• Apr 11, 2010
For all the success that Japanese automakers have had in the U.S. market over the past thirty years, there remains one very important segment they've never really managed to break through: full-size trucks. The big pickups from Ford and General Motors have remained at the top of the sales charts for decades. While Toyota has made a minor dent in the segment with the Tundra, Nissan's Titan has just never really caught fire.

Despite that, Nissan still wants a piece of the pie. The potential profit margins and volumes continue to make this market too attractive to abandon. After a deal to share the Dodge Ram platform was abandoned during the runup to Chrysler's bankruptcy, it was decided to keep the current Titan alive for the foreseeable future.

While Nissan has not announced what direction it will take with the next Titan, we'd expect it to share a lot with the recently-introduced NV2500 commercial van. The NV2500 is built in the same Canton, Mississippi plant with the Titan and has an architecture that's more like a pickup than a traditional van, which could make it a suitable starting point. The NV chassis has already been designed for heavy duty applications, so it's possible that it could finally spawn an HD pickup as well to compete with similar models from Detroit.

Update: Back in January PickupTrucks.com reported that while a new Titan is coming, it likely won't arrive unitl 2014

[Source: Straightline]


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    • 1 Second Ago
  • 31 Comments
      • 4 Years Ago
      Nissan should build a compact truck the size of a Ranger.
      • 4 Years Ago
      Because the US and Europe are completely identical driving environments, right? No, they're not. Having lived in Europe for 15 years and in the US the rest of my life I can tell you that full size trucks aren't going anywhere. Slightly less people buy them now because if they don't need a truck, they are getting something more fuel efficient, but if you need a truck, you can't buy something else.
      • 4 Years Ago
      When it first came out, the Titan was a solid alternative. Now it's simply too long in the tooth to compete in such a fiercely contested category. I want Nissan to come back with a genuinely competitive product again, and a heavy-duty lineup sure wouldn't hurt.
        • 4 Years Ago
        I feel the same way. The Titan was great half a decade ago, but there's nothing NOTHING about it that competes now.

        BTW - Nice name. It's the same one my parents gave me. :)
      • 4 Years Ago
      Yongpeng Sun,
      I hauled 12,000lbs of gravel a couple of weeks ago. It took me 4 trips with my truck. It would have taken about 12+ trips with a sedan, not to mention it would get the trunk all dirty. Then, last weekend I got 2,000lbs of palletized flag stone. Can't do that in a Camry. Then, this weekend, I towed my boat and dropped it in the water. Can't do that with an Accord either. I also had 3 landscaping companies come out and give me an estimate to do some work for me. Guess what, they all had trucks. Can't very well do landscaping without a truck. Last fall I picked up a bunch of wood to redo my dock. How do you suppose I would fit 8 10ft long boards into an Altima? I also filled up the 8' bed with random junk to take to the dump, again, that would have taken multiple trips with a car, not to mention not all the things would fit in a car. Just because you don't need a truck doesn't mean no one else does. Oh, and I have a mechanical engineering degree, and work as an engineer, so please, get a clue.
      • 4 Years Ago
      As for Nissan I say go big in a small package. Bring out a 1 ton diesel compact P/U just like Toyota did in the 80's. I know the Toyota diesels didn't last long, as gas and diesel back then was cheap; but they were well loved by contractors that used them.
      • 4 Years Ago
      If Nissan is serious about breaking into the full size truck market they need to do the one thing that will get ALL TRUCK BUYER'S attention . Horsepower & torque baby !
      That's what I'm talking about . The Titan looks pretty good as it sits , so Nissan need not spend much money on changing the looks . Spend all that money & engineering on the DRIVETRAIN stupid ! Give em the highest horspower & torque , strongest 7-speed trainy and drive line . Build it & they WILL come . Put the best grade of leather with the most optional equipment & a killer interior with a smooth ride and "EUREKA" .
      Everybody wants one . I'll take mine in Candy Apple Red three-stage paint .
      • 4 Years Ago
      That big Nissan Titan really doesn't do anything to distinguish itself and it gets downright lousy mileage. People have to have a good reason to buy a foreign made big truck and there isn't any!
      • 4 Years Ago
      lol


      • 4 Years Ago
      @How many "electrical vehicles" do you see in Europe?
      • 4 Years Ago
      If Nissan can improve for the next model, and profit with small-ish sales then it is a good move to soldier on. Regardless of what some people think, pickups are needed, for construction, landscape, farming, and other blue collar jobs. But Nissan should also focus on the small pickup, as the urbanites should be buying these instead of the big ones.
      • 4 Years Ago
      @Yongpeng Sun: People with names similar to yours are usually crappy drivers.
      • 4 Years Ago
      I don't normally respond to trolls, but college graduation rates are going -down-

      http://papers.nber.org/papers/w15566

      Do a little research next time maybe?
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