• Mar 15, 2010
Maybach Landaulet – Click above for high-res image gallery

If a recent report out of the UK is to be believed, Maybach is set to get the axe in the very near future. However, as a last hurrah, all three models from the ultra-luxury division of Mercedes-Benz (57, 62 and Landaulet) will receive facelifts this year. The last round of top-zoot Maybachs will debut in late April at the Beijing Motor Show. Expect the changes to the lineup to be very minor – new grilles and LED lights should be about the only differences from the sedans currently on sale.

So, why kill off Maybach? Ever since the brand was resurrected in 2002, it has suffered from very slow sales. Not surprising, considering the high price tags, comparatively low content levels and the hard financial times the world has fallen on in recent years. Furthermore, parent company Mercedes-Benz has big plans to expand the S-Class range, which includes adding more upmarket versions which should fill the void of Maybach's current offerings. Look for the new S-Class to arrive in 2014, along with a fully updated version of the R-Class people-mover, as well.



[Source: AutoExpress]


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    • 1 Second Ago
  • 27 Comments
      • 4 Years Ago
      "So, why kill off Maybach? Ever since the brand was resurrected in 2002, it has suffered from very slow sales. Not surprising, considering the high price tags, comparatively low content levels and the hard financial times the world has fallen on in recent years."

      You forgot about look-alike stying from the S-Class.

      Ever since it's introduction, the Maybach was and still is a stretched version of the S-Class. It never had a real personality of its own. The car really needed its own style and design, then amybe, just maybe it would have been better prepared to do battle with Rolls and Bentley.

      I guess it's safe to say that Daimler's experiment with Chrysler went bust, and so did Maybach.
      • 4 Years Ago
      Yeah, I'd say the styling was definitely what sank the brand. Bland, amorphous, yet finicky all at once, like Korean econo-lux cars circa 2004 (to compare the Maybach to modern Kias and Hyundais would be a slight to what are now very sharp-looking cars).

      The automotive landscape loses nothing by Maybach's passing.
      • 4 Years Ago
      I was fortunate to drive one of these and I'll tell you, getting on the freeway is like a build up to warp speed. It just accelerates for DAYS and what make it weird is that it feels every bit like the 6000lb beast that it is with a crap load of power.... imagine a freight train with jet engines...

      On the flip side, the fit and finish was pathetic for a $300,000+ car, parts had fallen of and the electric rear window covers didn't work anymore, the battery was already dead and this was only a 3 year old car that was well taken care of.
      • 4 Years Ago
      All Merc needs to do is have an S-class "L" (long wheelbase), and the 62 is obsolete. Funny to think about that, a "long wheelbase" S-class....
      • 4 Years Ago
      But what will Diddy buy for his son's birthday?
      • 4 Years Ago
      What will they call it...the NBA edition?
      • 4 Years Ago
      Maybe they should bring back the Pullman name for a top of the line S-Class once the Maybach is killed.
      • 4 Years Ago
      One other thing, they Should have built the Exelero. That was just evil sex right there.

      http://en.wikipedia.org/wiki/Maybach_Exelero
        • 4 Years Ago
        yeah , Bruce Wayne would have to buy Fulda to get that car :)
      • 4 Years Ago
      if I was rich I'd buy the brand and reserect it. I'd drop the entry price point to $120,000 and commission Bangle to design the thing.

      I'd tell him to make it as weird and crazy as he wanted. It would be the Lambo of 4 door cars.
      • 4 Years Ago
      Well this is unfortunate. I liked Maybach :(
      • 4 Years Ago
      Add another rear axle, another 36" in the wheelbase and a hot tub and you have yourself a sure winner...
      • 4 Years Ago
      In the UHNWI world, design is everything... and the Maybach didn't deliver.
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