• Mar 30, 2010
Despite pulling in the reins on production facilities in the U.S. and Europe, Toyota says it's on track to topple its sales figures for this time last year. According to Jim Lentz, President of Toyota Motor Sales, by the time all the numbers come in for March, sales should be up 30-35 percent over 2009, even with the negative impact from the company's recall bombardment.

Curiously enough, the biggest motivator behind the upswing is the Rav4. Toyota moved a total of 22,000 of the small SUVs during March, thanks largely to aggressive incentives and an overall market recovery. No matter the cause, the numbers are clearly good news for a company that's seen its reputation plummet in recent months.

[Source: Automotive News – Sub. Req'd]


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  • 34 Comments
      • 4 Years Ago
      That's because, despite all the bad press, your chances of getting a skyrocketing Toyota are about the same as winning the million dollar jackpot - so despite the raging threads of useless complaints (everyone loves a good mistake to gouge into), many loyal customers who have had numerous great experiences with Toyota cars are smarter than a few news adverts. I'm not saying Toyota handled this well, because it is plainly obvious that they were slow to react and perhaps knew about issues earlier on, as if that isn't the case with most every recall. Geez people, think with your heads, not the headlines.
        • 4 Years Ago
        The issue isn't the problem itself, the issue is how Toyota handled the problem.
        • 4 Years Ago
        Respect.
        • 4 Years Ago
        The issue isn't the problem itself, the issue is how Toyota handled the problem.

        (test... this going to show up ever?)
      • 4 Years Ago
      Toyota is now like the old GM. It's just a matter of time before they die. GM and Ford are now fully awake and it will take Toyota more than just stealing technologies, like they did with the Prius, to keep up with GM and Ford.
      • 4 Years Ago
      Thank God for the consumer's non-existant short-term memory.

      Seriously though, in my opinion this wasn't that big of an issue to begin with. It simply was blown out of proportion and now the consumers have the benefit of getting some pretty sweet deals from Toyota.

      I still won't buy one though, as I think they're pretty darn bland. Maybe one of the newer Ford or Hyundai models...
      • 4 Years Ago
      If this is true and it's good news, then why are they idling their plants in Europe?
      • 4 Years Ago
      Of course Toyota is having runaway March sales! They are unable to slow down sales with their defective brakes! Seriously, though...who in the hell is still buying a Toyota! This totally has to be another lie...probably massive fleet sales and a particularly dismal March 2009. Btw, if I see one more SUcky Vehicle I'm going to toss my cookies! Please stop this madness!
        • 4 Years Ago
        @KG That's pretty strange since Ford's fleet sales were up 74% last month. Maybe they hadn't gotten to the rental places yet when you went but both GM and Ford are definitely moving a lot of cars into fleets these days. 40% of Fords sold in February were fleeted which helped them outsell GM:
        http://online.wsj.com/article/SB10001424052748703807904575097322529129104.html
        At any rate I have no trouble finding a rental Fusion so maybe you're just in a big Toyota area or something.
        • 4 Years Ago
        It must be the fleet sales! I've needed to rent a car 4 times the last month. I've been wanting to rent the new Fusion to find out what all the hype is about. All I'm being offered are Camry's and Altima's. Even at Hertz!! Nobody seems to carry those Fusion rental specials (couldn't even get a Malibu!), but there is no shortage of Camry's! I got to rent a premium car in one of the instances and they offered me an Avalon (which I didn't take).
      • 4 Years Ago
      Watching paint dry has more excitement than a Toyota.
      • 4 Years Ago
      Unintended Profit Recuperation
        • 4 Years Ago
        @lightspeed

        So long as they are still sell them for more than it cost them to make them they could still be turning a profit. Just because you're offering incentives doesn't automatically equate to no profit.
        • 4 Years Ago
        That's right, and the dealers profit too. When the cars are recalled, there is potential for lateral service revenue.

        Is the RAV-4 so popular now because it is the lone Toyota not recalled?
      • 4 Years Ago
      People still buy Toyotas?
        • 4 Years Ago
        Unless Toyota starts selling a new Supra or the FT-86, I wouldn't be buying a Toyota. Instead, I will be buying a new Miata!
      • 4 Years Ago
      As I said a few weeks ago, people have very short memories about recalls and such if there is money to be saved...
      • 4 Years Ago
      Actually (if you want facts), Toyota has the LOWEST percentage of fleet sales of any manufacturer. And even with their BIG incentives this month, they are still significantly less that was GM/Chrysler does during most every month.

      Fact is the vast majority of people now realize this was just another over hyped media story. There are just too many media sources for the mainstream press to continue to press their agenda's, and get away with it.

      Toyota is still the most reliable manufacturer of autos out there. Compare a 10 year old Toyota to GM. The Toyota looks like it just rolled out of the factory. If the GM is still running, it looks 25 years old.

      People trust Toyota, more than the government, or the media. That is why their cars are selling.
        • 4 Years Ago
        Hi, I own a 2001 Impala with 230,000 miles on it. Runs great, everything works. I had to replace some weatherstripping I accidentally rubbed off one day getting out of the car. Toyota's reliability and quality are definitely overblown, just like GM's supposed bad quality is. I've owned a lot of cars in my lifetime and used even more work trucks, and honestly I've had less problems with GM vehicles than Nissans or Toyotas. Ford and GM are pretty much neck and neck from my experience in gas trucks and the same goes for current diesel trucks, although Ford used to be better.

        Perception != reality.
      • 4 Years Ago
      this only shows how quickly America forgets about everything that happens around us. Let this not be an American company because if that's the case we would be in big trouble GM and Chrysler are good examples.
      • 4 Years Ago
      Kudos to the photographer! How do you get a picture like that when the car is doing 90 all the time???
        • 4 Years Ago
        Talking about "Speed" - Maybe someone could make the movie Speed 3 and use a Camry for the vehicle. ROFL
        • 4 Years Ago
        1000 speed film and a quick shutter speed, I'd imagine.
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