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2010 Toyota Prius – Click above for high-res image gallery
Conflicting reports have surfaced regarding the Toyota Prius following the car's recent image problems, recalls and hard knocks. Depending on which source is accurate, Toyota is either considering increasing or decreasing Prius production.

Reuters is reporting that Toyota plans a ten percent reduction in production at two plants located in Japan. If the numbers are true, output will go from 50,000 units per month to 45,000 units. The two production facilities are currently working at full output after Toyota decided to postpone adding production capacities at a third plant. On the flip side, the Nikkan Kogyo Shimbun, a Japanese newspaper, reports that production will increase twelve percent, a move which includes the addition of the hybrid to the production plans at a third plant to increase output by 6,000 vehicles per month. Toyota has denied the reports and a spokesperson for the company went on record stating that the outlook for the Prius is "uncertain."

With the U.S. as the largest market for the iconic hybrid, the company aims to overcome its recent negative image issues and to put its current problems behind them. In the short term, sales numbers here suggest that Toyota may decrease production but the move is unlikely to last for long as the Prius is number one in sales, a title the company will work diligently to retain.




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    • 1 Second Ago
  • 10 Comments
      harlanx6
      • 1 Month Ago
      I am not afraid of any of those Toyotas. This whole thing is blown way out of perportion. Granted, they are sneaky, and try to cover up anything negative (just like US politicians), but they make good cars, and the Prius has been at the forefront of technology. If you can't handle a stuck throttle, maybe you shouldn't be driving without an "instructor".
        • 1 Month Ago
        @harlanx6
        Not to mention that it really didn't have an effect on braking distance...
        harlanx6
        • 1 Month Ago
        @harlanx6
        They were boring for so loooong!
        • 1 Month Ago
        @harlanx6
        neptronix :

        http://priuschat.com/news/2010-toyota-prius-abs-brake-recall-less-than-a-minute

        The ABS braking issue was fixed several months ago as SSC-A0B.
        • 1 Month Ago
        @harlanx6
        But there's a problem with the ABS braking on this car, i don't believe it has been resolved yet. Remember that problem that significantly reduces the braking distance when you're on sketchy pavement?

        Gee, it's hard to keep track of all the Toyota drama these days isn't it..
      • 1 Month Ago
      Both could be true, Toyota could be reducing production in Japan AND increasing production even more elsewhere. It might reduce shipping costs to make more of them locally.
      • 1 Month Ago
      "Toyota to increase - or maybe decrease - Prius production"

      In other breaking news, it may or may not rain today.
      • 1 Month Ago
      Since they recently said they would start up the third plant, and the other two plants were going at full capacity...
      Maybe they are going to reduce the pace at the two in Japan while starting up the third in the US? Makes sense to me unless they have seen an extreme drop in Prius sales.
      That could still mean an overall increase. 5,000 less in Japan, while adding production of 6,000 in the US. = 1,000 more produced.
      • 1 Month Ago
      Toyota is no doubt suffering in the court of public opinion. Their perceived lack of concern for their customers will have lasting affects. But Ford Motors comes in 2nd with over 50+ “Sudden Unintended Acceleration” cases. My Pontiac Car had a bad anti lock brake control unit so GM has also had serious recalls this year. I looked on http://www.carpedalrecall.com and found the recall info and local dealership listing; my co Worker had a pedal recall on his ford truck so just look out .
      • 1 Month Ago
      I have a 2010 Prius with 10k miles running on the original ECU software and am having no braking/acceleration/quality/anything else problems. The hype over Toyota's recall is completely out of control IMHO. Wonder if Honda will suffer the same blown out of proportion hype as Toyota over it's new recall?

      http://www.aboutlawsuits.com/honda-brake-recall-odyssey-element-8993/