- Mar 17, 2010
Video: Fiat takes on 'The Office' with online fleet management sitcom
Episode 1 of The Fleet – Click above to watch the video after the jump
Imagine the TV show, "The Office." No, not the American version that catapulted Rainn Wilson into superstardom, but the British original. You know...the sitcom that helped launch creator and star, Ricky Gervais, into the spotlight. Now imagine it set in a fleet management company called Lightfoot Logistics. That is the setup for a new viral marketing effort created for Fiat's UK van business, of all things.
Fiat has produced a series of short mockumentary-type webisodes chronicling the day-to-day activities at the firm and a full Lightfoot website to go with it. There is plenty of sexual innuendo in the videos, but they are pretty tame and make this Office-knockoff almost as funny as the real thing. Almost. We've embedded the first two episodes after the jump for your lunch-at-work viewing enjoyment. Click through to see Pete and Dave take on a rival's clueless salesman and watch as they head to the area commercial van show to check out the Doblo and its competition, nearly getting sidetracked by an obnoxious acquaintance.
WARNING: Videos after the jump are set to auto play.
[Source: Lightfoot Logistics]