Audi officials remain firmly convinced that Internal combustion engines will remain the powerplant of choice for the vast majority of drivers for the foreseeable future. Nonetheless, Audi is fully aware of the potential risk of ignoring alternatives like hybrid and battery electric drive. At the Geneva Motor Show, Audi management board member for technical development Michael Dick predicted that electric vehicles would account for up to five percent of the brands sales by the end of the decade. The official company stance is that electric vehicles will be integrated into the brand line-up.
So far, Audi has only committed to a small production run of cars based on the R8 derived e-Tron that debuted last fall at the Frankfurt Motor Show. According to Dick, an electric A1 e-Tron would take about three years to develop for production and is likely to be approved.