• Apr 1, 2010
Lexus CT200h "Dark Side of Green" trailer – Click above to watch video after the jump

Taking a page from BMW's 2001 playbook, Lexus is launching a suspense-ish thriller on May 13th that's predicated on "the darker side of green," all in order to promote the brand's upcoming CT200h to that unicorn-like "young, progressive, energetic and tech-savvy buyer." They're calling it a film, though based on the sneak preview trailer after the jump, no celluloid appears to have been harmed in the making of "Lexus Dark Ride."

The plot is that some opposition group is trying to swipe hybrid technology. The CT200h needs to make it to Los Angeles before dawn. Tony is the crack wheelman, you're the navigator who's tasked with also keeping our boy Tony from avoiding sloppiness. Go.

It may be a way for Lexus to generate buzz among a group of potential buyers that's far younger and hipper than the normal ES350 buyer, or it may just be a way to add excitement to a car that's... not. You decide. Watch the trailer after the jump.



Photos by Drew Phillips / Copyright ©2010 Weblogs, Inc.

[Source: Lexus]



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    • 1 Second Ago
  • 16 Comments
      • 4 Years Ago
      wat da..........................?
      • 4 Years Ago
      Nice.


      But the ISF would have been a better star IMO.
        • 4 Years Ago
        That above shot of the CT looks really good. Nice lines...want to see one in person tho
      • 4 Years Ago
      It looks like a WRX only uglier.
      • 4 Years Ago
      They're just trying to show how the un-intended acceleration can be a good thing.....
        • 4 Years Ago
        -made my day! +1
      • 4 Years Ago
      I find the plot ironic, considering Toyota has been accused on several occasions of stealing other folks hybrid technology. Not saying it's good or bad. Just saying it's ironic.

      -R
        • 4 Years Ago
        lol being sued by people who claim that you're violating one of their patents is not the same as being accused of "stealing" otherwise every damned major tech company has been accused of stealing. Exactly who hasn't been sued anyway? I'm pretty sure every automaker has been sued for something or another before patent wise.
        • 4 Years Ago
        It truly is ironic. Toyota stole the hybrid technologies from several American and European firms and was successfully sued by some of them. Paice, Solomon Technologies, Antonov, to name a few.

        The entire Japanese business model rests on the successful duplication of other countries' efforts. Without foreign R&D, Japan, Inc., would wither.
      • 4 Years Ago
      Front looks like the new tC...

      This combined with HS250, they are really ruining any identity Lexus may have had.
        • 4 Years Ago
        I totally agree with your observation, it looks like Lexus is out of ideas.
      • 4 Years Ago
      All I saw there was an overpriced Matrix and a really stupid plot line that was supposed to imply that a Lexus is somehow exciting. To sum up what I saw simply: b.s.
      • 4 Years Ago
      Should be interesting to see the anti-Toyota mob with a combined IQ of approximately 7 completely pull this one apart.
        • 4 Years Ago
        You know it's coming.

        Have to say though, that profile is kind of awkward with the whole grafting a hatch onto an IS. The c pillar looks off.
      • 4 Years Ago
      Engrish? "You Navigator" ...?
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