• Apr 5, 2010
Ford Transit Connect Graphic Wraps – Click above for high-res image gallery

Have you ever seen those commercial vehicles that are loaded up with high-quality graphics touting the company's wares? Affective marketing to be sure, but aren't those lavish graphics for big companies that can afford such extravagances? That may have been the case back in the day, but Ford is looking to sell Transit Connect transport vans while also giving small business owners the ability to spruce up their ride with cutting edge marketing.

Ford has launched the website fordtransitconnectgraphics.com, which hooks up Transit Connect buyers with Blue Oval graphics partner Original Wraps, inc. For as little as $100 or as much as $3,500, Original Wraps can fit a massive wrap around any Transit Connect. Interested owners can upload images and company logos in tandem with templated graphics to the Ford Transit Connect Graphics website. When complete, the massive wraps can cover the front, sides and back of their little cargo van. Try adding obscene or copyrighted graphics to your Transit Connect through the site and risk losing your deposit.

Ford has reportedly sold over 13,000 Transit Connect vans since the commercial van went on sale last year. A similar Ford graphics site was accessed by over 9,000 customers since it went live last November. Click on the gallery below or the image above to look at some of the graphic wrap samples Original Wraps has come up with so far.



[Source: The Detroit News]


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  • 15 Comments
      • 4 Years Ago
      This is really smart on the part of Ford. This will help customers with their branding and allow Ford to have some really professional looking vans out on the road for others to see and want.

        • 4 Years Ago
        Agreed--- Professional looking graphics on a relatively inexpensive van for a small business will probably induce other small businesses (competitors) to try to find a way to project the same kind of professional image, possibly pushing them towards a Transit Connect.
      • 4 Years Ago
      Effictive would be the correct term...
        • 4 Years Ago
        I was going to post that. I think AB needs additional writers...where do I send my resume?
      • 4 Years Ago
      Smart move by Ford. Maximize a hot product before the other companies get in the game. I'm sure this will also build some loyalty around these small businesses.
        • 4 Years Ago
        Although I like the product, 13,000 sales so far wouldn't seem to qualify it as a hot product.

        Ford should get serious about this van, it has a lot more potential. Figure out how to make it effectively (no more knock down kits) and get a good Diesel in it.
        • 4 Years Ago
        This is a commercial vehicle, not a consumer car, you can't compare sales figures between the two. It's like comparing Apple with ........ Microsoft....
        • 4 Years Ago
        I'm not comparing it to a consumer car. I'm going by absolute figures. 13,000 sold in over half a year is not a lot for a commercial vehicle of this sort.
      • 4 Years Ago
      Such a great move on Ford's part. The dealer by my office has one they wrapped to match the look of an orange SVT Raptor, complete with roof light bar and all. Makes me want to buy one and I have no use for it.
      • 4 Years Ago
      When I was at the Ford parts counter awhile back, I picked up a Transit Connect brochure, just for grins. There's plenty of pictures showing different organizer setups for different trades, and the photo captions even mention the names of the companies that supply the equipment. Ford is definitely serious about facilitating business use of the vans.
      • 4 Years Ago
      They can claim this thing is the best thing since sliced bread (and I'm a Ford fan)..but to me it looks like the box my gym shoes came in. I wouldn't be caught dead driving in one, or buy one for my business....no more than I'd get one of those clumsy looking Dodge Sprinters that Kate Gosselin and the best of the soccer mom brood types are presently clogging the streets with these days. Ugly!
      • 4 Years Ago
      If they're trying to help small businesses, why are they doing this from their factory?

      You should be using HTS Sign Systems if you live anywhere close to Southern California...

      That, and you don't have to buy a Ford Transit to get a vehicle wrap here.
      http://www.htssignshop.com/
      Just click on the "vehicle signage" link!
      • 4 Years Ago
      . . . the "Canadian Postal Service" has ordered 1200 Ford Transit Connect vehicles this year.
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