• Mar 12, 2010
Toyota Camry patent filings – Click above for high-res image gallery

Toyota may be having some brand image troubles, what with all of the bad press it has been getting lately, but we mustn't forget that the Japanese automaker produces many of America's most popular cars, including the best-selling car in the U.S., the Camry.

Those keeping close watch will remember that the Camry received a very minor facelift for the 2010 model year, with the car receiving more Corolla-like styling, albeit in a more substantial package. However, one of our tipsters sent us these United States Patent and Trademark Office filing images of what appears to be the next-generation Camry, possibly slated for the 2012 model year. The sedan's dimensions don't seem to have changed too much, and the overall styling theme is still very conservative – in fact, it looks more milquetoast than the 2010 model that is presently in dealerships. The front fascia ditches the angular design of the current car for a smoother, more traditional design, and we see more pronounced taillamps out back, likely using LED strips like those on the 2011 Avalon. If anything, the vehicle in these images looks similar to the ASEAN market Camry that was retouched last year, but it is still clearly different.

Timing-wise, we wouldn't expect to see the official reveal until later this year or even early next year (2011 Detroit Auto Show, perhaps?). In the meantime, click through the gallery below to see the patent filing scans from all angles. A tip of the hat to RPB!

UPDATE: This is one of those times where we make like a point guard who just blew a pass to the open guy on a breakaway, tap our chests, and mouth, "My bad." As some of you noticed, the car pictured above is indeed the current Australian-market Toyota Aurion, itself a derivative of, yes, the Camry. Now, why would the Aurion show up in a U.S. patent filing? Perhaps the car's fascias are headed here as a cheap 'n easy facelift for the Camry. After all, it'd be a pretty significant change (for hyper-conservative Toyota, that is). It also does look better than the current Camry - in a differently-anonymous way. Also, if Toyota is going to Aurion-ize the Camry in the U.S., the least they could do is offer this while they're at it. Right? For a better look at the Aurion in living color, check out the second gallery below.




[Source: United States Patent and Trademark Office]


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    • 1 Second Ago
  • 61 Comments
      • 4 Years Ago
        • 4 Years Ago
        haha, this made my night.

        toyota, moving BACKward
      • 4 Years Ago
      If this is the next Toyota Camry I'm pulling out ALL my stocks... and putting it on Hyundai and Ford.

      • 4 Years Ago
      Forget about the TRD Aurion, I think they sold about 3 of those before they gave up, and I've never seen one driving on the road. It can't wash the feet of the guy who mows the lawn for the guy who ties the shoelaces of the guys at FPV & HSV lol

      (Never seen a TRD Hilux either for that matter, did they make it into production?)
        • 4 Years Ago
        well...they had the option of making it 4WD with a 6 speed manual...but they didnt, they left it as a FWD auto-only...yay, torque steer!

        i see quite a few TRD Hiluxes around though
      • 4 Years Ago
      "the vehicle in these images looks similar to the ASEAN market Camry that was retouched last year, but it is still clearly different"

      they look exactly the same as the 2009 Aurion...

      http://www.netcarshow.com/toyota/2009-aurion/
      • 4 Years Ago
      camry is the world's most boring car...i do not get what ppl see in it to still have it being a best seller worldwide
      • 4 Years Ago
      That is the Toyota Aurion or the Asian Camry you idiots! I thought of all places, autoblog would know better....
      • 4 Years Ago
      Toyota has one of the most boring designs in the industry and this includes the highly over priced Lexus. People have been brainwashed into believing what a great car company they are.
      • 4 Years Ago
      Front end reminds me of the Impala.

      An appliance sedan doesn't have to look different. It's a lot easier to look differently wrong than it is to look differently right. (See the Accord.)

      • 4 Years Ago
      Riveting...
      • 4 Years Ago
      HOW COULD THEY MAKE IT WORSE?!

      Akio's got a lot of work to do. D:
      • 4 Years Ago
      Truly the most boring dishwasher-on-wheels I have seen yet. Toyota: setting new standards in mediocrity.
        • 4 Years Ago
        As they have been, since their inception.
      • 4 Years Ago
      Looks like a Mazda Millennia...
        • 4 Years Ago
        @Lantern42

        Don't insult the Millenia! The Millenia while somewhat bland was a very attractive car. Even today it looks better than a lot of the crap that is being put out by Honda and Toyota. The current Camry's exterior isn't exactly its weak spot, its the interior that needs to be revamped ASAP.
        • 4 Years Ago
        @Juan: Calm down :).
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