• Mar 31, 2010
Maybach Zeppelin 62 – Click above for high-res image gallery

Fear not – it turns out Maybach won't be the next fabled automaker to be handed off to Chinese buyers. Rumors that the hyper-luxury mark was up for bid have officially been dismantled by Daimler. Just yesterday, we heard that the infamously questionable BYD wanted to sink its teeth into Maybach in a big way, but officials from BYD have officially said it has no plans to pursue the brand.

BYD and Daimler have recently been partnering on an electric vehicle project, which may have helped fuel rumors that the two would work together to find Maybach a new home. As juicy as the rumors were, it rather predictably turns out they're nothing but lies.



[Source: Autocar]


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    • 1 Second Ago
  • 9 Comments
      • 4 Years Ago
      In light of the history on the creation of the Mercedes-Benz brand and Wilhelm Maybach's contribution to what MB is today, selling the company created in his honor to the Chinese (I love you China) would be blasphemous.

      GM can do it, Daimler-Benz AG can not.

      Nutshell history on DBAG:
      http://en.wikipedia.org/wiki/Daimler-Benz
      • 4 Years Ago
      thank goodness.
      I wish the chinese would learn to develop technology on their own instead of buying it off others (I'm looking at you, Geely)
      • 4 Years Ago
      Not too many vehicles with hood ornaments anymore.
      • 4 Years Ago
      Aw snaps! Maybach is not up for sale? Shoot! I was gonna ask if any of you fellow Autobloggers want to kick in a few dollars to buy it. Anybody got change for a twenty?
      • 4 Years Ago
      Loooks like MB doesn't want to admit failure.

      I'm sure all their customers (Jay-Z and a couple guys in Dubai) are relieved after hearing about this only being a rumor.
        • 4 Years Ago
        The brand is being shut down... That's "failure" in my book.
      • 4 Years Ago
      And the world again makes sense. Maybach is not a failure. It simply caters to a niche market in decline. In this world of telecommuting, charter jets/helicopters and luxury sedans so crammed full of technology that driving and staying connected to the office are no longer mutually exclusive activities, there are likely fewer and fewer millionaires or billionaires who care much about being toted around town in the back of their luxobarge.

      I wouldn't call Hummer a "failure" either. As a brand it embodied everything it set out to convey and produced vehicles that met the expectations of the segment. The problem wasn't that they didn't make good giant off-road capable SUVs, it's that people didn't want them in the numbers necessary to make a sound business case. You could just as easily lump Bugatti in with these marques as it is a money loser for VAG, but I think most people would agree that as a brand and as a vehicle in the Veyron, they have achieved a great deal in spite of their lack of profitability.

      I like knowing Maybach is out there, and I'll be sad to see it go if that's what happens. I think a lot of people don't really understand just how well built they are - or how well built some premium cars in contrast to their conventional counterparts. People who say a Maybach is really just a rehash of last-gen S-Class parts are the same sort of folks who are saying that the new Mustang interior is "Audi-esque." Improvements are being made in vehicle build-quality and interior design all across the board, but those are bold statements.

      A friend of mine is a huge Acura fan and thinks the MDX interior is just the best place on earth to spend time, but he came with me to an MB dealer over the weekend and we looked at a 2002 CL500 just because it looked good sitting there, and he was blown away by how much truly nicer the interior was than a brand new Acura. The wood is more elegant, the control switches felt more substantial, the leather more durable and yet nicer to the touch, and details like the stitched dash and real chromed metal accents stood out dramatically. I'd venture to say that the Maybach elicits the same type of revelation to those who assume it's nothing special once they actually sit in one.