• Mar 18th 2010 at 10:31AM
  • 22
2011 Mitsubishi ASX/Outlander Sport - Click above for high-res image gallery

What's popular in the Japanese home market isn't always an indicator of worldwide success; check out their obsession with dogs, for instance. On the other hand, the reason Mitsubishi's ASX has pulled down three-and-a-half times the automaker's hoped-for monthly sales in its first four weeks on the market is probably not related to quirkiness.

Tax breaks, plus the ASX's manageable size and just-right equipment level are universal ways to connect with buyers anywhere, and that's what's likely fueled the initial success. North American buyers will get the ASX badged as the Outlander Sport, and it will debut at the New York Auto Show. Interestingly, JDM buyers are nutso for the high-level "G" trim; 75 percent of orders are for the zootiest version. It's not yet clear what the trim levels are going to be for the U.S. market, other than the understanding that Mitsubishi's 2.0 liter MIVEC engine will be standard equipment. With skittish buyers and a still-lagging economy in the States, it could be a perfect time for a Goldilocks-grade mini-ute, especially for Mitsubishi, a company that has lost a lot of ground in the sales race over the last few years.

Photos by Drew Phillips / Copyright ©2010 Weblogs, Inc.
[Source: Automobile]

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    • 1 Second Ago
      • 5 Years Ago
      What Mitsu needs to do is develop a nice new Diesel for this and ship it over.
      • 5 Years Ago
      With a 2.0 and a CVT, I can't understand why they are calling this the Outlander "Sport". If anything, the GT with 230 hp and the EVO S-AWC system is the sport version. Neither are particularly sporty. Terrible marketing there...

      Mitsubishi actually does pretty well in Canada, and average Canadians tend to like smaller engines and AWD. So I wouldn't be surprised if they can sell a bunch of these things up here.
        • 5 Years Ago
        Oh yeah, and the Explorer Sport was a smaller two door version of the Explorer. Not a hod rod ute with a Cobra engine swap.
        • 5 Years Ago
        I thought we were having a discussion, not an argument. But if you don't want to participate that's fine, move along "sport". No hard feelings!
      • 5 Years Ago
      Hey, anything that keeps the lights on to keep building Evos...
      • 5 Years Ago
      Hopefully this is sustained both in Japan, Europe, and America, and Mitsu gets some resources to build a new Galant that resembles their '07 ZT concept (instead of resembling a toaster) a slimmer Eclipse inspired by the '08 RA concept (instead of a bloated mess) and either ditch the Endeavor or restyle it to more closely resemble its kin. Bringing a variant of the Colt here couldn't hurt either. The designs are already there...they just need to follow through, and I think they'll have a true renaissance here in the states. Not quite of the scale of Hyundai or even Nissan, but they'll have a lineup they can be proud of.
      • 5 Years Ago
      I personally think Mitsubishi is already doomed here in the US.

      Seriously waning customer interest and demand, stale products that weren't competitive when they were released, and a limited dealer network with poor support are all the reasons why they would fail.

      Aside from the Evo, there isn't much reason to even consider a Mitsubishi.
      • 5 Years Ago
      I think the B sgement SUV market will be taking off, especially if these things can get mileage in the mid twenties. It will be interesting to see how this does against the Nissan Juke.
      • 5 Years Ago
      Personally, I hope this IS a sales winner for Mitsu in the States. Maybe they'll finally have enough money (and bravery) to produce a truly great coupe to follow up the late 80s/90s hits like the Starion/Conquest and Eclipse/Talon/Daytona.
      • 5 Years Ago
      Mitsu's future is looking promising :-) Ever since the redesigned Lancer and Outlander showed up I began to hope better for Mitsu. I've owned a couple of them and the latest Lancer is a very good and very competitive car. Don't need to even mention the supercar killer Evo, as it's always been shining bright despite Mitsu's dark past

      Now if only they could Redo the boring ass Galant and Utterly useless Eclipse!
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