• Mar 16th 2010 at 10:00AM
  • 24
Dodge Challenger Mopar Performance Appearance Package - Click above for high-res image gallery

Having trouble deciding which of the three modern muscle cars you want to buy? Dodge is now providing some extra incentive to buy a Challenger over a new Ford Mustang or Chevrolet Camaro. Through April 30 Mopar is offering $2,000 in "Mopar Bucks" to anyone who buys a Challenger R/T, R/T Classic or SRT8, allowing customers to choose between several combinations of performance parts and accessories.

For those who want their Challenger to look even more retro, the best option is probably Mopar's exterior package. It includes a body-color hood with scoop, rear "Go-Wing" and stripe graphics. Of course, at $1,995, that leaves you with nothing left for performance parts. That's why we'd probably opt for the cat-back exhaust system ($1,190) and pair it with the interior package ($780) for the manual transmission (of course) that includes a T-handle shifter and full car cover. For super-boring more practically minded Challenger buyers, Mopar is also offering customer care packages that include scheduled maintenance, towing and roadside assistance and rental car allowance. Thanks, but no thanks. Get all the details of the offer after the jump.

[Source: Chrysler]
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Expanding the collaboration between two legendary performance brands, Mopar® is offering customers $2,000 in "Mopar Bucks," which they may use to

buy select performance parts, service contracts and accessories when they purchase a new 2010 Dodge Challenger R/T, R/T Classic or SRT8® muscle car.

"Dodge Challenger is one of our most accessorized vehicles," said Pietro Gorlier, President and Chief Executive Officer – Mopar Service, Parts

and Customer Care, Chrysler Group LLC. "With this program, Mopar and Dodge are putting $2,000 in our customers' pockets and giving them the chance to accessorize their vehicle. The `Mopar Bucks' program is a great example of how Mopar can add value to our brands and the customer ownership experience."

In addition to the 2010 Dodge Challenger R/T, R/T Classic and SRT8's modern muscle-car characteristics - unmistakable design, world-class handling, powerful HEMI® V-8 engines and innovative technology - Mopar offers a complete lineup of performance parts, service parts and accessories to get every Dodge Challenger enthusiast revved up.

Just in time for springtime cruising, new 2010 Dodge Challenger customers may use their $2,000 "Mopar Bucks" toward several of the following popular Mopar performance parts, accessories and services:

Mopar's Appearance Packages for the Dodge Challenger

Mopar's new exterior appearance package is now available as a factory production option. The exterior package includes a unique body-color hood with scoop, body-color rear "Go-Wing" spoiler and strobe stripe performance graphics.

An interior appearance package also is available and includes a Mopar-branded T-handle shifter, bright pedal kit (automatic only), bright door-sill guards, premium carpet floor mats and a full-vehicle cover to protect this prized possession.

"One of the joys of owning the iconic Dodge Challenger muscle car is the ability to take an already head-turning design and create a highly customized and personalized ride, thanks to Mopar's exclusive collection of quality-tested performance parts and accessories," said Ralph Gilles,

President and Chief Executive Officer, Dodge Car Brand and Senior Vice President – Product Design, Chrysler Group LLC. "Dodge Car Brand designers and engineers worked closely with the legendary in-house Mopar performance brand to further enhance the appearance of Dodge's modern-day muscle machine, while effectively communicating the vehicle's world-class handling, performance and cutting-edge technology."

The Manufacturer's Suggested Retail Price (MSRP) for the exterior package is $1,995. The MSRP for the interior package is $945 for the automatic transmission and $780 for the manual transmission. Both options are available on R/T models in the following colors: TorRed, Bright Silver Metallic, Brilliant Black Crystal and Bright White.

Quality-proven Dodge Challenger Performance Parts and Accessories

Customers also may choose from a variety of performance parts and accessories. Unlike any other automotive aftermarket company, Mopar parts and accessories are specifically designed, engineered and quality-tested to further enhance the appearance and performance of Dodge Challenger.

Performance accessories include rear deck-lid spoiler (MSRP $316), decal kits (MSRP starting at $182), cat-back exhaust systems (MSRP starting at $1,190), classic Mopar T/A hood (MSRP $1,275) and more.

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    • 1 Second Ago
      • 5 Years Ago
      A T-Handle Shifter? Seriously? In an Automatic car?

      That's about as stupid as a screen door on a submarine.
        • 5 Years Ago
        He's talking about the pictures.
        • 5 Years Ago
        "...the interior package ($780) for the --->manual transmission
      • 5 Years Ago
      All of that stuff sounds kind of "meh", but whatever works, I guess....

      Can they do something besides fakey hub-cap-looking cragar wheels?

      That design doesn't translate all that well to large diameters, and positive offsets. The fat spokes look weird bending back from the hub to the rim... they are supposed to be a negative offset wheel design.
      • 5 Years Ago
      I know it's overweight, I still like it. Larger inside for the practical purposes in life.

      I'd order the manual RT, then drop some cash on a Hotchkiss suspension to help the fat girl dance.
        • 5 Years Ago
        I wouldn't call it overweight since it's a full size coupe in comparison to the Mustang and Camaro which are smaller...It's pretty much relative when it comes to size..
      • 5 Years Ago
      and with $2k I could buy a diablosport predator, a Airhammer Intake, a BilletTech catch can, Blastin Bob resonator delete kit, set of glass packs, and a set of 17x9in Mustang wheels wrapped in Nitto NT555's. I'd still have about $500 left over.

      • 5 Years Ago
      No love for the Challenger here. You guys are tough.
      Personally, I think it's the best looking of the three retro-rods, and the particular red color they show in these pictures is nice as hell. Again, IMO.
      I think everyone's too hard on this car. It's sharp looking, fast, and just plain fun to drive.
      The only issue I have with the looks is that it looks too tall to me. Seems like it needs to be lowered or something. Those huge wheels make them just look like the car is sitting too high.
      • 5 Years Ago
      After reading some of these posts it's clear that some *still* don't get that Chrysler is going to whatever it has to in order to sell cars. Not a bad gimmick, as it may prompt more special orders aside from the already mopared-up cars that dealers are ordering. The side bonus is that they move some Mopar product too and capture a sale for the Chrysler column.

      Me, I hope Fiat brings some good cars in a few years and that some of the complete redesigns look good. It might prompt me to go back after bailing on the brand a few years ago.
      • 5 Years Ago
      On the exterior, this car is beautiful. Still. But even though it looks good, a boat anchor is still a boat anchor.
      • 5 Years Ago
      $2000 in speed holes in the hood would be great.
      • 5 Years Ago
      I'd get the undercoating.
      • 5 Years Ago
      The T-handle shifter was an item that appeared with the 71 Challengers. They are taking styling cues from the original, down to the running changes made. I wonder if they will come out with the little inset grill of the 71 or "strobe" stripes of the 73-74's?
      • 5 Years Ago
      I like how Autoblog is a month behind MotorTrend on this old bit of news. Nice one there AB!
      • 5 Years Ago
      Lipstick on a pig.
        • 5 Years Ago
        "Toyota's new slogan"

        you mean "Toilet-odor"
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