• Mar 29, 2010
It doesn't take a seasoned auto analyst to look at Chrysler's current product portfolio and see a rag-tag unit of long-in-the-tooth cars, trucks and crossovers. And other than the introduction of an all-new Jeep Grand Cherokee in the next few months and the next Dodge Durango arriving later in the year, Chrysler's product portfolio appears to be pretty bleak in the near term.
To bridge the gap between the upcoming Fiat-inspired Chrysler products, the folks in Auburn Hills are working with their overlords in Turin, Italy to whip up some serious overhauls to key products over the next 12-18 months. Among the vehicles scheduled for an extreme makeover is the Chrysler 300, which has been left to fend for itself almost completely unmolested by engineers or designers since its introduction in late 2004. A report by the Wall Street Journal claims that the overhaul of the Chrysler flagship sedan has been bumped up to November to help slap a tourniquet on Chrysler's traumatized sales numbers.

The next 300 will reportedly receive serious cosmetic upgrades to the front and rear fascia in addition to a far more luxurious and attractive interior. The rear-drive sedan will also receive Chrysler's new Pentastar V6, which promises 280 or more horsepower and fuel savings of up to 20 percent versus the current vehicle.

As much as we loved the 300 when it first hit the scene, the aging sedan has become a symbol of just how much Chrysler has to improve to again become relevant. Here's hoping November brings a vastly improved 300 (along with an equally impressive Dodge Charger) to give Team Pentastar a much-needed shot in the arm.



[Source: Wall St. Journal - Sub. Req.]


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  • 28 Comments
      • 4 Years Ago
      I thought the plan was always for a November launch. If not, I would caution against pushing a product to market before it is ready. A botched into on a key product can take decades to recover from...see: Volare/Aspen, Vega, GM X bodies, Edsel...
      • 4 Years Ago
      give us the 200C concept adn also a 300C

      just make the 300C a bit bigger to go up against the Infinti M37/56 and make the 200C smaller to go up agaist the Infiniti G37

      price them less of course and you now have a very nice line-up and conmetitive I might add since they should both be RWD based and have AWD as an option

      then kill the sebring and leave FWD based cars to Dodge

      I vote Chrystler to become a near luxury RWD based brand

      I mean the C200 looked hot adn with RWD and the new V6 it should be ok agaist the G37 (though likely won't beat it) it could be base priced at $30-31k which is a $3-4k difference and possibly stuff the V8 under it's hood for a hotted up model and price that at $34-35k and now at least powerwise it should win agaist all the likes G37/TL/3-series/C-class/IS/A4 and competitive in handling with all but maybe the 335i and G37S
        • 4 Years Ago
        I definitely think the midsize cars should go rear drive. There's no other sub-luxury sedan on the market that's RWD so it would be a new alternative for buyers - just like the300/charger are in their segment.
        • 4 Years Ago
        The 300 is already larger than the new M.

        Dynamically it isn't a sport sedan and no amount of freshening will make it one. It needs a different platform to go that direction.
      • 4 Years Ago
      Mmm, I foresee recalls and other reliability concerns, leading to bad press and poor sales after a decent start.
      • 4 Years Ago
      I love my 300C SRT8, despite the interior. Clarkson was right, they did just shove a Saturn V rocket under the hood and call it a day, but i still love the stance, the power, oh the power, and just the overall look of the car. I was hoping i would see the re-design in NYC this year, because honestly, if they can get their interior and gadget game in order, I would still choose this over other cars. No one expects the car to be as fast as it is. Otherwise, Ill have to look upmarket toward a CTS-V, which IMO doesnt have the same "gangster" look to it that the 300 has, and hopefully will keep.
      • 4 Years Ago
      Any chance either the new 300 or Charger will pop up at the NYIAS?
      • 4 Years Ago
      "Long-in-the-tooth cars, trucks and crossovers". Wait. They have the two best trucks out. The 1500 is all new last year and the HD is new this year. Long in the tooth trucks? Come on AB. Find a new wipping boy.
        • 4 Years Ago
        Quote: ""Come on AB. Find a new wipping boy.""

        +1

        Reading AB you'd never believe that Chrysler has relatively fresh designs out: like the mini-vans, or the RAM trucks, or the Journey, that are 2 years old or newer.


        • 4 Years Ago
        Not trying to slam Chrysler here, but the Caravan and Journey looked fairly dated when they came out. More so with the Journey. I'm sure they're decent cars, but they just look so... meh.

        That said, I've always loved the look of the 300, but the car has developed a stigma as a "wanna be" car, thanks to aftermarket "bentley-look" grills and stick-on portholes. I hope Chrysler can shake that with the re-design.
        • 4 Years Ago
        Are you forgetting about the Dakota?
        Or the Journey?
        Or Nitro?

        ONE new and well-received truck does not negate the fact that every other vehicle that Chrysler makes is either ancient, horrible or both.
      • 4 Years Ago
      It'd be handy if Chrysler could sneakily kill the Sebring when they intro this.
      • 4 Years Ago
      Wait, a major corporation pushed the release of a major product UP?!

      I genuinely hope it doesn't affect quality, and foretells a healthier lineup for Chrysler. They used to be the company that actually produced its concepts; now they're the company that makes the Sebring.
      • 4 Years Ago
      Cool! I can't wait to see what the new 300 and Charger will look like!
        • 4 Years Ago
        I don't know why, I've never really cared about Chrysler, but I check Autoblog RELIGIOUSLY hoping to see the new Charger/300, or really anything new out of the Mopar crew. Maybe it's just because in the shape they're in, every little thing they do is a surprise.
      • 4 Years Ago
      Its unbelievable that they have let the bread and butter sedan just sit idle and die, you would think that since its the most popular car they make they would have done their best to keep it fresh and updated but thats just not the Chrysler way.
        • 4 Years Ago
        Chrysler has been through two owners and a bankruptcy. They technically aren't even the same company. DBAG raped them and let them rot. Cerberus picked the carcass of what was left. They had no idea how to run a car company. Nothing was done for years. Nothing. It is amazing they are still here.
        • 4 Years Ago
        Considering the half assed job they did on their other new products after the 300, maybe it's just as well they left it alone.

        Dated is better than new and terrible.
      • 4 Years Ago
      It better be good. Its long overdue
      • 4 Years Ago
      Bad News Chrysler: Audi wants their headlights back. Sorry. ~[•_•]~
        • 4 Years Ago
        @ soul

        Chrysler's Grille is far different from Audi. Sorry.
        • 4 Years Ago
        Yeah sorry, but Chrysler was right there with Audi when the "big grill" craze first hit the industry a few years back.
        • 4 Years Ago
        Seeing Hyundai beat them to market with that same grill detail on the Sonata must have been disappointing for Chrysler, but these teaser shots looks good to me.
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