• Apr 7, 2010
If it ain't broken, don't fix it. The Detroit News is reporting that Toyota will continue offering its current sales incentives through April. And why not? Those deals helped boost sales some 40 percent in March, and after the dip in sales that resulted from its headline-hogging recalls, Toyota is anxious to keep sales rolling. Somebody has to pay for that $16 million fine the government is collecting, so more sales are always a good thing.

The deals include discounted leases on popular models like the Camry, Corolla and RAV4. And if leasing isn't your thing, Toyota Motor Corp. will also extend its zero-percent financing program. Even better, the company plans to expand its two-year free maintenance program to all customers. It was previously available to return customers only, but based on its popularity, Toyota has extended the offer to any new car customer.

[Source: The Detroit News | Image: Ronaldo Schemidt/AFP/Getty Images]


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  • 19 Comments
      • 4 Years Ago
      Two years of free maintenance...so basically 3 or 4 oil changes.

      Whoopee!
        • 4 Years Ago
        Hey, it's a selling point. Just like Hyundai's assurance program, it's something that catches consumer's eyes. I love my free maintenance program, even though I only need 1 oil change a year.
      • 4 Years Ago
      And the lemmings will continue to stream in.....
      • 4 Years Ago
      WAY TO GO TOYOTA. KEEP THE CUSTOMERS COMING IN. THE MORE PEOPLE COME IN THE MORE THEY WILL HAVE THE CHANCE TO OWN THE BEST CAR IN THE PLANET!
        • 4 Years Ago
        I like Toyota but even I think your post is annoying.
        • 4 Years Ago
        I really know I shouldn't bite but...

        1. in =/= on
        2. All caps = fail
        3. best car in the world? Really? Toyota's may be pretty competant cars but they are by no means the best cars in the world.
      • 4 Years Ago
      Detroit need this patriotic commerical again.

      http://www.youtube.com/watch?v=ich5cODdX-c
      • 4 Years Ago
      "If it ain't broken, don't fix it." If it is broke, don't fix it is more in line with the Toyota way. In all seriousness, they have to keep high incentives to sell what most of the public now views as junk. If you discount a turd enough, some idiot will always purchase it.
      • 4 Years Ago
      Somehow I think this is going to bite Toyota in the backside down the road. Once the incentives pass, anyone even thinking about a Toyota will have already have just purchased one. There will probably be a huge lull in sales once this blows over. And these sales are at an expense of course.
        • 4 Years Ago
        Corollas have been the best selling compact sedan for many years. It may not be that good to you, but it's working for many many many others.
        • 4 Years Ago
        These incentives aren't as high as they're made out to be.

        0% for 60 months is fair amount of money but that's only available on a few models - the Camry is in its 5th year, the Avalon is in its 6th, the Yaris and Corolla that just aren't good cars, the Tundra that always has 0% because that's how truck pricing works.

        Toyota's newer and hotter models get 0%/36 if they get anything at all.
      • 4 Years Ago
      Time will tell if shoppers are now going to "expect" these generous incentives from Toyota. Also, the impact it will continue to have on resale values.
        • 4 Years Ago
        Toyota dealerships, at least around me, are acting oblivious to the tarnished reputation as they are still charging premium prices like nothing ever happened. My wife works at a credit union and people think they are going to get deals at Toyota right now, but apparently it's not the case. :S
      • 4 Years Ago
      What better way to keep the mindless fools that fell for the line of crap Toyota has been spewing for decades! Let the resale values keep tumbling. While Toyota is blowing sweet nothings in the ears of people far too dumb to realise what has taken place over the last three months, they think that kick in the groin Toyota is giving them is a love scent.
      Best car on the planet? More like the best con-job on stupid Toyophiles.
        • 4 Years Ago
        Decades? Really? Toyota didn't get a reputation for reliability accidentally. These days they certainly don't deserve it, but look back 10 years and they were making some pretty damn good cars.
      • 4 Years Ago
      I agree with xspeedy that discounts won't work forever. Do you remember when Oldsmobile had to offer steep discounts in order to "move the metal." Eventually, GM realized that even the discounts failed to attract buyers. Ultimately, Oldsmobile declined into oblivion.

      Toyota must address its quality problems in order to revive its tarnished brand.

      Tim Mojonnier

      http://www.philosophiesofbusiness.com/blog/

      • 4 Years Ago
      Welcome to the dark world of incentive addiction, Toyota
        • 4 Years Ago
        They'll overcome it. How? Once the bad press fades away, they can slowly reduce the incentives to normal levels. It's not like GMs incentives which were neverending on products people didn't want (huge Tahoes, etc).
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