• Mar 17, 2010

Episode 1 of The Fleet – Click above to watch the video after the jump

Imagine the TV show, "The Office." No, not the American version that catapulted Rainn Wilson into superstardom, but the British original. You know...the sitcom that helped launch creator and star, Ricky Gervais, into the spotlight. Now imagine it set in a fleet management company called Lightfoot Logistics. That is the setup for a new viral marketing effort created for Fiat's UK van business, of all things.

Fiat has produced a series of short mockumentary-type webisodes chronicling the day-to-day activities at the firm and a full Lightfoot website to go with it. There is plenty of sexual innuendo in the videos, but they are pretty tame and make this Office-knockoff almost as funny as the real thing. Almost. We've embedded the first two episodes after the jump for your lunch-at-work viewing enjoyment. Click through to see Pete and Dave take on a rival's clueless salesman and watch as they head to the area commercial van show to check out the Doblo and its competition, nearly getting sidetracked by an obnoxious acquaintance.

WARNING: Videos after the jump are set to auto play.

[Source: Lightfoot Logistics]






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    • 1 Second Ago
  • 9 Comments
      • 4 Years Ago
      No you were! No you were! No you were!
      • 4 Years Ago
      'jeh, jeh, jeh, of course!' wha' a twa'! :)
      • 4 Years Ago
      Pffft. You know.
      • 4 Years Ago
      Interesting...
      • 4 Years Ago
      Cant wait to see that Fiat Ducato hit these shores.
      • 4 Years Ago
      Awesome! The Brits do humour best. Yes, I spelled humour with a 'u'.
        • 4 Years Ago
        Yes, we saw that and we're all so very proud of you.
      • 4 Years Ago
      Heck yeah!!!
      • 4 Years Ago
      I liked both. It's nice to see companies trying something different than just the usual sales pitch.

      The first one reminded me of so many salesmen I've come across. Offensive, and they can tell you everything but what you need and want to know.

      On the second video, I would have had a better response to the "she think's I'm weird 'cause I'm into vans" comment. Tell her, "vans are the mobile expression of free commerce, enabling all of us to fullfill our dreams. Many of the goods and services that make life great are delivered in a van. I'm into vans because I want to deliver society's dreams of a better life." A corny response; yes. Better than the one given; certainly.