• Mar 30, 2010
The 500,000th Focus from Chongqing - Click here for the full press release

Ford has just churned out the 500,000th Focus at its Chongqing plant in China. The company's compact was first introduced to the Chinese market in 2005, where it has done well ever since. Ford says that January saw Focus sales explode, with 17,151 units rolling off of dealer lots that month alone. That figure marks a 78 percent sales increase over the same time last year.

The Chongqing plant currently builds both four- and five-door Focus models, and will also start kicking out the next-generation car in 2012 after the new global platform gets introduced to the European and American markets. Hit the jump for the full press release.

[Source: Ford]

Show full PR text
500,000TH FOCUS PRODUCED AT FORD CHINA'S CHONGQING PLANT

CHONGQING, MARCH 29, 2010 – Today, the 500,000th Ford Focus to be built by Changan Ford Mazda Automobile Company (CFMA) rolled off the assembly line at Ford's joint venture plant, in Chongqing, China. The popular Focus continues to extend its global success and has become Ford's best-selling model in China. The 500,000th model is a 1.8-liter silver, 4-door sedan.

"We are proud and delighted to celebrate the 500,000th Focus produced at our CFMA Chongqing production line today," said Jeffrey Shen, President of Changan Ford Mazda Automobile Company. "This shows the confidence and passion that our Chinese consumers have for the Ford Focus, which is now firmly established as one of the best-sellers in China's mid-size car segment."

Since its introduction in September 2005, the Ford Focus has been a key driver of Ford China's sales. In January, Focus notched its best-ever sales in China of 17,151 units, up 78% year over year, followed by its best-ever February sales last month.

Altogether, over 9.2 million Ford Focus vehicles have been sold worldwide since its 1998 launch in Europe and the model has played a leading role in the global C-car market since then. The next-generation Ford Focus will be the flagship of at least ten models from the company's all-new, global C-segment platform which is expected to account for more than 2 million cars annually by 2012.

"We are committed to delivering world-class vehicles to Chinese customers and will begin manufacturing Ford's next-generation Focus at our new state-of-the-art CFMA plant in 2012", said Robert Graziano, chairman and CEO of Ford Motor China. "The new Focus will spearhead Ford's new generation of global C-cars and is a clear demonstration that our ONE Ford strategy is providing global consumers with great products that harness the best of Ford Motor Company."

The next-generation Ford Focus made its worldwide debut at the 2010 North American International Auto Show (NAIAS) in January 2010. Ford will start production of the new Focus simultaneously in Europe and North America in late 2010 with market launch from early 2011. Launches in Asia, Africa and South America will follow.

Focus Facts
The Focus is one of the world's most acclaimed cars, and won Car of the Year in both the U.S. and Europe when first launched. In China, the Ford Focus has claimed more than 100 media accolades as well as achieving a C-NCAP five-star score for occupant crash protection.

Changan Ford Mazda Automobile Company manufacturing facility in Chongqing produces both the four-door sedan and five-door hatchback Focus.

In 2006 and 2007, Focus won the FIA World Rally Championship (WRC) manufacturers' championship for Ford and continues to compete in the WRC in 2010. In China, the Changan Ford Racing Team, campaigned the Focus racing car to win both the China Circuit Championship in 2007 and the China Touring Car Championship in 2009.


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    • 1 Second Ago
  • 31 Comments
      • 4 Years Ago
      Cool!

      Nice to see a American product take a foot hold in China.
        • 4 Years Ago
        Built in China, probably with mostly Chinese parts, is hardly "American". It'd be another story if these were built in American factories and exported to China because China had equal environmental and labor standards as the US, creating a more level playing field.

        • 4 Years Ago
        so lets sum it up:
        - the car has been developed for Europe
        - it has been developed in Europe
        - its development was financed by Ford of Europe
        - it is not even offered in N.A.
        and you call it american product? O.o
        • 4 Years Ago
        Yes Ford of America and Ford of Europe are separate from each other but they are both operated by the parent company Ford Motor Company. It was the parent companies choice to make their lineup a global product and by the time the global focus comes out they will have a good name and a foot hold in China for the global product which is what I was getting at.
        • 4 Years Ago
        >Luis not understanding that the economy isn't limited to materials.
        • 4 Years Ago
        Publicity-whore Ford at it again..........
        • 4 Years Ago
        @Bloke:

        I understand what you're saying. They are talking about "Focus" sales.

        Even so, per the original comment that I replied to: I still think, regardless of where the current Euro/Asia model of Focus was developed, if asked, most people would associate it and the Ford brand with the USA.

        FordGTGuy said: "Nice to see a American product take a foot hold in China."

        I believe what he said is accurate. Consumers in China probably equate buying a Ford Focus with buying something American even that car has nothing to do with our market. Perhaps, if they have a good experience with their cars, they will buy other Fords, ultimately that will benefit the shareholders of the American company.

        Is the Ford Focus considered a foreign car in China? Perhaps not imported, but foreign.

        I grew up in Germany and I am very familiar with the Sierra's, Mondeo's, Escorts, Capris, (old) Taurus and Taunus, etc. models from their European division and you are right, they are vastly different cars. However, the brand is still American in the eyes of consumers.
        • 4 Years Ago
        You know who paid for the development and creation of those products? The parent company or Ford Motor Company which is a American company making it a American product. The money is coming back to Ford Motor Company in the end. It is the same reason the GT-40 was considered a American vehicle at Le Mans in the 60's however the MK I and II were built in the United Kingdom although the MK IV was completely built, designed and created from the ground up in America.

        Toyota as an example build vehicles in the United States but I do not consider the cars built in America as American as the development and creation was paid for by a Japanese parent company.
        • 4 Years Ago
        It's owned by an American company. The alternative is it being owned by a non-US company.

        Give the two choices, I think this is good news.
        • 4 Years Ago
        It isn't an American product. The original 1998 CW170 Focus, and the subsequent 2004 C1 Focus - which this is the facelifted version of - were both conceived, designed and engineered entirely by Ford of Europe at various locations in Germany and the UK.
        • 4 Years Ago
        @FordGTguy:
        > they are both operated by the parent company
        which still hardly makes something that has been completely financed and developed in Europe an american product
        • 4 Years Ago
        Do you consider old Land Rovers an American product too? (Or now) an Indian product?
        • 4 Years Ago
        @FordGTguy: I wonder which regional division of FoMoCo was in debt and which was profitable when FF2 was being developed. :P Not even speaking about the development itself...
        Don't get me wrong, I don't have problem with my favourite car-company being US one, but Focus I and II is hardly an american product.
        • 4 Years Ago
        "Even so, per the original comment that I replied to: I still think, regardless of where the current Euro/Asia model of Focus was developed, if asked, most people would associate it and the Ford brand with the USA."

        Most people would consider Ford an American company. But then again, most people wouldn't have clue how companies are structured - that's more than evident on these boards, for example. The domicile of a parent company does not flow to its subsidiaries, and that usually translates into product too. Germans consider European Fords to be German, and the British consider European Fords British, which many have been over the years. European Fords are not American, in the same way that Opels and Vauxhalls are not American. The parent companies are American, but the products are developed entirely in Europe by subsidiary companies and autonomous business units.


        "I grew up in Germany and I am very familiar with the Sierra's, Mondeo's, Escorts, Capris, (old) Taurus and Taunus, etc. models from their European division and you are right, they are vastly different cars. However, the brand is still American in the eyes of consumers."

        Germans would not consider the Taunus, Mondeo, Escort or Sierra to be American - which of course they are not. Whatsmore, while a UNECE-certified Taurus was sold in some Asian markets, it was never officially sold in Europe.
        • 4 Years Ago
        "It was the parent companies choice to make their lineup a global product"

        Ford of America looked to Ford of Europe to bring more of its products Stateside in order to cut development costs on a global basis. Consequently, supplier costs were also reduced. Ford of Europe products are not American - their operations are too large and too autonomous to be considered American.
        • 4 Years Ago
        Question: If you own stock in Ford, (NYSE: F), does the improvement to their business in China benefit you?

        I believe it does, as well I believe that Ford as in the "F" on the NYSE is an American company regardless of which division develops specific cars.

        Likely most people around the world, if asked would also answer that Ford is an American company.

      • 4 Years Ago
      While all of you cry about Chinese cars and companies....


      That is a Chinese car I'd love to have in the states.
      • 4 Years Ago
      Ford USA Profits off of Ford Europe. Ford has operating capitol and profit in its European operations. Ford Motor Company owns Ford Europe. Its an American company..........................!
      Anheiser Busch/ Budwieser is no longer an American Company. Pabst Blue Ribbion is the only main steam beer brand thats American owned.
      To be American to me is to be American owned.
      A American built Mercedes Benz does not make Mercedes American. My first foriegn vehicle I`ve owned, is my2005 Dodge Caravan, Diamler owned at the time.
      Europeans and Chinese buy American cars so if you have to have a foriegn vehicle buy from those who buy from us.
      The wealth of our nation is generated through our assets we own.
        • 4 Years Ago
        "The wealth of our nation is generated through our assets we own."

        Indeed - except that Ford Motor Company (American) does not own any assets of Ford-Werke GmbH (German). It owns - and is liable for - the amount paid up on the subsidiary company's issued share capital. Share capital is not an asset. The assets of the subsidiary are owned by the subsidiary.
      • 4 Years Ago
      I've already told you what determines the nationality of a company: its domicile. In other words, where the company is registered and where its primary source of business is. That domiciliary does not automatically flow to subsidiaries - for example, Ford and GM's European subsidiary companies are not American.

      A company's nationality isn't based on who owns the company's shares, the nationality of its directorships or where its products are built. Company directors are separate entities to a company - they are employees and not necessarily owners themselves.

      Ford-Werke GmbH is a private German company because it is domiciled in Germany; it is not American simply because it is owned by an American company. Ford Motor (China) Ltd is Chinese because it is domiciled in China - it is partly owned by an American company and partly owned by a Chinese company. Ford Motor Company is a public American company and American because it is domiciled in the United States; its ownership is international because it is a publicly traded company and owned by multinational shareholder entities.

      • 4 Years Ago
      Nice milestone.
      • 4 Years Ago
      Nice to see ford expanding in China especially since China has become no 1 Automotive market in the world and on pace to produce twice as many cars as America.
      • 4 Years Ago
      It is "international" in your opinion - which is fine.

      But while Ford Motor Company is American, it has subsidiary companies worldwide, and those subsidiaries have further subsidiaries worldwide and so on. As a group of companies, Ford is indeed international. But Detroit-based FMC itself isn't.

      But I'm not stating an opinion, I'm stating the facts given my knowledge of company law and what constitutes company domicile. What I have explained to you is the legal, textbook definition - not an opinion. Whether you accept those facts or not is entirely your choice, but they're the facts of the situation nonetheless.
      • 4 Years Ago
      China owns most of America anyway so I guess your american cars are chinese, if you are going with that logic for fords european cars being american cars.
      • 4 Years Ago
      Looks like even China gets the more advanced, newer Focus platform than the US home market does.

      Nice job, there, Ford.

      I hope the future looks brighter than the past, of selling second rate products to the US, while selling better elsewhere.
        • 4 Years Ago
        "Looks like even China gets the more advanced, newer Focus platform than the US home market does.

        Nice job, there, Ford."


        You have to remember that the only two countries in the world which do not adopt UNECE regulations for motor vehicles are the USA and Canada. That's why you don't get the European C1-platform Focus that China does. Ford apparently deemed it too expensive to federalise for the States.


        • 4 Years Ago
        It isn't 2012 yet.

        Don't count your chickens until they hatch.

        How many times have people hoped that would happen during a re-fresh cycle, and then it didn't?

        Maybe it will. I hope it will. But the proof will either be on the lots in two years, or not.
        • 4 Years Ago
        "and will also start kicking out the next-generation car in 2012 after the new global platform gets introduced to the European and American markets. Hit the jump for the full press release."

        From the article............
      • 4 Years Ago
      The Ford Motor company has operations across the globe.
      If Ford lost money in its US operations it can still profit off its global operations.
      Ever drive by Fords World Heaquarters in Detroit?

      You guys who think Ford in Europe or China has nothing to do with Ford of USA are on crack. Its the same company, The Ford Motor company. Sheesh!

      http://rds.yahoo.com/_ylt=A0geuytelbJLlUEBvLRXNyoA;_ylu=X3oDMTByamlqaW9mBHNlYwNzcgRwb3MDMwRjb2xvA2FjMgR2dGlkAw--/SIG=11t6ddg47/EXP=1270081246/**http%3a//www.steve-hatfield.com/dfordhq.htm
        • 4 Years Ago
        I get it now. Your saying that the Ford name on the Ford vehicles in Europe is used under license or contract by another company who happens to go under the Ford name.

        Ford of America chose to invest in the foriegn markets for little or no profit and has no say in the development of its products?

        Lee Iacocca worked in Germany for a while when employed by Ford.

        The Puppet master for these other companys (as you say) lives in Detroit.

        Toyota`s wealth in Japan is based not on its sales in the US?


        Your not going to tell me Toyota USA is an American company.

        • 4 Years Ago
        "The Ford Motor company has operations across the globe."

        Yes it does - in the form of subsidiary companies which are regionalised into separate business units.

        "If Ford lost money in its US operations it can still profit off its global operations."

        I guarantee you have no idea how. A parent company can only extract retained profit in the form of a dividend from a subsidiary after corporation tax has been paid to the host country. It could charge a subsidiary an intercompany charge, but these are scrutinised by tax authorities and often subject to agreement in advance if tax relief is to be obtained by the subsidiary - but even at that, it is income to the parent.

        "Ever drive by Fords World Heaquarters in Detroit?"
        I've done more than drive by it. I've been in it.

        "You guys who think Ford in Europe or China has nothing to do with Ford of USA are on crack. Its the same company, The Ford Motor company. Sheesh!"

        Nobody's said that. I've explained company domiciliaries, subsidiaries and how the group is structured to you. The subsidiaries of FMC in Europe are not the same company as FMC is the United States - they're separate legal entities. The trouble is, you're either a kid without a clue or an adult with no education. Listen, digest, and learn.
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