a huge pig nose flanked by droopy eyes.
        • 4 Years Ago
        Check out the pics I photoshopped in the Jaguar facebook photo gallery...
        • 4 Years Ago
        The nose?? How about the stupid glass-look C-pilliar??
        • 4 Years Ago
        I'd pay money 4 my nose to look like that. I think jag takes the cake on the sport lux market.
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