• Apr 4th 2010 at 9:32AM
  • 44
Smart ForTwo with accessory stickers – click above for high-res image gallery

Any press release dated April 1 is a potential disinformation landmine, but news of Smart's latest attempt to make the ForTwo enticing seems legit. The diminutive Smart ForTwo has fallen on its face in the North American market, down 61 percent this March versus last year, and judging from the latest bit of groundbreaking marketing from Smart's UK outpost, the word is out that there's not much "there" there.

Adding stickers and interior customization options to a car that's having a tough time in the marketplace is the auto sales equivalent of adding a cute kid to the cast of a failing sitcom. Smart has gone there by collaborating with Germany's Timo Wuerz to design new foil stickers for the ForTwo's Tridion safety cell. Patterns include skylines, stars, and flowers. Everybody w00t as you tweet the news. Brabus has been sucked into it, too, affixing its name to a carbon fiber-look applique package for the interior. There's a Brabus LED daytime running light package as well, that's actually a functional option.

Stickers can't do a thing about the dismal driving experience the thing exhibits in U.S. trim, though. At least it'll look extra trendy parked nose-in to the curb somewhere. Press release posted after the jump.

[Source: Smart]

Show full PR text
smart fortwo owners to be 'stuck'
on new accessories

smart fortwo enthusiasts can now put the power into flower power, fly the flag for the iconic brand and even give their car wings with the new smart art stickers.

The new adhesive foil stickers comprise six striking motifs that enable owners to customise their smart with designs that include a classic black, white and blue racing pattern along with variations on flowers, skylines and even birds' wings and stars.

Designed by acclaimed German artist Timo Wuerz in collaboration with Mercedes-Benz Accessories GmbH, the stickers are applied to the tridion safety cell to provide an attractive contrast to the other body panels. When correctly affixed the stickers last for approximately five years but they can also be removed at any time without leaving any traces.

The stickers are available from all smart retailers and are priced at £182 (including VAT). The retailer can apply the stickers on request and fitting takes approximately one hour.

smart owners can also personalise their car's interior with the new range of BRABUS interior contrast components. Featuring a carbon-fibre look, the eight-piece set comprises trims and covers for the dashboard instruments, steering-column stalk, instrument cluster, door handles and centre console. The package costs £256 (including VAT) and can be ordered and fitted at any official smart retailer.


smart fortwo owners to be 'stuck' on new accessories...2

Completing the new additions to the stylish range of BRABUS accessories is the new BRABUS LED daytime driving lights. These can be retrofitted and not only look good, but enhance safety too. These advanced lights can be combined with all standard main headlights and smart owners can choose between two versions in chrome or black, both of which are priced at £486 (including VAT). The impressive lighting technology can be retrofitted at the back too, the BRABUS third LED brake light now being available for £178 (including VAT) and incorporated into the integrated rear spoiler.

Dermot Kelly, Managing Director Mercedes-Benz Cars UK said: "smart owners love to personalise their cars and these accessories mean that they can make their smart ownership experience even more unique.

"Like the smart, these new stickers and BRABUS accessories are innovative in their design and made to a very high standard. What's more, all are completely reversible too, meaning that owners can easily change their car back to standard specification should their tastes change or if they are upgrading to another smart and wish to sell their existing model."

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 5 Years Ago
      The transmission is terrible, no denying that. Why they don't offer it with a proper manual, I don't know.

      However, whenever people bring up that the Aveo, Fiesta, Fit, Yaris, etc are better cars, I have to disagree for one reason: Leg Room for taller people. As short as it is, the ForTwo has plenty of leg room. The others do not.
      • 5 Years Ago
      I think its mostly about Price, Price and the perceived lack of safety. I thought it was cute, and that as strictly a commuter car it would be great, until I saw the price! Then I only thought, "wow it must me nice to be high!"
      • 5 Years Ago
      Whenever I here about foil graphics - I remember Chevy Cavaliers with graphics of side-vents plastered on. Cheesey. No thanks.
      • 5 Years Ago
      There is really only 1 way to save this car, and that is getting far better mpg. This car needs to get mid/high 30s city, mid 40s highway. Just being easy to park is not good, and it can never be great handling due to the height/width ratio.
        • 5 Years Ago
        #1 Neptronix: Amen. You always post good stuff.
        #2 @ LJKelley - The fit is 3 times and big and 3 times as fun...and currently fugly. People are fanatic about the Fit because it reminds them of old Honda. The Honda that made small, fun, fuel effecient cars that were not 20k. Civic has grown. Accord has grown. The Fit is the about the size of a 6th gen civic. For many people that's plenty. Plus there are no cars in the subcompact class that have a quality interior like the fit. And on...and on...blahhh. Bottom line;
        SMART Cars are ...Stupid!
        • 5 Years Ago
        Hell, i'd settle for a car that had the same fuel economy, but more power and a half-decent transmission.

        Oh yeah.. it's called the Scion IQ :)
        • 5 Years Ago
        The smart fortwo gets 41MPG Highway. The Honda Fit gets 35MPG Highway. (These are all 2010 Model Year Numbers). So 6MPG better.

        It is amazing that people have lied that the Honda Fit or other cars get better MPG, the smart still is the best MPG of a pure gasoline engine in a current US production vehicle.

        If I wanted to play that game, I could argue that I could get a BMW 128i for 28MPG Highway which is so much more fun then a Honda Fit. And its only 7MPG less than then the Honda. Actually I am getting a 128i this week...
        • 5 Years Ago
        absolutely agree! If they brought over the diesel version which gets 50-60mpg highway they would sell more. But as it sits today there are Hondas that get better mileage and can carry 4 people. Just because its called a Smart doesn't mean it is.
      • 5 Years Ago
      This isn't a handling type of car or a highway car, its for narrow and congested urban environments, and it's very good at what it does, parking is never an issue in london with one of these things, you can park 2 laterally in a single bay
      • 5 Years Ago
      My upscale grocery store uses them instead of carts.
      • 5 Years Ago
      Smart needs to relaunch its Roadster and Forfour models. These were fantastic cars and looked awesome too. The Roadster has a 0.7L engine, but in Brabus trim can yield 101bhp - plenty for all types of driving:

      • 5 Years Ago
      I looked at buying a Smart but chose another car instead. As a commuter car, the Smart is great. I couldn't see it being my only car though.
      There were 2 things that made my decision to buy something else. The first was the warranty....or lack of. 24 months/ 24 thousand miles? their competitors are offering 100K warranties. Why should I have to buy a warranty or and extended service contract. Why don't they stand behind their car? It's not like it's low priced anyway. On average, it's 15k +....other cars in this price range offer a much better standard warranty.
      The second thing is that the car has a learning curve. The transmission is really strange. True, you would get used to it but I would be afraid to just throw somebody the keys and send them out in it without being aware of what was going to happen. If you have never drove one, it's kinda cool but very different.
      Smart needs to save the money on printing stickers for their car and work on their warranty...
      just my opinion...
      • 5 Years Ago
      Rejuvenate, Dan, not rejuvinate...
        • 5 Years Ago
        This is a case where you can safely point the finger at Dan's editor. (Looks around, shuffles foot, whistles...)
        • 5 Years Ago
        Uh, yeah, oops.
        • 5 Years Ago
        Alex is right. It's Paukert's fault ;)
      • 5 Years Ago

      This car is so horrible, it might as well be a conspiracy from the oil companies to convince us that microcars are crap.

      I can't think of any other explanation for it :P.. upgrade the goddamn powertrain.. cut this crap out.
      • 5 Years Ago
      "Stickers can't do a thing about the dismal driving experience the thing exhibits in U.S. trim"

      There are literally millions of teenagers driving Hondas, Mitsubishis, Golfs, etc around the States that will argue that point.
      • 5 Years Ago
      It's perfume on a pig at this point.

      The cuteness has worn off and everyone who is looking for a car in that end of the market has gone to a much better alternative (e.g. Honda Fit, Toyota Yaris, Chevy Aveo, ect)....
    • Load More Comments