• Mar 25, 2010
2010 Volvo V70 – Click above to view internal Product Update Bulletin

It's a refrain that two-box enthusiasts have to be tired of hearing, but proper station wagons apparently remain a really hard sell in America. The latest casualty appears to be segment-stalwart Volvo, which, according to a leaked dealer document from an AB tipster (click here to view), is apparently giving up on its V70 estate in the U.S. As noted in a March 25, 2010 internal Product Update Bulletin, the move comes at least in part because of the success of the XC90 and XC60 "chipping away" at the V70's volume. In its stead, the Swedish automaker plans to add a front-drive version of its XC70, which is itself basically just a lifted version of the V70 anyhow. As it stands, production of Yankee-spec V70s is slated to end on May 14.

In another consolidation move, Volvo's S80 will no longer be available with a V8 engine for 2011. Changes to the six-cylinder T6 model will boost power to 300 horsepower and 325 pound-feet of torque – the outgoing eight-cylinder offers identical torque and a bit more horsepower (311), but with inferior fuel economy and added weight. Volvo expects the revamped six-cylinder will offer up to a nine-percent improvement in fuel consumption over its predecessor.

Finally, for 2011, Volvo is moving its smaller S40 and V50 models to a single-engine lineup, dumping the entry-level 2.4i (168 hp/170 lb. ft.) in favor of the turbocharged T5, which offers nearly identical fuel economy with significantly more power (227 hp/236 lb. ft.). While that's likely no big loss for would-be buyers (assuming pricing doesn't get out of hand), the range is also going front-drive and automatic-only, with T5 all-wheel drive and 2.4i models also going out of production on May 14. Top tip, Ian!


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  • 35 Comments
      • 4 Years Ago
      I hope Wagons make a comeback.
      • 4 Years Ago
      Sucks to see the S40 and V50 AWD manual options going bye bye for the USA. Bland the offerings in hopes consumers will buy more cars huh Volvo?

      First you only offer the new S60 T6 in an automatic slush box and now this?

        • 4 Years Ago
        >>Sucks to see the S40 and V50 AWD manual options going bye bye for the USA. Bland the offerings in hopes consumers will buy more cars huh Volvo? >First you only offer the new S60 T6 in an automatic slush box and now this?
      • 4 Years Ago
      I still don't know what Volvo wants to be?
      pujo
      • 2 Years Ago
      Any suggestions for a guy who wants to haul bikes and kayaks in a low profile wagon I hate SuVs tall and tippy trucks and think that a wagon ie sedan with wagon body is the way to go. Add some sportyness and voila I'm hapy so a sportswagon is it I have done some due diligences subaru saab Vw etc but I think either the V50 or v70 could be a great choice. Even with Volvo d/c i'm ok because i only buy used vehicles- don't want to own at the begging of vehicle life or end middle ground is best. Would love to hear back thoughts from fellow sorts wagon entisiasts pujo
      • 4 Years Ago
      This is sad news. I will always have fond memories of big Volvo wagons. My dad had a Volvo 850 Sportwagon with the high-pressure turbo and beautiful pearlescent paint.

      I know the XC70 is just a V70 in cladding, but jacking it up and making it SUV-like ruins the character. Here's hoping Volvo changes its mind...and here's hoping we can get Subaru to build Legacy wagons in Lafayette, IN, next to the Legacy sedan and Outback.
      • 4 Years Ago
      Oh this is unfortunate. The XC70 is a beast and MPG just sucks with the 3.2 or with the 3.2T. A relatively light family hauler as the V70 would meet most requirements for most people.
      Recently we wanted to sell our 2007 XC70 for a 2010 V70. Better fuel economy, nicer car. Unfortunately none of the dealers in a 50 miles radius had any V70 on stock. This was in Nov-Dec timeframe. No wonder they are not selling. They had none on stock!
      • 4 Years Ago
      we love our 2008 Volvo V70. insanely comfortable, great mileage (30mpg on the highway), 40k miles on it in just over a year and just oil changes.

      HOWEVER, i would never have bought an XC70. didn't like the offroad looks and flared wheel arches. the V70 is perfect as the under the radar car.
      ej
      • 4 Years Ago
      I HAVE OWNED AND DRIVEN VOLVOS FOR 45 YEARS TILL THEY WENT TO FWD. THEN TO TOP IT OFF FORD.THE 97 AND 98VAND S SERIES WERE SOME OF THE FINEST AUTOS EVER MADE PERIOD.IF THEY WERE STILL MAKEING THEM I WOULD BUY ONE OF EACH.I STILL HAVE A 98V 90 AND PREFER TO DRIVE IT OVER MY NEW GO FAST MERCEDES CLK550. FORD BOUGHT VOLVO FOR THEIR PATENT ON SIDE IMPACT SYSTEM AND ADVANCED INIBODY SYSTEM.ALL FORD PLATFORMS ARE VOLVOS WITH "PLUGS"ADDED OR SUBTRACTED.ENGINES ARE ANOTHER STORY,I THINK THE 2.9.3.2 ARE PORSCHE DESIGN VOLVO MANUFACTURE.MAYBE ALL THIS STUFF SECRETLY COMES FROM CHINA!JUST A THOUGHT!
      • 4 Years Ago
      In Italy we have just a FWD XC70 with 2.4 Diesel 175Hp single turbo, and also a 163Hp and 205Hp twin turbo.
      Also the XC60 is FWD with the same engine, but only with diesel.
      • 4 Years Ago
      While I am a huge fan of wagons and saddened by the departure of V70 wagon in US market, I was never going to buy V70 any ways. So it doesn't bother me.

      However, I do feel for all the fans of V70 who will be stuck with FWD XC70 if they want to buy another Volvo.
      • 4 Years Ago
      I currently own an '85 740 wagon with 300,000+ miles on it. My dad bought it brand new and gave it to me 11 years ago. RWD, manual, 4 cyl engine and it routinely gets 30+ mpg in highway cruising. With modified suspension, it really handles well, although it is lacking in power. Unfortunately, its slowly falling apart. All the plastic bits are crumbling off, and although mechanically its in great shape, its not as comfortable as it used to be on long drives.

      In looking for a replacement wagon, it appears that I will have to abandon any hope for a RWD manual wagon that is the same size and gets better gas mileage. BMW's 328i is a great alternative, but its slightly smaller and has worse gas mileage. I'd love to have the BMW 335d here as a wagon, but its not offered. (I recently started a Facebook fanpage to encourage BMW to bring the 335d wagon to the US. Join it here: http://www.facebook.com/group.php?gid=327389334544&ref=ts)

      The VW Jetta TDI sportwagon is the other serious contender. Although its FWD, it looks like it may be the only option that is a similar size and offers better performance and efficiency. On the plus, it offers a 6 speed manual (the BMW's turbodiesel is too powerful for a manual, its only built with a very nice automatic).

      Nothing Volvo offers currently substantially improves on performance over what I currently own. If I'm going to spend that kind of coin on a brand new car, I expect progress, dammit!

      Depending on how long my 740 stays together, I'll hold out until I can afford to buy a Euro-spec 335d and import it, or just buy a VW Jetta TDI Sportwagon.
      • 4 Years Ago
      It was a mistake to size the V70 up to EUCD anyway. Most V70 owners just held on to their P2's instead of getting this one. It didn't help that they crippled the available options in the US and lost sales to even V70 fans that opted for an XC70 instead (me) to get AWD and the T6 engine. The midsize Volvo is always the bread-and-butter car for them in the US. You see P2 V70's all over. The current gen V70 is actually an S80 wagon, so in way, it's more of a successor to the V90. Of the already small wagon segment, the big one just doesn't go over well here. Even in the good old days of wagons everywhere, you'd see several midsize 245/855 wagons for every big 700 and 900 wagon on the road. A V60 based on the new S60 will be a much better addition, as it will be in that middle-sized lineup instead that wagon buyers tend to prefer. They'll almost certainly make one, the question is - will we get it?

      As for the S40/V50, it's nearing the end of its generation anyway, coming to market in 2004.5 and then facelifted. With the new S60 reportedly downsized a little to better compete with the 3er, they'd be stepping on each other's toes anyway, so it wouldn't surprise me to see it go away. That rumor has been floating around for a few years now.

      Now that rumors are going around of Volvo extending the C30 range to AWD, 4 door variants, and maybe even an XC30, it would be able to round out the bottom segment in a cooler package anyway.
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