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Kia wins Nielsen's top auto ad award – Click above to watch the video after the break

Those painfully trendy hamsters and their brand-new Kia Soul managed to nab Nielson's Most Effective Automotive Ad Award. Of all the car ads out there, the 2.5 million TV viewers polled by Nielsen remembered the most about the clever spot from Kia. And why not? The adorable anthropomorphic animals and good tunes featured in the ad manage to make a solid impression. It beat out Cadillac's commercial featuring Kate Walsh and an ad for the Chevrolet Silverado starring Howie Long.

Nielsen's been handing out the awards at the New York Auto Show for four years now. Last year, Ford took top honors with a commercial that featured real-life women test-driving the Ford Focus for the first time. Hit the jump to see Kia's winning rodents.

[Source: Nielsen]



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    • 1 Second Ago
  • 14 Comments
      • 5 Years Ago
      Kia need more serious and cutting edged image AD than this AD.

      I like Kia cadenza AD.
      http://www.youtube.com/watch?v=mPIIgff5RPA
      • 5 Years Ago
      Even my gal thought it was lame.

      I guess, we're out of touch.
      • 5 Years Ago
      That poor hamster parked on the train tracks....
      • 5 Years Ago
      Whenever possible involve
      A: sex
      B: cute animals
      C: tacky punchline.
        • 5 Years Ago
        Just dont make the punchline about having sex with the cute animals lol
      • 5 Years Ago
      I can't believe that the Howie Long Silverado ads were nominated. Yeah Howie, hang around a construction site and make fun of other guys pickups all day. Great idea. Tell them all about how they bought the wrong truck. Nobody's going to take that the wrong way and hit you with a tire iron - naw... just keep it up. Truck owners will enjoy your smug, superior attitude, and none of them will be at all tempted to stab you with the broken beer bottle, laying just a man step away in the bed of their Ford.
      • 5 Years Ago
      Sorry, but IMO Porsche's family tree award should have won this hands down. What do hamster have to do with Kia? Life expectancy?
        • 5 Years Ago
        *Porsche's family tree AD

        (AB, please add an edit feature)
        • 5 Years Ago
        yeah, but the porsche ad is not memorable. while it is informative, has a catch at the end, no one talks about it at the water cooler. What they should have done is start out with a Cayenne and have it go so fast it hunkers down into a Panamera. or have the Cayenne and 911 going to the movies, getting married, raising junior (panamera)

        Hamster run. that gets people talking. catchy soundtrack, off kilter imagery to catch your attention, informative. that will get people thinking about a Kia.
      • 5 Years Ago
      you can't help but bob your head around when this commercial comes on. Too bad Kia tries to hard to duplicate it with the latest sock monkey ad and fails miserably.
      • 5 Years Ago
      Loved the ads when I first saw them last year. I'm silly, simple, and catches your attention. And whenever I see a Soul on the road, I'm reminded of that commercial.
      • 5 Years Ago
      This is one of the very few commercials that makes me laugh ANY time I see it. It might be "totally lame" to a lot of people... but like The Joker just said above, it's silly and attention-getting... it just works.
        • 5 Years Ago
        +1
        Can't help it, I like it.
      • 5 Years Ago
      I remember and love this commercial, but if someone had asked me what brand that commercial was for off the top of my head I would have said Scion.
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