Wonders never cease. The crew from Electronic Arts has decided to take its love of all things racing off the console and onto the track. The company just formed a genuine race team under the Need For Speed banner, and while we've seen plenty of brands go racing in the past as part of their marketing scheme, for the moment, this appears to be somewhat different.
For one, the team will be competing in at least two different series. While the fans in the states will get to feast their eyes on an NFS car getting sideways in Formula D, our European counterparts will have the opportunity to see the team compete in the VLN series, an endurance racing league that shares many of the same rules you'd find on your typical 24 hours of Nurburgring run.
EA has also managed to score some pretty serious talent behind the wheel. Patrick Söderlund, Mad Mike Whiddett and Matt Powers have all agreed to man the tiller in one car or another. The company has also announced it will be filming the whole shindig, so expect a 12-part series on the whole race season to come out of the project, too.