• Mar 11th 2010 at 8:28AM
  • 14
Aston Martin Rapide Silver Blonde - click above image for high-res image gallery

To many of us here gathered around Autoblog's virtual water cooler, the star of the Geneva Motor Show wasn't the electrified Porsche 918 Spyder, but rather the Touring Superleggera Flying Star, better known as the Bentley Continental Shooting Brake. Disagree? We say to each their own.

And according to the UK's AutoExpress, that's what Aston Martin's saying, too. The legendary British car maker will be offering a custom vehicle program to those with the right mixture of imagination and American Express Black Card. According to the article, Aston Martin has gained so much experience building the One-77 as a stationary object (as opposed to on an assembly line) that building whatever it is on earth a customer wants is no problem. Says design director Marek Reichman, "This means that if we need to, we can swap shapes, interiors, engines or wheels without destroying the production process. It offers us infinite possibilities."

To that we say, "Yes!" We also say, to steal a line, "Mommy, why were we born good looking instead of just rich?" Because we could certainly come up with a hot Aston or two. Like how about a 1978 V8 Vantage Oscar India body riding atop the DBS chassis and internals? That would work rather well, we think. Alternatively, a Lagonda wagon body atop the Rapide would work, too. Oooh! What about a Hayabusa-engined Cygnet? That last one might just be the way to save face go. Unless they build us a fully-operational DB5 from Goldfinger. Sigh...

[Source: AutoExpress]

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    • 1 Second Ago
      • 5 Years Ago
      Just like what Ferrari has been doing. Good move I say for Aston Martin. I love watching professional coachbuilding work. Wish I was rich.
      • 5 Years Ago
      As opposed to the custom vehicle program for non-customers...
      • 5 Years Ago
      Just bring the V12 Vantage to the states and worry about this program later. :-) Please?
      • 5 Years Ago
      What would really be custom is if you could order one of these with three pedals and the requisite protruding shaft in the console between the seats; adorned in leather and wood of course.

      ZF or T56 maybe? Oh yes please.
      • 5 Years Ago
      I'll take a '70 DBS V8 with DB9 running gear, please. Oh... it costs how much? Nevermind.

      Seriously, though, as long as there's a profit margin built into the pricing, it makes sense to offer a classic bespoke ordering structure. I'm sure a few Middle Eastern oil sheikhs per annum will make such a scheme justifiable.
      • 5 Years Ago
      Just bring the V12 Vantage to the states and worry about this program later! :) Please.
      • 5 Years Ago
      Again with the "Austin Martin"? Bad typo...
      • 5 Years Ago
      Let's hope custom cars never become affordable, or else our streets will be filled with giants penises like SecondLife.
      • 5 Years Ago
      Customization of cars will never work.
      (at least not on a factory-level)

      The average consumer (even the average rich consumer that can afford an A-M) doesn't know a thing about style - they simply want to pick a look from a selection of pre-made choices. The idea that a car is "customizable" is laughable - people THINK they want infinite choices, but the reality is that when you give someone a black slate they get overwhelmed and they end up wanting to pick a design from a list and replace the gray leather with black (as an example), or walnut wood instead of maple.
        • 5 Years Ago
        This wouldn't be wide-spread, nor replace their standard mix.

        This would be for the connoisseur who DOES know exactly what they want, and can pay, probably DOUBLE the price for it.

        this is like Porsche 'Techquipment' custom ordering, and then some. Even Porsche custom ordering won't get you a GT3 engine with PDK and torque-vectoring rear limited slip differential, and center-lock wheels.

        This isn't Aston Martin custom building every car. This is a sidebar Build-to-order-if-you-have-cubic-currency-to-spend program. The regular lines won't be replaced by this.
        • 5 Years Ago
        I understand that there are obvious limitations, and clearly there would be a price to pay for it, but I've worked in the high-end custom industry before (in my case furniture), and 99% of all the stuff we ever did was based on someone taking a pre-existing design and adding their own slight change to it... be it a slightly different fabric choice or a slightly different color wood stain or something along those lines. I mean we could do pretty much ANYTHING, and yet people would always fall back to taking a design they had seen somewhere else and slightly alter it to suit them. Its rather comical how little imagination people have when they have infinite choices.

        Don't get me wrong, I think it's a call idea none the less.
      • 5 Years Ago
      Heaven on wheels. Someone buy me one of these; I'll be your BFF.
      • 5 Years Ago
      When did Aston say that they could build a non-current model as part of this?

      Swapping shapes leads me to believe that it is among the current models, not out-of-date products.

      I'll take a Vantage body with Vantage V12 body upgrades, and One-77 like side extract vents from the front fenders, melded into the side doors. With LED side repeaters like the Rapide.

      I'd go with either the DBS V12 or a supercharged version of the 4.7 V8, with a dual-clutch gearbox, and DBS-grade or pro-drive suspension and brakes hardware.

      Rapide/DBS grade interior in custom colors and stitching using dark royal or navy blues, dove grey, and black on various parts. Everything leather or alcantara covered on touchable surfaces.

      Rapide like single-projector HID/LED headlight buckets, clear LED tail lights.

      Painted in a deep, moderately dark Scottish blue, with titanium silver/white trim, including the tail panel between the clear LED tail lights, between the duck-tail spoiler and the rear bumper, and similarly matte but bright silver wheels. Ecurie Ecosse livery.

      And here's the real custom kicker... a transparent roof panel from the windshield header to the top of the rear hatch, with any exposed cross-beam blacked out. If Mustang can have a glass roof, a custom Aston Martin can. The Rapide Concept did.

      If only I could pay for such an order...
      • 5 Years Ago
      Can they add AWD? My instincts say "not easily", since their cars are RWD platforms.

      I'd take an AWD DBS with a DCT.
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