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Click above to watch the video after the jump

And here we thought all that Toyota bashing was happening just in Washington, D.C., in Midwest bars and on late night talk shows. It appears Toyota can't even escape the negative press that has come as a result of the company's recent recall woes at the 82 annual Academy Awards, either. During host Steve Martin and Alec Baldwin's opening monologue, the two delivered a shot below Toyota's collective belt in reference to the Japanese automaker's unwanted acceleration issues.

The joke wasn't all that funny and there were even a few boos from the star-studded audience, but the bigger issue for Toyota is that the company's quality woes has officially hit critical mass. After all, we're sure Toyota is elated that many stars are driving around Hollywood in a fully loaded Prius just like Apple was no doubt thrilled when Steven Colbert busted out an iPad on stage at this year's Emmys (Apple actually collaborated with Colbert on that one). But when Steve Martin correlates taking a hit out on someone with giving them a free Toyota... not good. And the headline sponsor of the mother of all awards shows? Hyundai and the 2011 Sonata. Hit the jump to watch the opening of the Oscars, and jog forward to about 6:15 to see the Toyota comment.

[Source: YouTube]



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    • 1 Second Ago
  • 30 Comments
      • 5 Years Ago
      Look at the face of Clooney, He owns a Prius just like many celebrities present here.
      • 5 Years Ago
      To: autoblog
      Re: error in post
      Colbert hosted the Grammys, not the Emmys
      • 5 Years Ago
      That was really awkward...
      • 5 Years Ago
      I wish Steve and Alec had more time to show their funny sides. The Toyota reference is an old one, I agree, but it was still funny.
      • 5 Years Ago
      Seriously, who cares? The whole story is old and, really, other than "Big is Best" fanboi's, who gives a crap about Toyota? They don't make anything remotely interesting anymore. Toyota sold its soul when it decided that the hideous and bloated Venza was a better idea than the Supra or (more recently) the MR2.
        • 5 Years Ago
        It's what separates a business from a passion.

        As far as my genes are concerned, a turkey baster will get the job done. All the rest is just extra expense that subtracts from the bottom line.

        Life. It's what separates the journey from the destination.
        • 5 Years Ago
        Unfortunately sometimes inspired and passionate cars get the axe in favour of making a buck, and as a business, you can't really blame Toyota for doing that. I think the Porsche Cayenne is ridiculous, as is the whole super-sport SUV segment (X5M, X6M, etc.) but it's an easy way to make a buck and sell a few cars. Sad but true.

        I would also like to see some interesting sports cars from Toyota, and I'm quite looking forward to the final FT-86.
      • 5 Years Ago
      I saw that live and I think is was a priceless moment from this years show and it shows just how far Toyota has fallen from grace. Toyota is the joke of the millennium and I couldn't be happier!
      • 5 Years Ago
      I grimaced when they made that joke.
      • 5 Years Ago
      So much hype over a joke.
      • 5 Years Ago
      These guys were probably paid a couple $Mill by Hyundai to tell the stupid jokes. I'm not defending Toyota, but Hollywood types will sell their moms and kids. :)
      • 5 Years Ago
      Does anybody actually watch the Oscars?
        • 5 Years Ago
        My wife does. So does her sister, mother and most of her friends. Women buy cars. Women influence lots of car deals.
        • 5 Years Ago
        Only ignoramuses do.
        • 5 Years Ago
        @ ted , people (mostly women) from all over the world watch the Oscars.
        • 5 Years Ago
        Oscars are a pain to watch. 3 hours of mind-numbing speeches interspersed with bad jokes.
        Carlos
        • 5 Years Ago
        Wow that intro is painfully long
      • 5 Years Ago
      It's 2010, do we REALLY need videos of people taking videos of their TV screens?
      • 5 Years Ago
      Guess that makes it official. Sudden acceleration jokes aren't cool anymore.
        • 5 Years Ago
        I can't wait to see how someone is gonna find a way to bash Toyota for being the icon of the green movement, Alec Baldwin for being liberal and blame something on Obama....

        Well not really.
        • 5 Years Ago
        Only because the Oscars are filled with car-haters who drive Priuses.
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