• Mar 29, 2010
Maybach Zeppelin 62 - Click above for high-res image gallery

According to one of China's largest auto-related websites, BYD is interested is acquiring the Maybach brand from Mercedes-Benz within the next few years. The site, auto.sina.com is reporting that an undisclosed official from BYD confirmed the companies interest in Maybach. The source stated that BYD would "launch the acquisition" when Mercedes finalizes its decision to end the Maybach nameplate.

Mercedes and BYD have already joined together in an effort to market electric vehicles in China, so the companies have a working relationship, but whether or not this relationship translates into the acquisition of Maybach is unknown. It seems unlikely that Mercedes would hand over the Maybach nameplate to another company, but it just might happen. BYD's expansion efforts have been strong and luxury cars such as the Zeppelin, pictured above, tend to sell well in foreign markets so it could be a fit for BYD. For now, we will just have to wait it out and see what develops.



[Source: auto.sina via The Tycho]


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    • 1 Second Ago
  • 26 Comments
      • 4 Years Ago
      I'm sorry, but whenever I see a headline about BYD I can't help but think boxers or briefs.
      • 4 Years Ago
      Dumb rumor, absolutely won't happen. Given the Maybach is basically a dressed up S-Class DB would need to transfer lots of technology for BYD to have anything of value. Added to that the Maybach name is tied to DB history. Won't happen, waste of bandwidth.

      AB probably desperate for page views and links.
        • 4 Years Ago
        Jim makes an excellent point here. But unfortunately, there is one inescapable truth that we all are aware of: Everything is for sale. It's just a matter of how much those who want to purchase something are willing to pay for it.
        • 4 Years Ago
        Not to mention that MB is royally pissed that the Chinese keep copying their designs with absolutely no credit in sight.
        • 4 Years Ago
        "Not to mention that MB is royally pissed that the Chinese keep copying their designs with absolutely no credit in sight."

        Nice of you to bunch "the Chinese" all together.

        China is MB's 3rd or 4th largest market, so I don't see any reason why they would be "royally pissed" at China.
        • 4 Years Ago
        When they want to copy something, they buy one car and dismantle it.
      • 4 Years Ago
      Let me just get this out there now. Aw Hell to da mutha-effin NAW!
      • 4 Years Ago
      It is better off for both Daimler and BYD. Daimler didn't put much effort creating new models and their market share is going down. For BYD, I think they are ready to move on making premium models for their lineup with the help from Maybach, but they can also help Maybach getting new models out to fight Mercedes and BMW in China, or maybe a Veryon killer?
        • 4 Years Ago
        Daimler may not be throwing the kitchen sink at coming out with new models or revisions, but the fact is that there isn't really much they could do. The Maybach vehicles are essentially without peer in the automotive world. There are cars that cost as much or more, but there isn't anything out there that fills their niche. They exist purely as a highly functional luxury conveyance for the ultra-elite. The Phantom is a fashion statement that lacks the purity of focus the Maybach cars have on rear passenger comfort, and the ultra-premium sedans from the usual suspects fall far short (literally). I won't argue that the brand is a money-pit for MB, and there isn't a great business case to be made for its continuation, but there really isn't anything you can objectively say is lacking in the cars themselves. Outside of just having a coach-built limousine custom made for you, they are undeniably the finest automobiles to be chauffuered around in on Earth.
      • 4 Years Ago
      "?!" indeed
      • 4 Years Ago
      It already looks like it was designed by the Chinese, so it makes sense.
      • 4 Years Ago
      Nice joke,AB.
      • 4 Years Ago
      China wanting to buy everything honestly scares me.
      Kreator
      • 4 Years Ago
      qinese are desperate to associate themselves with ||||||||||||unsurpassable wall||||||||||| Japanese and Koreans. They invest in same areas where these two countries are strong who have small domestic markets and have export oriented economies to survive. It's like a fat loser trying to integrate in a group of cool guys.
        • 4 Years Ago
        @Kreator
        Korean inferiority complex is funny sometimes...
        • 4 Years Ago
        @Kreator
        It's sad really. Funny thing is SK has done everything possible to ape and Japan and please America and tools like this guy and company will come along and talk about how superior they are. LOL.
      • 4 Years Ago
      Hell, its not like they could make them any more unattractive than Mercedes-Benz already has. Diamler might as well make a make a profit off the company somewhere!
        • 4 Years Ago
        Probably Mr. "BYD" Warren Buffett has something up his sleeve for Maybach...an electric Zeppelin?
      • 4 Years Ago
      Mercedes, If BYD offers $1500.... TAKE IT!!!!!
      • 4 Years Ago
      I am waiting for hypermiler to give an argument more idiotic than the last one.

      Comparing HK and Singapore to Korea and Japan was the most ridiculous thing I've ever heard. Neither of them are, nor can become manufacturing countries. HK and Singapore TOGETHER are about 2% of S Korea's size, and less than 0.5% of Japan's. They are smaller than Luxembourg FFS.
        • 4 Years Ago
        hypermiler you fail, we let the Chinese to build the Ark for heaven's sake, that's not exactly a small thing. And comparing Chinese auto industry to foreign ones is also pointless, their domestic consumer auto industry is only 10 years old.
        • 4 Years Ago
        @hypermiler:

        In 1992 automobile production in China reached 1 million for the first time and in 2009 it had reached 13.79 million units to become the world's largest auto market. So in 17 years the production capacity had jumped almost 14 times. The pace at which China is transforming it beyond what their domestic manufactures can handle and by allowing foreign companies to set up joint ventures they were able to meet the growing demand. The only reason the Chinese Government allowed foreign car companies to set up was because they would benefit from the instant boost to productivity.

        My personal thoughts on the Chinese economy (and you can disagree since this is only a theory) is that unlike the Japanese and Korean economy, China is trying to improve its internal situation using State Owned Enterprises to secure resources and assets (like oil, iron ore, etc) rather than the Japanese and Korean was way back in the 70's and 80's of expanding public owned corporations (Sony, Samsung,etc) to sell to the West.

        Another reason is that the Japanese and Korean NEEDED to move up the chain of production because of China since Chinese labor was forcing them to move the value-added side of production but in China's case there is no (or very little) pressure to move up the chain of production since they are basically a monopoly (basically infinite labor capacity). So unless there is pressure to move, the shift towards making higher value-added products will be slow.
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