• Mar 15th 2010 at 7:26PM
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Audi A8 Hybrid concept – Click above for high-res image gallery

Thanks to the Volkswagen Group's strategy to be the leading player in the alternative-powertrain market within the next decade, Audi has announced a rapid expansion of hybrid and electric vehicles over the next few years. The German automaker wants to improve efficiency of its internal combustion engines (both gasoline and diesel) by 30 percent – and it wants five percent of the brand's model line to be electric. "In the future, our customers will be able to choose from an increasingly broad range of driveline technologies," said Audi CEO Rupert Stadler.

[Source: Automotive News – Sub. Req.]


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    • 1 Second Ago
  • 13 Comments
      • 5 Years Ago
      TriShield

      "And based on the ownership experiences and long-term tests of the Mini-E and limitations of current battery technology. He's right."

      A few bullet points to highlight the extreme stupidity of your post:

      1) Mini-E drivers are very happy with it, and nearly all of them said they would buy it if they could, even if they'd get only 40 miles of range.

      2) To the "limitations of current battery technology". Where the hell do you think battery markers would get an incentive to develop costly new technology is no one's making EV's? If one would follow that idiotic logic, Carl Benz would have said "I'll make a car when the engine tech allows 150mph speeds, 300hp and 30mpg".

      In other words, there can't be any betterment without the effort.

      F for your dumb comment.
      • 5 Years Ago
      it wants five percent of the brand's model line to be electric. "In the future, our customers will be able to choose from an increasingly broad range of driveline technologies," said Audi CEO Rupert Stadler.
      download iphone
      • 5 Years Ago
      That's great, now let's get some more TDIs.
      • 5 Years Ago
      Didn't Audi's Dipsh!t CEO say that EV's and Hybrids were a waste of effort and snicker at the rest of the auto industry for doing this in 2009?
        • 5 Years Ago
        that's really nothing now.
        Audi usually behind the technology curve. To justify their price and prestige, they got to come up with marking BS such as "Hybrid technology has not future". "Diesel is way to go". "no one needs 8 speed transmission" "EV are for idiots"..


        i am totally sick of it. if you are not up to par, admit it. or at least keep silent.
        • 5 Years Ago
        @MM

        it was not Audi´s CEO it was only the chief of Audi USA...
        Audi sold commercial hybrids long befor Toyota did, they used start stop technology long befor BMW did. Always a good laught to read incompetent comments by guys like seanleeforever knowing absolutly nothing about car history..

        Audi´s behind technology record sheet... (ironic)
        first mass production FWD (today 80% of all cars are FWD)
        first successfull midengine race car with the fuel placed weight neutral in the center of the car between driver and engine (since the 1950s standart in the F1)
        first mass production AWD
        first production and commercial sold Hybrid
        first start stop technology
        first tubo powered AWD Rally car (today standart)
        first car ever getting over 400km/h on a public road
        first ever ground effect car (1938)
        most successfull single season touring car of all time (7international championships in one year audi A4 STW)
        first victory with a diesel in a high perfromance competition
        dominated LeMans for 10years
        still record holder at Pikes Peak with a conventional layout car (engine front)
        first production rotary powered car (NSU Wankel Spyder)
        first mass production two rotor rotary powered car (NSU Ro80)
        first race victorys date back to 1912
        they raced the northloop in the 1930´s with 500+hp race cars..
        first femal iwinning a WRC Rally (Michele Mouton)
        first AWD victorys in major race series.. (TransAm, Imso GTO, DTM)
        first producer to win the DTM two time in a row
        first producer to win a hattrick in the DTM (winning 2007,2008,2009)
        most fuel effective 4door car (Audi A2 1.2Tdi) till today unbeaten
        first ever mass production aluminium chassie

        and I could go on...

      • 5 Years Ago
      A+ for the rims. They look awesome !
      • 5 Years Ago
      All so that Audi can rescue you from the Green Police? I haven't seen those ads since that first week after the SB...curious.
      • 5 Years Ago
      More new ashtrays....
      • 5 Years Ago
      I thought audi looked down upon hybrids.
      • 5 Years Ago
      I really like those rims, hope the US market gets them.
      • 5 Years Ago
      This is ridiculous, Germans are suppose to be the smart ones by making the diesels! As much as i love my reliable japanese cars, i'd take a german diesel over a prius ANYDAY.
      • 5 Years Ago
      Yes, he called pure EVs "cars for idiots" last year.

      And based on the ownership experiences and long-term tests of the Mini-E and limitations of current battery technology. He's right.

      Everyone is jumping on the EV bandwagon to greenwash themselves more than building an actual electric vehicle that functions just as normally and with the range expectations we have of gasoline vehicles.
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