Over the past couple of years, Hyundai has been credited as having some of the best marketing efforts of any automaker in the U.S. The executive most credited with such programs as Hyundai's Assurance program is Joel Ewanick. As vice-president of marketing at Hyundai Motor America, he led the team that came up with ideas like Hyundai Assurance, which promises to continue making payments or take a car back if a buyer loses his or her job.

Ewanick is now moving over to Nissan North America where he will take on the same task for the Nissan division. Ewanick is replacing Christian Meunier, who was recently appointed president of Nissan Brazil. Ewanick starts at Nissan on Monday March 22, so prepare for some marketing magic out of Nissan's Tennessee headquarters shortly thereafter if he does for Nissan what he did for his former employer.

[Source: Nissan]
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JOEL EWANICK NAMED VP NISSAN MARKETING
Ewanick Joins Nissan from Hyundai

Nissan North America, Inc. (NNA) today announced that Joel Ewanick has been named vice president, Marketing, Nissan Division, effective March 22. He succeeds Christian Meunier, whose appointment as president, Nissan Brazil, was announced Feb. 5.

In his new role, Ewanick will be responsible for all facets of marketing activities for Nissan brand products in the United States, including marketing communications, C&I, pricing and product management.

Ewanick joins NNA from Hyundai Motor America, where he served as vice president, Marketing, beginning in 2007. During his tenure at Hyundai, he developed last year's Hyundai Assurance Program which doubled the percentage of U.S. customers willing to consider buying a Hyundai.

While at Hyundai, he earned accolades including Chief Marketing Officer of the Year (2009) from Forbes, Grand Marketer of the Year (2009) from Brandweek and Marketer of the Year (2009) from Advertising Age.

Before joining Hyundai, Ewanick held executive positions at the Hinckley Company – Monitor Clipper, Inc., in Boston; Palmer Johnson LLC in Wisconsin; and Porsche Cars North America, Inc., in Atlanta.

He holds a bachelor's degree in business administration from California State University, Northridge.

In North America, Nissan's operations include automotive design, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO2 emissions, cutting other emissions and increasing recycling. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.infinitiUSA.com.