Bruce Rice with his new Lotus Evora

2010 is big for Lotus, as the new Evora has it its first full year of production and the legendary marque returns to both Formula One and Indianapolis. On the road car front, the first customer Evora in the United States was delivered to its new owner this week. Bruce Rice of Austin, TX got the keys to his bright red Evora at John Eagle European (also in Austin).

Lotus calls the Evora the world's only four-seat mid-engined sports car, but those rear seats are really only theoretical. Nonetheless, being fans of the Lotus design philosophy of adding "lightness" we can't wait for our own stint behind the wheel of Hethel's first new product in over a decade - especially in a car that's not as snug as the Exige.


[Source: Lotus]
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Lotus of Austin Delivers First Evora in North America

AUSTIN, Texas – March 18, 2010 – The first Lotus Evora delivery in North America took place yesterday at John Eagle European's Lotus of Austin when dealer principal Sonny Morgan handed Austin-area resident Bruce Rice the keys to his brand new 2010 Lotus Evora 2+2 sports car. Lotus of Austin hosted a party to commemorate the first delivery yesterday evening inside the dealership. Lotus of Austin offers the full range of Lotus sports cars, including the Evora, Elise and Exige.

"Delivering the first Evora in North America was an exciting moment for John Eagle European and the Lotus brand," said Morgan. "The multiple award-winning Evora is one of the most advanced new sports cars available in the world, and the very first customer car is on the road today right here in Austin."

The Evora is the world's only mid-engine, four-seat sports car. Powered by a Lotus-tuned 3.5-liter V6 engine producing 276 hp, and weighing just over 3,000 pounds, the Evora offers breathtaking performance. Only a couple thousand Evoras will be built for the world each year, so the car will exude an exclusivity that matches its performance and stylish good looks.

In addition to its excellent performance and exemplary handling, the Evora offers a refined ownership experience. Highlights include a contemporary, hand-crafted and elegantly trimmed cabin, as well as an equipment list with such high-tech features available as an advanced touch-screen multi-media system incorporating a state-of-the-art Alpine satellite navigation and audio system. The new Evora is not only suited for carving up the hill country roads, but can also very comfortably serve as an everyday driver.

In 2009, Lotus of Austin was the No. 1 ranked Lotus dealership in Texas, and third in the United States. Lotus is one of the flagship marques offered by John Eagle European, which also sells Aston Martin and Bentley automobiles inside its plush showroom located at 12989 Research Boulevard in Austin. For more information on Lotus of Austin, visit www.lotusofaustin.com.


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