• Mar 29, 2010
VicRoads is reaching out to teens - follow the jump for the videos

Like it or not, we were all teenagers at one point or another. Which means we all did our very best to endanger the life and limb of everyone around us on the road. Mix a healthy dose of hormones with an unfiltered belief in one's own invincibility, and suddenly you've got the perfect concoction for highway hell-raising.

These days, we've even thrown in a healthy dash of technology to add a little distraction to the mix. To help teens develop good driving habits, VicRoads (Victoria's highway department) in Australia have rolled out a new ad campaign, complete with profanity-laced pleas for teens to be more attentive behind the wheel ("Don't be a d*ckhead!", etc.). Hit the jump for a look, but be warned, the language may be a little NSFW. Hat tip to Igor!

[Sources: Mumbrella, VicRoads]















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    • 1 Second Ago
  • 21 Comments
      • 4 Years Ago
      The las ad is hilarious :D
      • 4 Years Ago
      "Don't be a d*ckhead!", etc."

      Should be..."Don't be a d*ck/cl*thead!"

      EOM (Equal Opportunity Malediction)
      • 4 Years Ago
      To Redline:
      Sheepshaggin' refer to Kiwi's (New Zealanders) not Aussies! :) And to the rest of you, remember the USA was once a bunch of British colonies...
        • 4 Years Ago
        Depends on where you from mate...
        What does a Aussie call a sheep tied to a tree?
        A Playstation!
      • 4 Years Ago
      I'd poleaxe that chick in the china shop.
      • 4 Years Ago
      Ohh those bloody brits
        • 4 Years Ago
        "Ohh those bloody brits"

        Indeed - and the rest of the world knows that the average American is too stupid to be able to tell an Australian from a Brit. It now seems neither can they distinguish an Australian licence plate from a British one, or understand what "Aussies" are.

        • 4 Years Ago
        touche
        • 4 Years Ago
        Brits..? haha
        Aussie is in the title, mate.
        • 4 Years Ago
        America is pretty much leading the Stupidity Revolution being depicted in these vids (youth that can't live 5 minutes without Twitter).


        If Bloke's comment doesn't apply to you, don't get offended by it.

        I'm not going to stick up for the average idiot just because they live within 2000 miles of me in some direction. That's not patriotic, that's just plain goofy.

        Just my $0.02
        • 4 Years Ago
        The sheep shaggin' Brits down under that is. :P
        • 4 Years Ago
        Brits = Aussie...lol!

        You remind me of one such doofus who opined at a Saab thread...that "Swedes" are from "Switzerland".

        Copycat!! ;p

        • 4 Years Ago
        Ummmmm....this is from Australia........
        • 4 Years Ago
        Bloke: "average American is too stupid "

        So which is worse, the fact that one individual mistook a former British colony for being British or the fact that you negatively stereotype Americans?

        WeeDiddy may be naive, but you're an ass.
      • 4 Years Ago
      why must people make fun of male privates for?
      if it said clithead female activists would be all over it, but its alright it males get fun of?

      hey everybody, lets kick a man in his gentials and laugh... not.

      its profane and derogative. sexual implications should not be made of either gender.
      • 4 Years Ago
      These videos are awesome. I wish the US wasn't so uptight about sensoring everything, I think we could benefit from having campaigns like this. Oh and lolzersauce at the emo one:)
      • 4 Years Ago
      Some of those were mildly amusing, but as an Aussie I don't think they'll work.

      If you really want to get the message across and demonstrate what bad road habits can do, then another Aussie advert campaign like this would be more effective:

      http://www.youtube.com/watch?v=Z2mf8DtWWd8

      Autoblog featured this 3-4 months ago and it scared the crap out of me...
        • 4 Years Ago
        Yeh the stereotypes were a little too obvious. Though I like that he can take the piss out of himself with the asians being bad drivers line.

        Even though I was a kid at the time, I'll never forget the first time I saw the ad with the guy falling asleep at the wheel of the Kombi. A lot more effective than the "stop, revive, survive" line we get in NSW
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