- Mar 17, 2010
Once and For All? Lutz text message reportedly confirms Cadillac Converj is dead
2009 Cadillac Converj Concept – Click above for high-res image gallery
Although previously the subject of some early obituaries, it appears that the future of the Cadillac Converj showcar is indeed at a dead-end. According to Automotive News, a production future for the rakish extended-range coupe has been scuttled due to "priorities and the conviction that the Volt and Ampera will use all available capacity for years to come" – that's according to a text message from General Motors vice chairman Bob Lutz.
Lutz, who is himself retiring on May 1, openly championed the Converj, including telling members of the Society of Automotive Analysts that the car would be built after 2012. Prevailing logic also had the well-received 2009 Detroit Auto Show concept getting the green light, if only because affixing a higher-margin Cadillac badge to its flanks would presumably help GM recover some of its massive investment in the E-Rev technology it shared with the Chevrolet Volt and Opel Ampera. However, in a Bloomberg report from earlier this month, some company managers apparently successfully argued that the business case for the Converj could not be made.
Photos by Drew Phillips / Frank Filliponio / Copyright ©2010 Weblogs, Inc.
[Source: Automotive News - sub. req.]