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2009 Cadillac Converj concept – Click above for high-res gallery

Ford Motor Company recently unveiled its Lincoln MKZ Hybrid at the New York Auto Show. The vehicle will become the brand's first entry into the luxury hybrid vehicle segment, a segment dominated by Lexus products. For Ford, the move to enter the segment may be risky and sales volume could be quite low. With Ford entering the segment, how will General Motors respond? According to Don Butler, a Cadillac marketer, the brand is not concerned with the MKZ Hybrid's introduction and the vehicle's unveiling will have no impact on Cadillac's current alternative powertrain plans. As Butler said in an interview with Ward's Auto:
We don't want to do a hybrid just to do a hybrid. And we don't want to just take something and put another badge on it and say, 'There's our hybrid.' It needs to be purpose-driven. We need to do what makes sense for Cadillac and its brand. You can expect alternative powertrains in Cadillac's not-so-distant future. It's not like we are moving away.
Of course, if Cadillac did want to respond to the MKZ Hybrid, they could simply put the green light back on for the Cadillac Converj concept. The Converj, using powertrain components from the Chevrolet Volt, could come to market quickly and be ready to take on the MKZ. The Converj would utilize the advanced extended range setup as opposed to the Lincoln's more traditional hybrid powertrain and would likely cost significantly more, but the added benefits of the Voltec system could lure potential MKZ buyers to the Cadillac brand. Hint to Cadillac, build the Converj!


[Source: Ward's Auto]


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    • 1 Second Ago
  • 12 Comments
      • 5 Years Ago
      I suppose it might make sense for GM to wait on the Converj till they process some consumer feedback on the Volt. You know, to lower the risk just in case there are any issues and to further refine things. But after that, they should really move forward on it.
      • 5 Years Ago
      I suppose this was an indication that GM was not planning on pushing Voltec numbers beyond the stated 50,000 a year (i.e. an expensive PR campaign), otherwise they would have made this car happen.

      After what we're seeing with Nissan I suppose they could change their minds (I'd be extremely happy if they did).
      • 5 Years Ago
      The Lincoln MKZ is one of many new hybrids on offer at the New York Auto Show. It's great to see green tech moving into the luxury lines of Lincoln, Lexus, Porsche, etc.

      Researching how to make your company, product, or next project more Green? Go to www.greencollareconomy.com for sustainability white papers and the largest b2b green directory on the web.
      • 5 Years Ago
      You tell 'em, Erik!

      GM needs to get their collective heads out of their cracks and put their series hybrid powertrain in every vehicle they make. At least as an option. Get with the program, GM!
      harlanx6
      • 5 Years Ago
      Does this really make sense? People will spend $5K more for a $50K+ luxury car so they can save $4K in fuel over the life of the car? Not to me. I made some assumptions here, but you get the drift.
      • 5 Years Ago
      The XTS is supposed to have a plug in hybrid, there's no reason for GM to lose money and cannibalize Volt sales with a Converj.
        • 5 Years Ago
        I'm surprised it took this long for someone to say it. I'm really surprised Eric Loveday didn't consider the XTS for this blog. Even still, I'd like to see both the XTS and Converj a reality, but axing the low-volume EREV to focus on the PHEV high-volume sedan makes far more sense for the brand.
      • 5 Years Ago
      Pff.. those sales can go to Fisker. No need to recoup the cost of R&D either, GM is rolling in cash :P

      Upscale buyers don't want fuel efficient cars... er.... right?
      • 5 Years Ago
      i have to say am not only surprised but also saddened by the dropping of the converj concept
      i consider it to be one of the most beautyful american car design for decades

      i wouldn't abandon it, whatever engine powers it
      • 5 Years Ago
      Lincoln and Cadillac are no longer competitors. Lincoln does good to consider the brand a worthy competitor to Hyundai now. Lincoln is sinking lower into irrelevance.
        • 5 Years Ago
        Says you, the MKS outsells the DTS and the STS combined.
      • 5 Years Ago
      "We don't want to do a hybrid just to do a hybrid."

      What was that BAS crap then?