• Mar 21, 2010
2010 MV Agusta F4 – Click above for high-res photo gallery

You can't breathe a word about Harley-Davidson these days without being swirled into the rumormill. Even the financial analysts have chimed in to speculate about a possible buyout. The official news traveled fast regarding the corking of the Buell bottle, but that still leaves the better-looking Italian cousin. What will become of MV Agusta?

Word on the street indicates that Harley may be in talks with a few different – and equally interesting, we might add – buyers, the first of which is Paul Berlusconi, brother of Italian Prime Minister Silvio Berlusconi. For a brand that couldn't be more quintessentially Italian, an MV/Berlusconi marriage seems rather appropriate, or adatto as they may say it in Italy.

The buyer behind door number two is where things get more exciting. Rumor has it that BMW has shown serious interest in MV Agusta.

Can we get confirmation from either party? Of course not, but stay tuned for updates as this story develops. Either way, we hope to see MV Agusta on two wheels (or, you know... sometimes just one) for years to come.



[Source: Motociclismo.it]


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    • 1 Second Ago
  • 9 Comments
      • 4 Years Ago
      Though I should add that given the above, it does have some merit (and I certainly hope) that they are genuinely looking to help save MV's legacy.
      • 4 Years Ago
      For the future of MV I think BMW would be able to turn them around. They have their own heritage and ideals, they have even let their engineers loose making the HP2 and 1000RR, they are dedicated to creating machines.

      What MV needs is a breath of fresh air and dedication, HD has hardly managed to innovate MV when they have so much racing heritage as well engineering prowess. They will benefit from BMW's distribution lines as well as the wealth of resources that they can tap. They don't need just an investor they need a partner, that is what I was hoping for with HD but turns out that they had their own in house problems to deal with they couldn't help working on MV Agusta. They need what the 1098 did for Ducati, bringing it insane sales and helping it become fluid as a company again.
        • 4 Years Ago
        Or BMW will buy it just to wind the brand down and remove them from the market; due to the price of an F4 being on par with a fully loaded 1000RR, and making similar power; about a 15 bhp difference.

        While I actually doubt that would be the case, I just don't buy it that BMW's interests in MV Augusta are entirely pure. It's not like they need the name, BMW is certainly iconic enough, though in the motorcycle world MV Augusta certainly has a more poignant legacy. Neither do they need the technology, as the 1000RR is certainly the more advanced bike. Possibly they want the manufacturing facilities, but based on MV's relatively slow pace of production, and lack of automated assembly lines (not saying that is a bad thing) it wouldn't be in BMW's interests to use it either.

        Maybe they just want access to whats-his-name: the guy who designed the F4 and a few other MV's and designed for Ducati for a while.
      • 4 Years Ago
      No, MV/Berlusconi is not "adatto". Absolutely
      • 4 Years Ago
      Regardless of who gets the MV rights, HD will have to take a heck of a bath. Most likely not as much as the Malaysians did, but the final numbers will not make any stockholders happy. Especially now that the news has come of light that BRM tried to purchase Buell not once, but twice.
      • 4 Years Ago
      While Berlusconi may be the best heritage and BMW rumor probably being the best for MV, I really wish HD would keep them and grow them. A line of sport MVs would really help them get a younger/missing demo.
      • 4 Years Ago
      ah MV Agusta ... it's ownership has been extremely shady .... from Italy to Malaysia to Italy to USA... so will the Germans bite?
      • 4 Years Ago
      Fingers are crossed that somebody will pick them up and keep them as great as they are...
      • 4 Years Ago
      Could this be Herr Piech's/VW ticket of acquiring a supebike maker (after kicking himself for not pouncing on Ducati decades back)...with Suzuki on one hand now, probably not.