The numbers are in for Mach sales and hybrids have fared well compared to last year. Hybrid automakers can't heave a sigh of relief quite yet, because sales have fallen short of the overall industry rise compared to a year ago. The numbers show that hybrid sales are up 18 percent from last March, while light vehicle sales rose 25 percent. Hybrid sales were also below expectations. It's likely that strong incentives for traditional cars and a rebounding economy drove buyers towards conventionally powered vehicles.
Hybrids accounted for 22,400 units in March, an improvement over 19,000 units a year ago. Big sellers this March included the Toyota Prius, which saw a 32 percent increase over last March, and the Honda Insight, which tripled sales compared to a year ago. The biggest losers include the Honda Civic hybrid which fell off some 80 percent. The Prius now holds 53 percent of the hybrid market, but the Ford Fusion and Mercury Milan hybrids are gaining ground by accounting for 3,000 units in March. Hybrids as a whole accounted for 2.1 percent of the entire car market. Whew?
[Source: Green Car Advisor]