• Apr 2, 2010
Official Bomber Motorcycles logo?

Just when we thought we were going to have to get an AMA Pro License to ride any new Buell creations, an official press release from BRP, or Bombardier Recreational Products, appears to have leaked out, spelling out the company's plans to team up with Erik Buell and for the launch a new line of two wheelers called Bomber Motorcycles. Or so it would seem.

Many rumors have circulated recently pointing out the interest that BRP had shown in purchasing the Buell brand, however much to the chagrin of its many fans, Harley-Davidson would not concede in any talks of selling Buell, choosing rather to spend just over 100 million dollars to pack up shop and cling to some sort of lingering pride. Well, that was all so last week. As the old saying goes, where there's a will, there's a way, and Erik Buell and BRP have supposedly come up with a way to make the merger happen. Although none of us are supposed to know this yet, BRP spokesperson Avril Foujour (uh huh, yeah) confirmed yesterday that the press release was in fact official and had been leaked ahead of it's planned April 2nd release date. Apparently they didn't want anyone to think this was some sort of clever April Fools gimmick... oops, I think they got us.

Though all indications are that this may be the World's Most Elaborate April Fools' Joke, let's take a moment to consider just how much effort went into this prank. There's a name for the new company and bike (Stratofortress), an estimated release date (fourth quarter 2010) and plenty of typically boastful press release copy. There's a logo (see above), a Facebook page, Twitter account and even a dummy website. Someone has way too much free time on their hands, no?

See the complete and undeniably fake press release after the break.

[Source: Asphalt & Rubber]
Show full PR text
Leaked Press Release from Bombardier Recreational Products:

Bombardier Recreational Products and Erik Buell Racing Announce Bomber Motorcycles Joint-Venture

Valcourt, Quebec, Friday, April 2, 2010 – Bombarider Recreational Products Inc. (BRP) is pleased to announce, in conjunction with Erik Buell Racing, LLC, the formation of Bomber Motorcycles Ltd., a joint-venture between Erik Buell Racing and BRP. Bomber Motorcycles® will produce performance orientated street motorcycles out of Quebec, Canada that will be tailored to meet the needs of North American sport bike enthusiasts. These motorcycles will showcase unparalleled performance characteristics, and benefit from cutting edge technology seen nowhere else in the motorcycle industry. Featuring BRP made Rotax® engines, Bomber Motorcycles will revolutionize motorcycling with its unique chassis designs and styling.

Bomber Motorcycles expects its first motorcycle to be available in the fourth quarter for 2010 with the the 2010 Bomber Stratofortress® being the first motorcycle to come from the new company, and will feature the very best elements of both companies involved in the joint-venture. The Stratofortress® will utilize the new Rotax 1199, a 1199cc liquid cooled 60°v-twin power plant that produces 160 peak horsepower. The street version of the Stratofortress® is expected to weigh 365lbs without fluids, making it a class leader not only in North America, but also abroad.

Along with the announcement of the 2010 Bomber Stratofortress®, BRP and Erik Buell Racing are also pleased to announce Bomber Motorcycles' plans to enter several AMA Pro Racing events during the 2010 season with the Stratofortress® platform (pending AMA Pro Racing homologation requirements), and will rely heavily upon the knowledge brought by the Erik Buell Racing team to Bomber Motorcycles.

As a part of the joint-venture agreement, Erik Buell Racing will be moving its headquarters to Quebec, Canada, but will not become a owned subsidiary of BRP. This will allow Erik Buell Racing to be closer to the production facility for Bomber Motorcycles, and to more easily integrate its business processes with BRP as the two firms establish Bomber Motorcycles.

BRP, a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorised recreational vehicles. Its portfolio of brands and products includes: Ski-Doo® and Lynx™ snowmobiles, Sea-Doo® watercraft and sport boats, Johnson® and Evinrude® outboard engines, direct injection technologies such as Evinrude E-TEC™, Bombardier* ATV all-terrain vehicles, Rotax® engines and karts.

Erik Buell Racing, based out of East Troy, Wisconsin is a race and performance parts manufacturer for the Buell line of motorcycles. Its services include not only tuning and producing performance parts, but also providing a limited number of race prepared motorcycles for various racing classes around the world. It currently offers the track-only 1125R, 1125RR, and 1190RR motorcycles to cup racers and track day enthusiasts.


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    • 1 Second Ago
  • 7 Comments
      • 4 Years Ago
      *yawn*
      • 4 Years Ago
      If only HD was smart enough to shop the Buell brand. Would even amount to some engine sales (until the A/C tech was replaced). This was made more credible by Bombardier having almost purchased the bankrupt Henderson line.
      • 4 Years Ago
      tl;dr

      Sorry... I guess this is a good joke for enthusiasts of either company (maybe) but the average guy just doesn't want to read a giant press release.
        • 4 Years Ago
        That's got to be one of the shortest press releases I've ever seen. Six paragraphs is too much to read?
      • 4 Years Ago
      I wanna get me two!
      • 4 Years Ago
      Im not reading that its probably a corny joke since autoblog put it up