• Apr 1, 2010
The big surprise during the Hyundai Equus reveal today at today's New York Auto Show was the automaker's announcement that it would supply each new Equus owner with a "multimedia tablet" to replace the owner's manual. While Hyundai USA president John Krafcik didn't explicitly say that the device in question will be an Apple iPad, the image presented above unquestionably the company's latest gadget. Of course, there's no guarantee that the Hyundai tablet will actually be an Apple product by the time the Equus hits dealers this fall.

The idea behind the tablet is to not only replace the traditional owner's manual – a costly book that's grown increasingly more difficult to navigate with the exponential increase in features, particularly in luxury vehicles – but to handle customer/dealer interactions like scheduling service appointments.

Although the iPad (hitting retailers and pre-orderers' mailboxes this Saturday) is the biggest player in the yet-to-be-tested tablet segment, there are several other manufacturers building slate-like devices for consumers. Dell, JooJoo and others have their own units in the works, but Apple is easily the stand-out... for now.




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    • 1 Second Ago
  • 32 Comments
      • 4 Years Ago
      Might be an zenPad and not an iPad:

      http://www.engadget.com/2009/09/23/evigroups-android-based-wallet-mid-debuts-in-france-avec-video/

      The zenPad has a silver trim available.. looks pretty similar.
      • 4 Years Ago
      Just from looking at the picture I don't believe that is an iPad. The bezel is not uniform around the screen, which it is on the iPad. Also, where is the home button? This will most likely be some sort of iPad rip off being that it's for a Korean made car and the Korean's always steal other companies design elements.
        • 4 Years Ago
        Right, because no other company, American or foreign, steals ideas from others. Welcome to the real world son or at least get your racist views outta here. Every company does this, but I'm sure you'll turn a blind eye to the companies you're a fanboy of. It's especially ironic here that you're ignorantly making a false umbrella statement about a country and bashing a company for "copying" Apple when Apple, an American company, is a prime example of innovation thieves.
      • 4 Years Ago
      another incentive to buy the Equus
      • 4 Years Ago
      @ Damon Lavrinc (author of this blog):

      FYI, this is not Apple iPad. It's HP Slate new table, with much more capabilities than iPad. Coming out in Summer.

      http://bit.ly/d3sXbI

      Hope this helps!
      • 4 Years Ago
      very creative idea.
      • 4 Years Ago
      April Fools possibly? Why would they call it a "multimedia tablet" and not an iPad? If they were planning on shipping thousands of cars with this piece of equipment, would you not expect some sort of partnership with Apple to market both products simultaneously and reduce the cost for Hyundai?
      Although now that they have put this idea out there it would be hard to take back this promotion.
      • 4 Years Ago
      Too bad nobody ignorant enough to pay that much for a Hyundai will have any idea how to operate an iPad.
        • 4 Years Ago
        Yeah because Apple products are soooooo hard to use. *roll eyes*
        • 4 Years Ago
        You got it backwards.

        The people who would buy the Equus (just like those who buy the Genesis sedan) tend to really do their research and find that w/ the Equus (or Genesis) - you get the "biggest bang for your buck".
      • 4 Years Ago
      The image presented above unquestionably what??
        • 4 Years Ago
        @Syllepses

        i'm sorry the correct answer was "the company's latest gadget."

        "a coca cola bottle" would also have been acceptable.

        minus 5 internets.
      • 4 Years Ago
      Right, because no other company, American or foreign, steals ideas from others. Welcome to the real world son or at least get your racist views outta here. Every company does this, but I'm sure you'll turn a blind eye to the companies you're a fanboy of. It's especially ironic here that you're ignorantly making a false umbrella statement about a country and bashing a company for "copying" Apple when Apple, an American company, is a prime example of innovation thieves.
      • 4 Years Ago
      Heh. I can't think of a more perfect match: bloated, underperforming, tacky, overpriced.

      By the way, if you tell an April Fool's joke after noon, you're the fool. Let's see: "by Damon Lavrinc on Apr 1st 2010 at 1:21PM". Whoops.
      • 4 Years Ago
      Great... that should be real useful when the accessory fuse blows and you are looking in the manual you haven't charged in months for how to replace it.
      • 4 Years Ago
      Wow, that's gimmicky. Just give me a DVD I can pop into my laptop and pass the savings along.
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