• Mar 11th 2010 at 9:28AM
  • Add
General Motors is working hard to improve the image of its core brands, and the largest GM division, Chevrolet, will be getting some fresh new marketing in the near future. The theme, "Excellence for Everyone" will debut in ad spots over the next two months.

In a web chat yesterday, GM's North American president Mark Reuss told the Detroit Free Press that Chevrolet will be using the Camaro and Corvette more frequently in its advertising to improve the brand's overall image. "When have you ever seen 'Vettes and Camaros in ads for Equinox and Malibu?" Reuss stated. And speaking of the Malibu, Reuss says that GM needs to "re-energize the car," so expect a new set of ads focused around Chevy's well-liked midsize sedan, as well.

[Source: Detroit Free Press | Image: Stan Honda/AFP/Getty]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Toyota Corolla
    MSRP: $16,950 - $22,955
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    Share This Photo X