To get more people to downsize their vehicle, Mini counts on the Countryman model to bring new buyers to the brand. The company anticipates that the Countryman will succeed at this goal due in part to its fuel efficiency. To that end, the company is boasting that this crossover utility vehicle (CUV), as it calls the Countryman, beats other CUVs in the miles per gallon challenge.
Admittedly, we think that the utility of this "CUV" may be a bit of a stretch given the Mini's size, but we will take Mini's word for it. Just how efficient is the Countryman? Over in Europe, the vehicle will get its motivation from a choice of gasoline- or diesel-powered 1.6-liter engines. Those engines will return either 44 mpg or 66 mpg (U.S.), depending on fuel choice, and those are numbers far better than any other CUV in the world. Let's hope the diesel makes its appearance stateside some day.
Mini expects the Countryman to account for 20 percent of its total sales. If it can convince buyers that the Countryman actually fulfills the utility part of its moniker, Mini could succeed in stealing some sales from people who like the idea of a green CUV.