• Mar 19th 2010 at 6:01PM
  • 8
Over the past couple of years, Hyundai has been credited as having some of the best marketing efforts of any automaker in the U.S. The executive most credited with such programs as Hyundai's Assurance program is Joel Ewanick. As vice-president of marketing at Hyundai Motor America, he led the team that came up with ideas like Hyundai Assurance, which promises to continue making payments or take a car back if a buyer loses his or her job.
Ewanick is now moving over to Nissan North America where he will take on the same task for the Nissan division. Ewanick is replacing Christian Meunier, who was recently appointed president of Nissan Brazil. Ewanick starts at Nissan on Monday March 22, so prepare for some marketing magic out of Nissan's Tennessee headquarters shortly thereafter if he does for Nissan what he did for his former employer.

[Source: Nissan]
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Ewanick Joins Nissan from Hyundai

Nissan North America, Inc. (NNA) today announced that Joel Ewanick has been named vice president, Marketing, Nissan Division, effective March 22. He succeeds Christian Meunier, whose appointment as president, Nissan Brazil, was announced Feb. 5.

In his new role, Ewanick will be responsible for all facets of marketing activities for Nissan brand products in the United States, including marketing communications, C&I, pricing and product management.

Ewanick joins NNA from Hyundai Motor America, where he served as vice president, Marketing, beginning in 2007. During his tenure at Hyundai, he developed last year's Hyundai Assurance Program which doubled the percentage of U.S. customers willing to consider buying a Hyundai.

While at Hyundai, he earned accolades including Chief Marketing Officer of the Year (2009) from Forbes, Grand Marketer of the Year (2009) from Brandweek and Marketer of the Year (2009) from Advertising Age.

Before joining Hyundai, Ewanick held executive positions at the Hinckley Company – Monitor Clipper, Inc., in Boston; Palmer Johnson LLC in Wisconsin; and Porsche Cars North America, Inc., in Atlanta.

He holds a bachelor's degree in business administration from California State University, Northridge.

In North America, Nissan's operations include automotive design, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO2 emissions, cutting other emissions and increasing recycling. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.infinitiUSA.com.

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    • 1 Second Ago
      • 5 Years Ago
      Good luck. Nissan had better watch out though as it's products are beginning to age.

      I hope Nissan brings out a truly compact truck with a Renault diesel engine. A commercial application of that truck would be good addition to Nissan brand new commercial line up.
        • 5 Years Ago
        Tony is right the Altima is basically the same as it has been since 2002. The Maxima is probably the freshest product the Murano, Xterra, Armada, Frontier, Titan, etc... have been basically unchanged for years.
        • 5 Years Ago
        Does this excitement involve an S16 and fixing the SE-R, and by fixing I mean reverting it back to what it was in '92 or adding a turbo plus AWD? As "Japan's sports car" manufacturer, Nissan has done a terrific job of sucking since the Renault merger. This is coming from someone who owns a '97 SE-R, and two of his top three fantasy cars are Nissans.
        • 5 Years Ago
        Why do you say that? You have knowledge of what's going on at Nissan?

        I happen to know some, and there are a lot of exciting things brewing... and some just around the corner if you've been reading Autoblog at all.
        • 5 Years Ago
        The Altima was all-new for 2007. Good car, though still a bit plasticky inside.

        The Sentra is what's really holding them back IMO. New for '07, but inexplicably ugly, and not that competitive even when it was new.
      • 5 Years Ago
      Good luck to this guy....he has nothing to sell but poor quality and lousy customer service.
        • 5 Years Ago
        I have to disagree. The Nissan dealer I go to tried to talk me out of changing my brake fluid and rotating the tires because he felt it was not necessary. The only other dealership I have had better service from is the local Suzuki dealer.
      • 5 Years Ago
      The Altima can't yet be considerd old! It was fully redesigned inside/out not that long ago. Both the Maxima and Murano are new comers... Its quite true though, that Nissan needs to give a new breath to their Versa and Sentra. A younger, nicer-for-the-eyes-to-look design should be created.

      And, IMO, what Nissan should REALLY do to stand out from the Japanese competition, is to bring diesel engines it already makes or Renault's very reliable ones... That goes for the Versa (1.2 TDI) as much as the Maxima (3.0 V6 TDI created with Renault), the Titan-based new commercial truck and ALL the other truck-based vehicules Nissan sells in North America. They'd stand out and they'd SELL them!! I'm convinced!